Latest News
Gauselmann UK unveil 360 – the biggest social responsibility undertaking in UK low-stake gambling
Gauselmann UK is setting new standards of player protection with the launch of 360 – a programme which cements the company’s continuous commitment to social responsibility.
360 has been developed following close consultation with the Global Gambling Guidance Group (G4) whose accreditation programme helps organisations to establish a responsible gambling culture and implement initiatives that minimise the harms caused by problem gambling. G4’s wide-ranging audit, which included a cultural assessment based on interviews conducted among staff working at all levels of the organisation, was documented in a dedicated Gauselmann UK specific Action Work Programme.
Committed to making the G4 audit into more than simply a box ticking exercise, Gauselmann UK is establishing the infrastructure required to ensure social responsibility is always front and centre stage of the business, led by an Advisory Board of senior executives and external specialists.
The six-person Advisory Board will set key objectives and kpi’s, establish a method of measuring success, bring new ideas to the table and explore best practice which will include drawing on the experience of other jurisdictions and across other industries.
One of the most tangible features of 360 and one which will drive its objectives throughout the business is the appointment of a Customer Experience Manager, a new dedicated, single role post that will report directly to the CEO.
“The aim in everything that we do – whether that’s games design, customer service, or the experience of visiting one of our 160 Merkur Cashino AGCs – is to be the very best in the business and that also extends to delivering the most effective social responsibility undertakings” stated Sascha Blodau, General Manager Gauselmann (UK). “When it comes to protecting the vulnerable and the very small percentage of players who may experience problems from low stake gambling entertainment, you can never do enough, it’s a journey without there actually being a final destination.”
Outlining his aspirations for the programme moving forward, Sascha Blodau confirmed: “We have explained 360 and shared our objectives with bacta, with the Gambling Business Group, the Gambling Commission, with GamCare and with YGAM, all of whom have been very supportive and encouraging of what we are setting out to achieve. We want to ensure that we are establishing the very highest standards in order to deliver a safe gambling entertainment experience for all of our customers in particular those that may require additional levels of support.
“I believe that in 360 we have created the most comprehensive safer gambling programme in the UK to complement what is the UK industry’s most professional and dedicated consumer-facing team.”
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Gambling in the USA
The Plaza Hotel & Casino brings back the only All-Inclusive Hotel Room Package in Las Vegas this summer
Given its popularity for the past two summers, the Plaza Hotel & Casino is again offering Las Vegas’ only all-inclusive hotel room package starting at $104 per person per night for stays this summer.
The Plaza was the first Las Vegas property to introduce an all-inclusive hotel room package in the summer of 2024. It was so well received by guests that the iconic downtown Las Vegas property has offered it every summer since.
“We always want our guests to have a great time and feel that they are getting the best value for their vacation dollars,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our all-inclusive hotel package has been created based on our guests’ feedback and offers waived resort fees, meals, bottomless drinks, and other perks to ensure they have a memorable experience.”
The Plaza’ all-inclusive hotel room package waives all resort fees, but guests still can enjoy free access to the fitness center, self-parking, and rooftop pool. The package also includes free early check-in, free bottled water, bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor, and breakfast and dinner from various dining outlets. Guests also receive a 25% discount on cocktails at the rooftop pool, because there is no better way to enjoy a summer vacation than sipping a chilled beverage poolside.
The Plaza’s all-inclusive hotel room package is available for booking online for stays June 1 through August 31 at plazahotelcasino.com/las-vegas-all-inclusive-room-package/.
The post The Plaza Hotel & Casino brings back the only All-Inclusive Hotel Room Package in Las Vegas this summer appeared first on Americas iGaming & Sports Betting News.
Latest News
GET SET FOR GREATNESS AND THE POKERSTARS’ SPRING CHAMPIONSHIP OF ONLINE POKER WITH THE SCOOP WARM UP SERIES, AWARDING $10 MILLION IN GUARANTEES
With PokerStars’ iconic Spring Championship of Online Poker (SCOOP) just around the corner, poker players can get set for greatness and start strong with the SCOOP Warm Up series, which runs February 1-16 and guarantees over $10 million in prizes.
