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American Gaming Association Policy Principles Offer Framework to Advance Casino Payments Modernization

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Customers Increasingly Seek New Payment Options in Light of COVID-19

The American Gaming Association (AGA) released new Payments Modernization Policy Principles, reflective of an 18-month, collaborative industry effort, that provide a framework for regulatory flexibility allowing digital payments on the casino floor. The principles come at a time when the majority (57%) of past-year casino visitors report the option for digital or contactless payments on the casino floor is important to them because of the COVID-19 pandemic.

Enabling payment choice allows casino customers the ability to supplement cash with safe and secure digital payment options on the casino floor. This not only improves responsible gaming efforts by equipping customers with digital tools to help them monitor their gaming and set limits, but also provides operators, regulators, and law enforcement increased transparency into matters of anti-money laundering and monitoring of financial transactions.

“Advancing opportunities for digital payments has been one of our top priorities since my first day at the AGA. It aligns with gaming’s role as a modern, 21st century industry and bolsters our already rigorous regulatory and responsible gaming measures,” said Bill Miller, AGA president and CEO. “The COVID-19 pandemic made it all the more important to advance our efforts to provide customers with the payment choice they are more comfortable with and have increasingly come to expect in their daily lives.”

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Early last year, the AGA convened a working group of members to evaluate the regulatory, processing, and consumer landscape related to expanding payment options on the casino floor. The Payments Modernization Policy Principles, the product of that collaborative effort, seek to educate state and tribal regulators who are considering expanding payment choice:

  1. Equip customers with more tools to wager responsibly.
  2. Give customers payment choice and convenience.
  3. Ensure state laws enable a flexible regulatory approach, capable of keeping pace with evolving forms of digital payments.
  4. Address heightened customer public health concerns.
  5. Provide customers confidence in digital payment security.
  6. Create a uniform regulatory environment for casino operators, suppliers, and regulators.
  7. Empower law enforcement to better identify offenders through digital payment analysis.

The principles reflect the AGA’s ongoing coordination with regulators, card networks, responsible gaming and problem gambling advocates, financial institutions, and other key players in the payments ecosystem.

Recent AGA research found that 59 percent of past-year casino visitors are less likely to use cash in their everyday lives because of the COVID-19 pandemic. This translates to customer preferences on the casino floor, as more than half (54%) indicate that they would be very likely to utilize a digital or contactless payment option when they gamble.

The AGA is supporting regulator, operator, and supplier efforts to introduce digital payments as part of a number of contactless measures to promote public health on the casino floor.

More information on the AGA’s payments modernization efforts and the full policy principles are available here.

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Canada

Suspected Digital Fraud Coming from Canada Up Nearly 11% Since H1 2023, Reveals New TransUnion Analysis

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In the first half (H1) of 2024, Canada saw a significant increase in suspected Digital Fraud attempts, with nearly 5.74% of all attempted digital transactions where the consumer was located in Canada involving suspected Digital Fraud, revealed a new TransUnion® (NYSE: TRU) analysis. This is nearly an 11% year-over-year (YoY) rate increase from H1 2023, and TransUnion also documented an 11% increase in the volume of suspected Digital Fraud from Canada during this period, despite a less than a one percent (0.7%) YoY increase in the volume of transactions.

According to a recent TransUnion survey,1 more than half (54%) of Canadians said they were recently targeted by email, phone call or text message fraud attempts. Phishing was the most common scheme type (45%), followed by smishing (42%) and vishing (39%).

The increasing use of digital transactions, combined with rising suspected Digital Fraud attempts are also impacting businesses as they potentially face revenue losses and increased operational costs due to fraud. According to a TransUnion business survey for the H2 2024 Update to the State of Omnichannel Fraud report, 200 Canadian business leaders said their companies lost approximately 6% of equivalent revenue – representing $78 billion – over the past year due to fraud. The most prominent causes of fraud loss cited by them were:

  • Scam/Authorized fraud (31%): Dishonest scheme intended to trick a person into giving up something of value (e.g., account access, money, information)
  • Account takeover (19%): Unauthorized individuals taking over someone’s online account (e.g., bank, social media, email) without their permission
  • Synthetic identity fraud (18%): Use of a combination of personal information to fabricate a person or entity to commit a dishonest act for financial or personal gain

TransUnion also found that suspected Digital Fraud attempts – where the consumer was transacting in Canada and targeted businesses globally – increased on average by 10.5% YoY in H1 2024 compared to H1 2023 and impacted all industries.

