Canada
Venatus expands in-game advertising offering with Frameplay
Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide.
Frameplay, headquartered in San Francisco, enables game developers to easily place advertising within video game environments without interfering with, or degrading, the gameplay performance or experience.
Commenting on the partnership, Jonathon Troughton, CEO, Frameplay adds “Frameplay is ecstatic for our partnership with Venatus as we have a shared passion to create amazing intrinsic in-game experiences for brands and game developers that ultimately serves the gamer. The powerful combination of Venatus deep global video game advertising experience with Frameplay’s industry leading in-game advertising technology, including Frameplay’s advanced in-game viewability measurement, will bring significant value to brands.”
As advertiser’s interest in gaming audiences continues to grow, Venatus has looked to expand into the burgeoning in-game advertising space. When searching for an in-game advertising partner, Venatus was struck by Frameplay’s advanced technology and “gamer first” approach, both founding principles of the business.
Within game environments, Frameplay’s technology serves advertising based on how players are interacting with a game, an absolutely seamless player experience.
Frameplays background in marketing and gaming has allowed them to build non-intrusive, creative and immersive formats that deliver verified metrics for advertisers. Measurement has been the nemesis for the in-game advertising industry, with many suppliers unable to validate their reporting. Frameplay’s third-party verification through Google provides the highest standard of in-game advertising reporting.
Rob Gay, CEO, Venatus comments ‘We are delighted to be partnering with Frameplay to drive our in-game advertising offering through their expansive network of game developers. As a business focussed on gaming and entertainment, it was imperative that we partner with a company that honours the gaming experience rather than hinders it. The Frameplay team offer unrivalled viewability metrics, total brand safety and granular targeting, making them a perfect fit for Venatus and our clients.’
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Canada
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.
The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.
Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.
The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.
Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.
The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.
Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
Bet Rite
Spintec Expands into Canada with Bet Rite
Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.
Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.
For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.
Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.
Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”
Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”
The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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