Canada
Vigtory Sportsbook to Launch with Former President of MGM Interactive and Trump Entertainment Scott Butera as Co-CEO
CHICAGO – Scott Butera has joined Vigtory as its Co-CEO, joining forces with the company’s current CEO, Sam Rattner. Butera has also joined Vigtory’s Board of Directors.
Rattner founded Vigtory with a vision to create the most innovative, consumer-first sportsbook in the U.S. market – founded on the principles of product, price and state-of-the-art customer experience. Built exclusively for the American bettor, Vigtory delivers first-in-class product through frictionless betting functionality, superior pricing and VIP loyalty, all of which create the most comprehensive platform in the industry. Butera, who shares Rattner’s vision, brings 30 years of executive management and operational expertise across casino operations, sports betting and iGaming. Butera will lead strategy and corporate growth for the emerging sports betting and interactive gaming company.
Prior to joining Vigtory, Butera was President of Interactive Gaming at MGM Resorts International, where he was responsible for the development and operations of sports betting and online gaming across online and traditional platforms. Butera oversaw MGM Resorts’ professional sports partnerships, as well as its digital media strategy. While at MGM Resorts, Butera was instrumental in the launch of BetMGM, the product of Roar Digital, MGM’s joint venture with GVC Holdings. He played a key role in the formation of MGM Resorts’ historic gaming partnerships with the National Basketball Association, the National Hockey League, Major League Baseball, Major League Soccer and BetMGM’s partnership with the National Lacrosse League. Butera also helped form groundbreaking partnerships with Yahoo! Sports and Buffalo Wild Wings, as well as a market access partnership with Boyd Gaming.
Preceding MGM Resorts, Butera was Commissioner of the Arena Football League, President & CEO of Foxwoods Resort Casino, CEO of Tropicana Entertainment, Chief Operating Officer of the Cosmopolitan Resort and Casino in Las Vegas, President of Metroflag Management, and President, Chief Operating Officer, and Executive Vice President of Trump Entertainment Resorts, Inc. His financial background includes 20 years in investment banking with UBS Investment Bank, Credit Suisse First Boston, Smith Barney and Bear Stearns & Co, and Coopers & Lybrand in New York.
“I am incredibly excited to be joining Vigtory. While US sports betting and interactive gaming is off to a tremendous start, there are countless opportunities in underserved sectors. Sam and I share a common vision to create a state-of-the-art customer experience, bringing unique sports betting products and a level of sophistication to a market that’s ripe for disruption,” said Butera.
Rattner comments, “My blueprint for building Vigtory has always been to arm the company with specific knowledge, domain expertise and thought-leadership. For 30 years, Scott has helped successfully build and scale some of the most prominent companies in sports and gambling across the United States. I couldn’t be more excited for Scott to be on board.”
Ahead of Vigtory’s launch this Fall, the Company is finalizing deals with professional sports leagues and media outlets alike, utilizing technology to create cutting-edge products across pricing, live-streaming, and data & analytics. Vigtory is securing market-access in multiple jurisdictions across the United States and is currently expanding the team and hiring talent. Sports technology venture fund SeventySix Capital invested in the Chicago based startup and Managing Director Chad Stender holds a board seat.
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Canada
Gaming Corps goes live with OLG iCasino in Ontario
Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.
The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.
OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”
Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”
The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alex Cuoci
Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada
Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.
“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.
“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.
In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.
To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.
Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.
The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.
Alberta
MediaTroopers lines up eight operator partners ahead of Alberta launch
MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.
The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.
The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.
MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.
“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”
The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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