eSports

GHOST Enters Esports Culture Through Partnership With XSET

Published

5 years ago

August 20, 2020

Reading Time: 2 minutes

Within one month of the newly launched revolutionary esports organization, XSET has secured a two-year deal with renowned lifestyle sports nutrition brand GHOST.

With this agreement, GHOST will be XSET’s exclusive partner for protein, gaming, and performance supplements and ready-to-drink beverages, and will provide XSET’s elite roster of streamers, athletes, and esports teams with GHOST products to take their game to the next level. In addition, GHOST will be a featured jersey sponsor for XSET’s multiple esports teams. Also included in this high-value partnership is the development of an exclusive, limited edition XSET flavor, shaker, merchandise line, and soon-to-be released content series. Finally, GHOST will be an official sponsor for XSET’s Esports Series events.

“XSET is excited to be GHOST’s first official partnership in esports and their entrée into gaming culture. Their brand and mission align perfectly with XSET’s movement for change in creative expression, diversity, and inclusion,” said XSET COO and co-founder Marco Mereu. “We’re excited to see what we can build together for our collective audiences around the world.”

European Gaming Congress 2024 (Warsaw, Poland)

“Plus, it tastes delicious!” added XSET CEO Greg Selkoe.

In addition to creating products that help individuals build a lifestyle that works for them, GHOST produces high-quality, behind-the-scenes content that gives viewers an in-depth look at what they stand for, what sets them apart, and what’s to come. GHOST and XSET are both committed to building brands that make an impact and are leaders for change. With this newly forged partnership, both organizations join together to build a formidable community that welcomes and celebrates their diverse audiences.

“As lifelong gamers, we’ve been searching for the right organization and partner to enter esports in a thoughtful and meaningful way. That organization is XSET. Through authenticity and a shared drive to challenge the status quo, this partnership helps pave the way for a new era in gaming and we’re excited to be a part of it,” says GHOST CMO and co-founder Ryan Hughes. “This is bigger than supplements and gaming. This partnership encompasses what we’re all about; it’s sports, it’s music, it’s culture… It’s an experience.”

SOURCE XSET

eSports

Esports Charts to deliver comprehensive viewership data to GeoGuessr

Published

7 hours ago

September 12, 2025

George Miller

esports-charts-to-deliver-comprehensive-viewership-data-to-geoguessr

Reading Time: < 1 minute

Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.

As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.

“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts

The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.

“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports

The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.

The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.

eSports

Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

Published

3 days ago

September 9, 2025

GamingAmericas.com

global-esports-federation-confirms-program-for-los-angeles-2026-global-esports-games

The Global Esports Federation at its 16^th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.

The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.

“I’m honored to be elected President of the Global Esports Federation at today’s Board Meeting. Together with our Member Federations and partners, we will champion inclusion, innovation, and sustainability—empowering athletes, embracing digital transformation, and strengthening the global credibility and prestige of esports for generations to come.” –Paul J. Foster, GEF President & CEO.

In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.

The outcomes of GEF 16^th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.

The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.

eSports

TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

Published

1 week ago

September 3, 2025

GamingAmericas.com

team-vitality-and-hummel-launch-alternate-jersey-and-exclusive-apparel-collection

Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.

Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.

This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.

The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.

PERFORMANCE MEETS LIFESTYLE

The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.

Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.

ALTERNATE JERSEY

Team Vitality’s Alternate 2025 Jersey – €79.99
Team Vitality’s Alternate 2025 Sleeves – €29.99
Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)