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Parimatch and Fnatic Team Up in Global Esports Entertainment Partnership

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Parimatch, the global technology and betting company, today announced the launch of a two-year global partnership with Fnatic, a leading esports organization that has won more than 200 championships across 30 different games in the past decade.

“This partnership with Fnatic is another example of Parimatch strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history,” says Stepan Shulga, Head of Esports at Parimatch. “This year has been hugely challenging for the world of sport, and at Parimatch we have focused on seizing opportunities whilst maintaining our strategy of promoting esports and sports as two champions of the entertainment industry, with audiences that have similar passions and interests. We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we’ve got some exciting plans in store – #alwaysfnatic.”

Parimatch will become the official betting partner of Fnatic’s CS:GO team, joining the ranks of some of the world’s most famous brands that have collaborated with Fnatic. Through this partnership, Parimatch branding will appear on the official Fnatic CS:GO team uniforms, and be displayed throughout events where the team is playing.

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Established in 2004, Fnatic has evolved beyond its team origins into an entertainment channel that amplifies gamers and creators. The company connects with the millennial audience through its partnerships with forward-thinking brands and by providing content, experiences and activations. Together, Fnatic and Parimatch will collaborate to create unique content for social media and YouTube, reaching a combined audience of over 15 million esports fans across the world.

Parimatch also partners with esports content creators and video game providers such as Dota2, and has teamed up with ESforce Holding to host three seasons of Dota2 Parimatch League. The tournament, which has had a prize pool of $300,000, has provided the opportunity for young players to build their profile, reinforcing Parimatch’s commitment to developing the esports community. Today, the Fnatic team is due to play against Faze in Counter-Strike: Global Offensive.

“At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner,” said Sam Mathews, Founder and CEO at Fnatic. “We are proud to partner with a forward-thinking, technologically innovative, global brand like Parimatch and look forward to collaborating with them to enhance the visibility of esports around the world.”

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Africa

Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

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Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen,  dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

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The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name Club Nick Province
Jessica Eleez Greeff (Capt.) ZAG Academy heartjess KwaZulu Natal
Avonique van Rooyen ZAG Academy avo Gauteng
Kiera McCallum ZAG Academy queen KwaZulu Natal
Megan van der Westhuizen ZAG Academy m3gz Gauteng
Kalee Ludick ZAG Academy creative Gauteng

The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.

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Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

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Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.

Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.

More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.

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Inside GGX, visitors can enjoy a variety of immersive experiences, including:

“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items

An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot

A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items

A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.

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In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.

Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”

GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.

Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”

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eSports

Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

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EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.

The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.

A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community –  streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.

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“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”

“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”

This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages.  Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

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