Gambling in the USA
Betsson Enters the US Online Sports Betting Market in Colorado
Betsson will enter the US online sports betting market by signing an agreement with its partner Dostal Alley Casino who will provide market access for Business-to-Consumer (B2C) online sports betting in the US state of Colorado. Betsson plans to launch its proprietary sportsbook in the first part of 2021, after regulatory approval.
This is a strategic move reflecting Betsson’s drive to grow in new regulated markets, providing access for Betsson to the rapidly expanding online sports betting market in the US. The agreement is for an initial term of 10 years. This initiative is a first and cautious step into the US market, designed to benefit Betsson with key learnings, brand presence and initial customers. This new market entry reflects Betsson’s general business strategy of prudence where the aim is to grow in a financially safe manner, with low risk, ensuring a long term sustainable and growing business.
Betsson has the ambition to build US presence, initially with a small office in Colorado. Betsson’s vision is to create the best user experiences in the market, tailored to regional customer needs and differences. The move also gives Betsson an opportunity to showcase the strength of its sportsbook in the US market and supports the ambition to sell its proprietary sportsbook to Business-to-Business (B2B) customers in the future.
Colorado was the 18th state in the US to legalise online sports betting effective from 1 May this year, allowing 33 licences, each to include one, so called, `skin’. Gambling duty is 10% on Gross Gaming Revenue and customers are allowed to register and bet online while within the state borders. The online sports betting market in Colorado is estimated to reach approximately $200 million at saturation (source H2GC). Colorado is a wealthy state in the top-third of the US states by GDP with nearly six million inhabitants and growing. It is both a tech and sports hub with its own teams in major American sporting leagues.
CinDee Spellman, CFO of Dostal Alley Casino comments: “As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”
Pontus Lindwall, CEO and President of Betsson AB says: “I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”
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Gambling in the USA
Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million
Wind Creek Hospitality has announced the winner of its cross-property “Winner Takes All” casino promotion, which culminated in a championship event held at Wind Creek Chicago Southland. The event brought together finalists from across Wind Creek’s portfolio for a high-stakes grand prize championship competition and VIP Guest experience.
Finalists qualified through slot tournaments at their home properties and advanced through quarterfinal and semifinal rounds before earning their place in the final championship event in Chicago. The finale featured a series of timed slot tournaments held on June 13, progressively narrowing the field of competitors through elimination rounds until the final winner was determined.
At the conclusion of the tournament on June 13, Aaron Nelson from Wind Creek Atmore was crowned the winner of the “Winner Takes All” competition, claiming a $1,000,000 prize in the tournament’s final round, and earning the opportunity to compete for the promotion’s ultimate grand prize of up to $11,888,888. “Winner Takes All” finalists were also awarded more than $200,000 in cash and prizes in the finale tournament, including a $100,000 second-place prize followed up by a drawing with a $50,000 prize pool, including a $25,000 top prize and multiple $1000 prize winners.
In addition to the competition, finalists participated in curated Wind Creek Rewards experiences designed to highlight Chicago’s cultural and hospitality offerings. Experiences included a Chicago River architectural boat cruise and a guided Chinatown culinary tasting tour, alongside a welcome reception featuring food and beverage service. Travel and accommodations were provided by Wind Creek Hospitality as part of the finalist experience.
The “Winner Takes All” promotion marked one of Wind Creek Hospitality’s most expansive cross-property tournament experiences, combining competitive gaming with destination-based Guest programming and elevated hospitality.
The post Wind Creek Hospitality Celebrates “Winner Takes All” Champion After $1 Million Win, Chance at Up to $11.8 Million appeared first on Americas iGaming & Sports Betting News.
Brazil
Superbet honors Cafu with Times Square campaign for 2026 collection
Limited-run “Super By Superbet” launch includes the “Camisa Cafu,” with 150 numbered and signed units referencing his 150 Brazil caps.
Superbet honored former Brazil captain Cafu on Monday (15) with a campaign displayed on a Times Square billboard in New York City. The company said the activation promoted its “Super By Superbet” exclusive collection created for the 2026 edition, which includes a special piece dedicated to the player.
According to the company, Cafu attended the display in person, drawing a crowd of fans seeking photos and chanting his name in one of the city’s busiest tourist areas.
“The shirt is wonderful. I feel very happy for all the incredible moments I’ve experienced here. I receive so much affection everywhere I go. Receiving recognition while still alive is one of the best things in the world.”.
“It’s an inexplicable energy to feel the love of the Brazilian people for me, right there in Times Square. Only we Brazilians know what that means.”
The centerpiece of the launch, which Superbet said totals 3,000 pieces, is the “Camisa Cafu.” The item is a limited run of 150 numbered and autographed units, which the company said references Cafu’s 150 matches for the Brazilian national team, and includes the inscription “Jardim Irene,” highlighting the player’s roots.
The post Superbet honors Cafu with Times Square campaign for 2026 collection appeared first on Americas iGaming & Sports Betting News.
Choctaw Casino & Resort
Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026
Choctaw Casino & Resort – Durant announced its first millionaire of the summer late Saturday evening as part of the 2026 edition of “3 Months. 3 Millionaires.” Douglas C. from Norman, Oklahoma, became the First of three lucky Choctaw Rewards Club members to become an instant millionaire this summer.
Douglas who was very surprised to hear his name, said he plans to give a portion of his winnings to a few charities.
“I don’t feel any different. Being a millionaire is a state of mind and how you deal with folks and what you do to make this world a better place,” he said.
Choctaw Casino & Resort – Durant is also taking the excitement of “3 Months. 3 Millionaires.” to the winner’s hometown and will make a $10,000 donation to a local 501(c)(3) nonprofit organization of the winner’s choice.
In addition to crowning a new millionaire, Choctaw Casino & Resort – Durant also held its first-ever bonus drawing for $250,000, where Eden H. from Richardson, Texas, was the winner. This new addition will take place on each million-dollar drawing day, one hour after the grand-prize drawing.
“We are thrilled to announce our first millionaire of the summer. By the end of this summer, Choctaw Casino & Resort – Durant will have made 12 Choctaw Rewards Club members millionaires through this promotion. This truly is where millionaires are made. This is an incredible, life-changing opportunity for our rewards club members, and we’re thrilled to be able to provide it. We look forward to continuing to innovate ways to create exciting opportunities for guests to win here at Choctaw,” said Jeff Penz, senior director of gaming and hospitality for Choctaw Casino & Resort – Durant.
The next $1 million drawing will be held on Saturday, July 11, and the winner must be present to claim their prize.
The post Oklahoma Man Wins $1 Million in Choctaw Casino & Resort – Durant’s first “3 Months. 3 Millionaires.” Drawing of 2026 appeared first on Americas iGaming & Sports Betting News.
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