Press Releases
Majestic has Covid-19 lockdown to thank for re-inventing its online bingo offering
Majestic Bingo, which has 16 clubs throughout Britain, has used the enforced suspension of its retail business due to the Covid-19 lockdown, to reinvent its online presence in a way in which managing director Mark Jepp, believes will enhance and build the brand.
Mark Jepp explained: “The lockdown has had a profound impact on the way in which we all approach our personal and our work lives. Among the negatives – and there are a huge number impacting the business, our staff, suppliers and of course our customers – it has also provided an opportunity to reflect and reset.
“For a long time, Majestic had existed with an online offering that was adequate but lacked the WOW! that our community associates with the brand. As a consequence, the senior team mapped out a vision of where we wanted to be and agreed that if we are going to do it, then do it properly, which meant being prepared to invest at a time when income is virtually non-existent and to only work with the right partner.”
For Majestic, the right partner was found in the shape of Positively Distinct Media, a specialist bingo consultancy that shared the same passion for bingo and had the capabilities to transform the online offering to be one of the best in the industry.
Mark Jepp said: “Our online bingo offering was clearly not in line with our retail-led brand and player experience. We knew straight away that PDM were the right partner. They are as enthusiastic about bingo as we are and understand the business and the brand inside out.”
Moving from an everyday experience to one that really captures the Majestic personality has been key and references to ‘brand’ punctuate the vision down to the terminology used, the tone of voice, the promotional mechanics, being true to the integrity of the Majestic bingo experience and translating the sense of trust that its bricks and mortar customers have into the online space.
The solution has been to build on the profile that Mark Jepp enjoys as a ‘hands-on’ managing director. “I’m always at one of our clubs and as a consequence the customers recognise me” he explained. “Our online presence will become our 17th club and I will be fronting the promotions and initiatives as the face of and personality of the Majestic brand.”
Aware of the warnings that online will simply serve to cannibalize bricks and mortar income, the Majestic MD argues that customers are already playing online and the real danger is that they are probably playing with a competitor. Rather than keep the two verticals separate, the strategy is to embrace their coming together, with the official online launch expected to take place in the clubs when bingo is permitted to open its doors.
“The aim is to launch in time for the summer reopening and rather than be slightly awkward or shy about the new arrival really be loud and proud of our new, vibrant online presence. We are currently examining how we can bring the two together with customers being able to participate in the retail experience from their own homes. Our online initiative has energised the team, energised the brand and I’m sure it will energise the Majestic community of players both existing and new.”
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On 27 and 28 May the Serbian capital will once again host Belgrade Future Gaming exhibition. EGT Digital will participate in it along with EGT for another year in a row. Both companies will expect their guests on stand E1.
EGT Digital will reveal its rich gaming world, including the jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 140 casino games on different themes, which have presence in more than 50 markets worldwide. Visitors will also be able to learn more about the newest addition to the providerās jackpot portfolio: the 4-level multi-denomination Gods & Kings Link. Currently including 2 games: Glorious Alexander and Ape of Luck, it will offer players an exciting experience full of great winnings, attractive bonuses, and a lot of fun.
The companyās iGaming platform X-Nave will also be on display. Featuring 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, it stands out with great flexibility, thanks to which each of the modules can function as part of the turnkey solution or operate independently, as they allow integration with third-party developments.
TheĀ Gaming AggregatorĀ will present its vast range of over 13,000 titles from more than 130 popular providers together with numerous functionalities for content customization. TheĀ Sport ProductĀ will demonstrate its rich sports and esports content across a number of markets globally. TheĀ CRM EngineĀ with its player management tools and bonus features, as well as theĀ Payment Gateway, covering a rich diversity of payment methods, will further expand operatorsā options to create more personalized and engaging offerings for their clients.
āParticipating in Belgrade Future Gaming has always been very rewarding for us and I have every reason to believe that this yearās edition will once again bring us excellent results,ā said Tsvetomira Drumeva, Head of Sales at EGT Digital. She added: āWe canāt wait to meet with our valued current partners and potential future customers from the region and show them our latest innovations, that can make their business even more successful.ā
The post EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated appeared first on European Gaming Industry News.
Jonathan Jossel
Las Vegasā only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino
With summer fast approaching, theĀ Plaza Hotel & CasinoĀ is bringing backĀ Las Vegasā only all-inclusive hotel room packageĀ starting June 1 at $125 per person per night.
The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property isĀ bringing the all-inclusive offer back and extending it for all of June, July and August.
āAt a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,ā said Jonathan Jossel, CEO of the Plaza Hotel & Casino.
The Plazaā all-inclusive hotel room package waives all resort fees. Guests will enjoy free access to the fitness center, rooftop pool, and self-parking. The package also includesĀ bottomless drinksĀ from the Omaha Bar and Sports Book Bar on the casino floor andĀ breakfast and dinnerĀ from various dining outlets.
With free access to the rooftop pool, guests can also enjoyĀ the poolās new amenitiesĀ including:
- Smart lockersĀ have been installed in a climate-controlled area leading out to the pool allowing guests to conveniently store their belongings with just their phone for a nominal rental fee.
- New sun loungersĀ that can accommodate two guests have been added poolside and are available for rental that includes towels, an umbrella and dedicated cocktail service.
- Conveniently located next to the poolās full-service cocktail bar, theĀ Plaza Poolās Food TruckĀ will also be open all summer long offering light bites like street tacos, hummus & pita, and fruit cups, as well as more hearty fare like pizzas, hot dogs, burgers, and wraps.
- Ice cream treatsĀ have been added to the retail concessionsĀ sold in the pool lobby.
To take advantage of the Plazaās all-inclusive hotel room package, rooms must be bookedĀ online by Aug. 29 for a stay June 1 through Aug. 30.
The post Las Vegasā only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino appeared first on Gaming and Gambling Industry in the Americas.
Balkans
EGTās high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025
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Belgrade Future Gaming 2025 is just around the corner. EGT will traditionally participate in the event, showcasing a well-curated selection of brand-new and top-performing products, which will be available at stand E1.
The company will showcase its latest series of slot cabinets Supreme, presented by the S 32-32 St and S 32-32 Up models. Powered by the Exciter IV platform, they will captivate visitorsā attention with their 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display. The machines will dive players into the fascinating world of Supreme Selection multigames ā Supreme Green Selection, Mega Supreme Fruits Selection, Supreme Red Selection, and Bonus Prize Bonus Buy Supreme Selection, offering a wide diversity of new games and well-known classic titles from EGTās portfolio.
The guests will also be able to try out the Phoenix cabinets PH 27-27 St and PH 50 V St. These models will be among the highlights at EGTās stand, standing out with their attractive design and numerous ergonomic features. They will be supplied with the jackpot bestseller Bell Link with its popular mixes Bell Link 1 and 2.
EGT will showcase its ETG solutions. The G R6 C roulette will be on display to provide visitors with an exciting gaming experience with its 6 27-inch HD touchscreen monitors and the option to choose between European and American wheels.
The companyās casino management system Spider will introduce its latest modules, allowing operators to make managing the daily activities in their gaming establishments easy and effective.
EGT Digital will also present its wide range of iGaming solutions. The provider will showcase its rich variety of instant and slot games, jackpot products, as well as the in-house developed āall-in-oneā betting platform X-Nave with its 4 main modules, giving operators everything they need to build and grow their online business.
Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia, commented: āI am very glad that we will participate in Belgrade Future Gaming once again, as it is among the most important gaming exhibitions not only in Serbia, but also in the region. The event will allow us to showcase our latest products to the key players in the industry, strengthen our current partnerships, and start new collaborations.ā
The post EGTās high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
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