Canada
Former NFL Players to Receive Responsible Gambling and Sports Integrity Education
NFLPA Professional Athletes Foundation partners with problem gambling advocacy groups
Problem gambling and off-field issues have plagued professional athletes across sports since their inception. Now, former NFL players will attend responsible gambling and sports integrity sessions presented by former athletes on an ongoing basis.
The NFLPA Professional Athletes Foundation, the leading Foundation providing former NFL players with financial assistance and counseling, has signed a two-year agreement with EPIC Risk Management and GVC Foundation US to create, market, and launch live and virtual educational programs for NFLPA members.
“This is the first program that the NFLPA/PAF has ever run on problem gambling education and awareness,” said Andre Collins, Executive Director of the NFLPA Professional Athletes Foundation. “As the first major professional sports league in the U.S. to undertake this project, we’re proud to tackle this issue head-on. We urge all sports leagues to address problem gambling with the seriousness it deserves.”
EPIC Risk Management and GVC Foundation US will create the program content, which will be tailored to meet the mental health needs of former NFL players, while the NFLPA/PAF will advertise, market, and coordinate the delivery of the program to its members.
“Professional athletes are highly susceptible to problematic gambling behavior. Educating these former players on how to gamble responsibly and act with integrity is a crucial step forward for all sports,” said Amani Toomer, former New York Giants wide receiver. As a Trustee for GVC Foundation US, Toomer will help deliver educational sessions throughout the country alongside EPIC Risk Management.
EPIC Risk Management, a gambling harm minimization consultancy, and GVC Foundation US, a responsible gambling nonprofit launched by GVC Holdings, have an existing partnership aiming to co-host educational seminars throughout the U.S. The two groups are further partnering with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, to conduct research about elite athletes’ relationships with problem gambling through these and other educational sessions.
“Problem gambling is often described as a hidden addiction. The signs are difficult to spot, yet the effects can be devastating. Proactive education offered to vulnerable populations is crucial for curbing problem gambling. We plan to educate former NFL players through motivational talks provided by former professional athletes who’ve experienced the consequences of problem gambling, first-hand,” said Paul Buck, CEO of EPIC Risk Management.
“The gambling industry has a moral responsibility to look after consumers and ensure their wellbeing. Those with gambling disorders and addictive tendencies deserve our unyielding support, and this program is a perfect extension of our mission to provide that,” said Martin Lycka, Trustee of GVC Foundation US and Director of Regulatory Affairs for GVC Holdings.
About NFLPA Professional Athletes Foundation
The NFLPA Professional Athletes Foundation provides financial assistance and counseling toward the well-being and benefit of former players. The organization is the leading Foundation assisting NFL Former Players, with over $21 million in financial, medical, and educational assistance granted.
About EPIC Risk Management
EPIC Risk Management (www.epicriskmanagement.com) is the world’s leading independent gambling harm minimization consultancy. Working across the highest risk sectors for gambling related harm, EPIC have worked in 14 European countries on ground breaking harm minimization programs, responsible gambling training and class leading advisory. EPIC draws on lived experience to help individuals and organizations across financial services, elite sport, the military, criminal justice, education and the gambling industry to minimize the risks posed by gambling harm.
About GVC Foundation US
GVC Foundation US is a first-of-its-kind nonprofit dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S. The Foundation was launched by the GVC Global Foundation and GVC Holdings PLC (LSE: GVC), one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.
SOURCE GVC Foundation US
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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