With 69 events across high and low tiers inspired by SCOOP events and formats, and buy-ins ranging from just $2.20 to $5,200, SCOOP Warm Up offers newcomers and seasoned pros the perfect opportunity to fine-tune their skills and build momentum ahead of the prestigious SCOOP series taking place this year from March 1-25.
Among the SCOOP Warm Up schedule highlights are two thrilling Main Events and an exciting lineup of Sunday action:
- $109 Sunday Special (PKO), $500,000 guaranteed, February 1
- $75 Sunday Special, $400,000 guaranteed, February 8
- $22 Mystery Sunday Special, $250,000 guaranteed, February 8
- $109 Main Event Low, $1 million guaranteed, February 15
- $1,050 Main Event High, $300,000 guaranteed, February 15
Poker players can also crank up their Warm Up game with daily challenges and claim their spot in the Main Event through the SCOOP Warm Up Ticket Machine raffle, which runs February 1 -12 and awards $200,000 in coveted SCOOP Warm Up Main Event tickets.
For a chance to scoop a ticket, players can opt in via their challenges window from February 1 and complete up to three daily challenges by playing SCOOP Warm Up tournaments:
- Play in at least one event to secure the first raffle entry
- Play in at least two events to earn the second raffle entry
- Knock out at least two players in SCOOP Warm Up events to get a third raffle entry
To find out more about SCOOP Warm Up, please visit the PokerStars website or the PokerStars Blog.
The post GET SET FOR GREATNESS AND THE POKERSTARS’ SPRING CHAMPIONSHIP OF ONLINE POKER WITH THE SCOOP WARM UP SERIES, AWARDING $10 MILLION IN GUARANTEES appeared first on Americas iGaming & Sports Betting News.
Atlaslive
Gamification as a Responsible Gaming Tool in iGaming Platforms
In iGaming products, gamification often shapes how engagement is structured. Missions, level systems, progress indicators, and challenge mechanics turn gameplay into a guided journey. As responsible gaming (RG) evolves from a compliance obligation into a product design requirement, these same mechanics are being used to make RG tools more visible and easier to use—so they feel like part of the experience rather than something hidden or separate.
In this article, Atlaslive shares its perspective on how technology can support safer, more transparent player journeys.
The Shift: RG as a Core Product Function
Responsible gaming is increasingly seen as a capability the platform must deliver effectively, not just offer in theory. Features such as limit-setting, reality checks, and session breaks are expected to be easy to find, simple to understand, and accessible without friction.
For instance, the UK Gambling Commission requires financial limits and time-based controls to be available at all times, not buried in complex navigation or hidden menus. These expectations also apply to how operators present and implement RG tools, emphasizing clarity, usability, and genuine player choice rather than a box-ticking approach to compliance.
At the same time, safer play organizations stress the value of approachable support. GambleAware materials highlight player-focused tools that help users reflect on their habits, review activity, and maintain control.
Practical Applications of Gamification in RG
Gamification becomes useful in RG when it improves the visibility and approachability of these features. Structured prompts and familiar UI elements can draw attention to tools without disrupting the player experience. Gamified elements can also provide helpful context—such as time or spend snapshots and gentle check-ins—without creating alarm or discomfort.
It also supports normalization of responsible actions. Step-by-step limit setting, clear confirmations, and neutral prompts around pauses or reality checks can frame these moments as standard parts of play rather than interruptions. In this way, gamification helps position breaks and reviews as choices, not restrictions.
What to Avoid
Gamification loses its value when it drives intensity instead of control. Mechanics that create urgency or reward extended sessions and higher spending can undermine RG goals. Problems also arise when RG tools are difficult to access—when players have to search for limits or breaks—or when messaging feels overly heavy, making support features uncomfortable to use.
In short, when applied thoughtfully, gamification helps RG tools integrate naturally into the overall product experience and supports long-term player trust.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Gamification as a Responsible Gaming Tool in iGaming Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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