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Consumer Survey Reveals Colorado Players Are Ready For Casino Reopenings

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Colorado casinos could reopen as soon as mid-June, and players are eager to return to land-based gaming in The Centennial State, according to a ColoradoSharp.com survey.

Highlights from the survey of 139 consumers who expressed interest in Colorado casino re-openings, conducted May 21 – 23:

  • 75% will return to casinos “as soon as they’re open.”
  • 50% say it is “very important” that casinos take social distancing safety measures.
  • 75% intend to wear a mask when visiting a casino.

Consumers are ready to come back to Colorado casinos. Nearly 75% of survey respondents said they would return to the state’s casinos “as soon as they’re open.” A more cautious group of 18% indicated they would “probably wait a few weeks.” Of 139 survey-takers, 7% said they would wait more than one month to return. Only one person said they would never return to a Colorado casino.

Though eager to return to Colorado’s casinos, most respondents plan to take safety precautions, and they expect operators to do the same. Half of the survey’s participants said it was “very important” that casinos adopt social distancing measures and require staff to wear protective masks. Another 25% indicated that these measures are “somewhat important.” The remaining participants were divided between “neither important nor unimportant” and “don’t care at all.”

Many respondents plan to take their own safety precautions in addition to casino policies. When asked “Do you plan on wearing a mask when you return to Colorado casinos to gamble?” 75% responded “yes.”

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“The survey has showcased just how much the casino industry in Colorado will change as a result of Covid-19. When properties re-open, players expect policies and safety measures that will fundamentally alter the casino experience,” said Chris Nesi, Managing Editor for ColoradoSharp.com. “The casinos will return, but Colorado’s gambling landscape will look different for the foreseeable future.”

ColoradoSharp.com’s survey also asked, “What would help convince you to go to a casino again?” Free-play offers and free hotel stays led the pack with 50% and 30% of responses, respectively. Dining and beverage credits and increased rewards points held little interest at 10% and 8%.

Despite Colorado’s online sports betting launch this month and ongoing casino closures, respondents seemed surprisingly opposed to online casinos. 67% of participants said they would not use online casinos if Colorado allowed them.

 

About ColoradoSharp.com:

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ColoradoSharp.com is an independent source of news and analysis covering the market for legal and regulated sportsbooks in the state of Colorado. Our team of journalists and consumer product experts provides Coloradans with the updates, resources, and reviews necessary to make sense of Colorado’s burgeoning market for legal sports betting.

SOURCE ColoradoSharp.com

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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