Top Three Industries Globally with Highest Rate of Suspected Digital Fraud Attempts Coming from Canada in H1 2024

  1. Gambling (online sports betting, poker, etc.) – 9.6%
  2. Retail – 9.2%
  3. Government – 7.7%

Top Three Industries Globally with Highest YoY Increase (H1 2024 vs H1 2023) in the Rate of Suspected Digital Fraud Attempts Coming from Canada

  1. Logistics – 172.9%
  2. Gambling – 79.3%
  3. Video gaming – 67.8%

“Protecting customers and their businesses from fraud is essential to enabling safe and tailored consumer experiences. These findings reveal that despite the good-faith efforts that are being undertaken by companies to identify and prevent fraud to date, fraudsters continue to evolve and it’s vital that fraud prevention methods keep up with the changing times,” said Patrick Boudreau, head of identity management and fraud solutions at TransUnion Canada.

“Businesses that aren’t already doing so should ensure that they are taking advantage of fraud prevention technologies such as identity verification, IP intelligence, device reputation and synthetic identity detection as critical components of their fraud prevention programs,” he added.

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IBIA and PFA Canada anti-match-fixing education program concludes in Alberta

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CPL first to benefit from CA$300,000 education fund commitment by IBIA’s regulated sports betting operators

Canadian Premier League (CPL) soccer teams have successfully completed a sports betting integrity player education program. Designed by the International Betting Integrity Association (IBIA) using its 3R’s training model, the program has utilised a combination of dedicated in-person training and online resources, with sessions delivered by the Professional Footballers’ Association Canada (PFA Canada) through its Protecting the Integrity of the Game workshops.

In total, nearly 200 players have been trained by the IBIA/PFA Canada partnership at all eight CPL teams through the program, which started in Ontario and finished in Alberta, also covering teams in Nova Scotia, Manitoba and British Colombia. It concludes the first part of a two-year player education agreement between IBIA and PFA Canada.

Marco Carducci, Cavalry FC & President of PFA Canada, said: “The IBIA sports betting integrity training, in partnership with PFA Canada, was an incredibly beneficial experience for our players. Effective and easy-to-understand, it made clear what professional athletes need to know about sports betting integrity and how to report attempted corruption. We are grateful for IBIA’s support to help safeguard the integrity of the game and to protect and educate our players.”

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In addition to highlighting the potential threats from sports betting related match-fixing, the program educated players on rules and sanctions, the scale and accuracy of technology enabled sports integrity monitoring, and how to report criminals and corrupters using the red button app.

Khalid Ali, CEO of IBIA said: “We take our responsibility to protect regulated sports betting markets, sports and athletes seriously. Decades of experience has shown that a combination of efficient regulation, education and collaboration are essential to safeguarding the sports integrity ecosystem. We are delighted that the PFA Canada education program has been so successful and look forward to year two of the project.”

Dan Kruk, Executive Director, PFA Canada, said: “Through our work with IBIA, nearly 200 Canadian Premier League players attended PFA Canada’s Protecting the Integrity of the Game workshop this season. As a result, stakeholders can be confident our members know their obligations regarding gambling and match-fixing in their sport, how to recognize an approach to fix a match, and crucially, their duty to report any person attempting to manipulate a match.”

The program is the first to be delivered from a CA$300,000 three-year fund – invested by IBIA and its members bet365, Betway and FanDuel – from which Canadian sports and athletes can receive free face-to-face integrity education designed to protect Canadian sports from the potential threat of match manipulation and corruption.

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CasinoCanada Starts New Partnership With RoyalGame by Gloss Partners

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with RoyalGame, a brand under the umbrella of Gloss Partners.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant RoyalGame premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

RoyalGame presents itself as a revolutionary vision of a modern online casino that perfectly matches casual gaming with a betting experience through the joyful king on his around-the-world adventure and visits legendary casinos and gambling palaces across the globe. This brand is full of a captivating narrative and gaming mechanics that add extra fun and increase engagement rate. Users play casino games and collect special in-game points that can be redeemed to unlock various locations and acquire bonuses, cash, and daily rewards.

GlossPartners offers competitive rates of up to 60% commission. Our plans provide various options, including Revenue Share, CPA, and hybrid deals.

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As Gloss Partners claims, they aim for partnerships where each affiliate benefits and thrives, so they assign dedicated Affiliate Managers to our partners, guiding them through every step. Prioritization of transparency and detailed statistics to allow affiliates and players to monitor everything, high conversion and retention rates, flexible commission plans, and tailored offers are designed to meet the high-demanded audience and everyone`s specific needs.

“We are glad to meet our new partner RoyalGame, and looking forward to bringing the maximum of use and value to our community,”  – said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

“Partnering with CasinoCanada is an excellent opportunity for us. We are full of hopes this collaboration will enhance the visibility of our brand and offer Canadian players premium access to the best conditions in gambling,” – said Alex Simonov, Head of Affiliates a Gloss Partners.

The partnership is now live, featuring RoyalGame reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

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