Latest News
United Remote appoints key senior manager to structure sales and international business development
Aggregator and platform United Remote has appointed Jessica Walker to the senior management team to lead on sales and international business development, the latest significant addition to the United Remote management group under CEO and industry veteran Jeremy Fall. Jessica will be responsible for commercial development in present key markets as well as nurturing new territories.
Jessica brings with her extensive experience in igaming marketing and media, having been Head of Media at igaming event producer SiGMA, and prior to that she was Head of News at NEWSBTC and a Producer-Presenter at BloxLive TV, the world’s first DLT & FinTech news network.
Based in Malta, Ms. Walker is responsible for all global business development activities which includes delivery of United Remote’s sales, commercial and B2B customer strategy. She becomes a key member of United Remote’s Executive Management team, to provide strong commercial and sales leadership to the company, thus ensuring the delivery of near-term product needs as well as the longer term business and technology strategy of the company.
United Remote has successfully completed a period of intensive restructuring driven by the need to embrace game-changing innovation which has resulted in major technology and enterprise investments. The organisational culture has been significantly reshaped to provide added-value to operators, with the appointments of Volke Rohde to Chief Financial Officer, Dr. Serafino Vaccino as Head of Legal and DPO, Andreas Rauer Head of Information Security and Internal Audit, Kevin Norville for Human Resources, Joe Griffin as Head of Research & Development, and Daniel Cass at Account Manager, who are now all joined by Jessica Walker in the Sales and Business Development role.
In addition to technology investments and enhancements, United Remote has been adapting the agreements the company previously had put in place, de-risking the entire enterprise, and focusing very particularly on customer protection. Following this period of capacity building, Jessica will be focused on commercial matters that expand the brand franchise of United Remote and will work to maximise opportunities in the rapidly-growing global market.
United Remote has embraced substantial change to streamline new integrations and provide operators profitable real-time data. This is all part of upping United Remote’s service to the iGaming industry and ensuring that the B2B-channel is given priority with an easy-to-use back-end where operators can quickly set up the tools available on the platform. United Remote has carefully assembled a differentiated portfolio of over 2000 entertaining, innovative and unique games that complement their own in-house titles.
Jessica Walker, Sales and Business Development Manager, said: “I look forward to being part of this exciting company’s innovative approach and supporting United Remote’s rapid growth in the marketplace and our strategy is to support our business development going forward by identifying and getting ahead of customer needs and desires.”
Announcing the appointment, United Remote Group CEO Jeremy Fall said: “Jessica Walker is an outstanding appointment for United Remote as we extend the influence of our advanced technologies to operators and partners around the world. I am thrilled to welcome Jessica to United Remote’s senior management team, a highly skilled and experienced woman who will be a key team player in helping us to drive our future development and to achieve our ambitions. Her commitment to United Remote is another mark of confidence in our technology platform and our growth potential.”
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7Games
FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games
7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil
7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.
7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.
Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.
7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.
7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.
“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”
The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.
CreedRoomz
CreedRoomz launches Maradona Run live game show with licensed rights
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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