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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

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Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

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Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

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Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours

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Stake, the world’s largest online casino, today announced the launch of Stake Engine — a next-generation Remote Gaming Server (RGS) built to give developers the tools, infrastructure, and audience they need to succeed on their terms.

Backed by the technology behind 300 billion bets and a global community of over 20 million players, Stake Engine offers an instant path to revenue with full end-to-end game development tools and the most developer-friendly commercial model in iGaming: 10% GGR (Gross Gaming Revenue), paid monthly.

Whether you’re an indie creator or a full-scale studio, Stake Engine offers everything you need to build, deploy, and grow games on your terms.

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Studios are already winning.
Over the past 12 months, games built on Stake Engine have generated $3.31 billion in turnover. In the most recent quarter, three titles ranked among Stake’s top 50 games by total bets: Massive Studio’s Jawsome at #17, Serpentina at #23, and Twist’s Samurai Dogs Unleashed at #25.

Who can build?
Any developer. From math devs and indie studios to full-stack teams, if you can design and deliver engaging games, you’re welcome here.

What can you build?
Anything your imagination allows. Slots, wheel mechanics, card-based logic, original IP, Stake Engine has no templates, no restrictions, and no gatekeeping. If it plays well and meets our standards, you can build it, launch it, and own it.

Why build on Stake Engine?
Stake Engine gives developers everything they need to launch faster, without the barriers that slow down traditional game development.

No need to build your own infrastructure, negotiate publisher deals, or spend months integrating with legacy Remote Gaming Servers (RGS). With Stake Engine, you can go from idea to live game in days.

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Stake handles the infrastructure, distribution, and visibility, so you can focus on what matters: building great games. There’s no pitching, no storefront politics, and no delays.

Behind the scenes, Stake Engine powers everything with a full front-end SDK, integrated math engine, balancing toolkit, and real-time analytics dashboard — putting real performance data at your fingertips.

And once your game goes live, you get paid monthly, with 10% GGR royalties and zero lockups.

Proven at Scale

  • Over 300 billion bets placed on Stake

  • 10 billion monthly wagers processed

  • Stake is behind 4% of global Bitcoin transactions
    Capable of handling 1 million+ bets per second

    Stake Engine: Key Features

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  • Stake Engine delivers unmatched scale and performance, supporting over 1 million bets per second and powered by the same infrastructure behind the world’s most popular crypto casino.

  • It offers a full end-to-end developer stack, including a front-end framework, integrated math engine, and balancing toolkit — everything needed to build rich, interactive games quickly and at scale.

  • Developers have complete creative freedom with no templates or restrictions. Build any game, upload it, and launch directly to Stake’s global audience.

  • Instant deployment tools allow developers to upload, test, and go live in minutes, with full versioning and real-time testing capabilities.

  • Stake Engine provides transparent analytics, offering real-time insights into game performance across players, markets, and engagement cohorts.

  • It features an industry-leading commercial model with 10% GGR perpetual royalties — the most aggressive terms in gaming, paid monthly without delays or hidden fees.

  • Stake Engine is built by developers, for developers. Created by the engineers behind some of iGaming’s top studios, it is focused on speed, control, and fixing everything broken about legacy game launch processes.

  • Stake also handles all positioning, marketing, and growth — giving developers full visibility and freeing them to focus purely on building great games.

Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “Stake Engine is built for creators, with speed, freedom, and scale baked in.”

“Stake Engine is more than just infrastructure, it’s a launchpad for the next generation of iGaming creators. We’ve taken everything we’ve learned building the world’s most popular online casino and packaged it into a platform that removes barriers, unlocks creativity, and delivers scale from day one.”

“Stake Engine is what happens when the biggest operator in iGaming builds for the builders. It’s not just a platform. It’s our commitment to the next generation of game creators.”

The post Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours appeared first on European Gaming Industry News.

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Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe

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Big Time Gaming introducing its brand new Megapots™ – the future of jackpots!  Capable of delivering truly colossal wins with every pulse-pounding spin.

Experience the glitz and the glamour from the studio known for redefining slots in their Art Deco era of 6×7 slot called Big Bucks Deluxe – where Megapots™, Megaways™, and Mega Wins Collide!

Drenched in dazzling visuals and driven by 117,649 Megaways™, Big Bucks Deluxe invites players into a world of opulence, where shimmering Coins, soaring multipliers, and colossal jackpots keep the action at a fever pitch.

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With its latest groundbreaking innovation, Megapots™ where Mini, Midi and Mega Megapots™ sit above the reels and showcase random prizes that change with every spin but can only be awarded when the Hold and Spin feature triggers. This happens when you land six or more Coins in any position. This transforms each symbol into its own reel with prizes, multipliers—or Megapots™ themselves—up for grabs.

If players collect three matching Megapots symbols you unlock your jackpot and if every reel reveals a Coin symbol, the Hold & Spin ends with your total bonus prize doubled for the ultimate reward – a jaw-dropping crescendo to the feature.

In the Free Spins, Coins that don’t trigger Hold and Spin stay locked for one spin, turning every spin into a slow-burn suspense thriller with sky-high reward potential. Every new Coin resets your respins, and if the entire grid fills, your total prize is doubled.

But that’s not all…

Land three or more Brilliant Golden Stags to unleash 12 dazzling Free Spins with two extra spins for every triggering Scatter beyond the three. During Free Spins, every Coin ramps up your win multiplier—limitlessly!

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While the Free Spins play out, the excitement soars as the win Multiplier starts at 1x and then climbs higher with every Coin that appears. If the Hold & Spin feature isn’t triggered, each Coin stays locked in place to build anticipation for the next spin.

Of course, there’s the Bonus Buy™ to buy your way into the feature and dive straight into the action by unlocking the Hold & Spin feature for 35x your bet or unleash 12 exhilarating Free Spins for 100x your bet.

With high-volatility and flexible RTP settings up to 96.26%, Big Bucks Deluxe is built to thrill both new players and high rollers alike. Available on all platforms, in 30+ languages, and designed with sleek HTML5 responsiveness, this is a slot that performs as beautifully as it looks.

Nik Robinson, CEO, at Big Time Gaming, said: “Big Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapots™. We are raising the curtain on a new era of jackpot gameplay — glamorous, electrifying, and undeniably BTG. This is a game that’s all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.”

“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”

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The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.

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Gamzix gains data-driven marketing advantage with First Look Games partnership

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Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide 

Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.

Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.

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The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.

“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”

Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”

The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.

The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.

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