eSports

BT Sport secures rights to the Isolation eRacing Series

Published

6 years ago

May 8, 2020

George Miller

Reading Time: 2 minutes

From next week (Monday May 11^th) BT Sport will begin airing a new esports tournament: the Isolation eRacing Series.

Kicking off on Monday 11^th May, the virtual motorsports competition will pit stars of Formula One, Formula E and other professional motorsports series against each other on virtual recreations of some of the world’s most iconic racing circuits such as Silverstone, Belgium’s Circuit de Spa-Francorchamps and the Indianapolis Motor Speedway in the United States.

Formula One’s Lando Norris and Nicholas Latifi are among those set to compete in the championship. They will go toe to toe with more than 100 professional drivers from a range of different series, including Formula E star Oliver Rowland, F4’s Sebastian Montoya (the son of F1 and Indycar ace Juan Pablo Montoya) and British driver and F1 pundit, Billy Monger.

Each episode will bring fans three live heats, with the top ten drivers from each heat progressing to the final race. The format of each event will comprise one practice session, qualifying, three qualifying heats and a feature race (final). The results of the final will determine how many points each driver is awarded which, in turn, will determine the final championship table after the eight-round competition comes to an end. Coverage of the races will also include interview footage of the participating drivers while viewers will be able to choose which circuits they see by voting on social media.

Not only will it provide motorsport fans with their racing fix during lockdown, but the Isolation eRacing Series also looks to develop and nurture stars in the making, as well as keeping the current crop of racing drivers on top of their game while events are suspended. Drivers will compete using virtual F3 cars, using the same state-of-the-art racing simulation technology that Formula One drivers use to hone their skills. The programme iRacing, will be used by all drivers

Simon Green, head of BT Sport, said: “It’s fantastic to see the world of motorsport coming together to create an exciting and innovative new series at a time when viewers are missing their fix of live action. Lockdown is driving broadcast innovation apace across all of our sports and it is great to broadcast this new show to our motorsport fans alongside our live weekly MotoGP show on Sundays.”

The Isolation eRacing Series is the brainchild of former racing driver Enzo Mucci and Chris Harfield of WH Sports. Harfield said: “The series began life as a training exercise for professional drivers to keep sharp during isolation. It quickly became fiercely competitive and we were inundated with requests from drivers from a range of global motorsport disciplines who wanted to take part. The result is guaranteed excitement, as the stars of today go head to head with the stars of tomorrow. We are delighted to have teamed up with a renowned broadcaster in BT Sport, who will help bring the tournament to the homes of millions across the country, keeping them entertained during lockdown.”

The Isolation eRacing Series will begin at 18:00 on Monday, May 11^th on BT Sport 1 and will be a weekly series, and broadcast every Monday after that.

Brazilian Carnival

Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience

Published

1 week ago

February 17, 2026

Wladimir P.

esportes-da-sorte-transforms-carnival-2026-into-a-nationwide-immersive-experience

Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.

Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.

In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.

In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.

Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.

In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.

According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.

Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.

The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

chess esports

Team Vitality announces E.Leclerc as new Main Partner

Published

1 week ago

February 17, 2026

Wladimir P.

team-vitality-announces-e.leclerc-as-new-main-partner

Team Vitality, one of France’s leading esports organizations, has announced a strategic new partnership with French retail giant E.Leclerc, naming the supermarket chain as the club’s Main Partner for 2026.

Under the agreement, E.Leclerc’s logo will feature prominently on Team Vitality’s international team jerseys, including rosters for League of Legends (LEC and LFL), Valorant (VCT EMEA), Rocket League, Rising Bees and Chess.

Shared Values and Fan Initiatives

The partnership aims to promote accessibility, wellness, and nutrition within the esports community, while bringing gaming culture into E.Leclerc retail spaces through immersive experiences, tournaments and activations designed to engage fans across France.

Team Vitality’s holistic wellbeing program, KARE, which supports performance, nutrition and mental health, aligns closely with E.Leclerc’s focus on responsible lifestyle initiatives. Together, they plan to champion inclusivity, provide unique gaming opportunities, and celebrate esports culture in both digital and physical environments.

With a global audience exceeding 10 million followers, Team Vitality’s influence in competitive gaming makes this partnership a landmark moment for both brands. E.Leclerc’s commitment to youth engagement and cultural connection positions the retailer as a significant non‑endemic supporter of the growing esports ecosystem.

Nicolas Maurer, CEO and Co‑Founder of Team Vitality, described the alliance as a historic milestone that will broaden esports’ reach across everyday life in France and reinforce its cultural legitimacy.

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AI chatbot esports

G2 Esports and Theta Labs Launch AI Agent Sami

Published

1 week ago

February 17, 2026

Wladimir P.

g2-esports-and-theta-labs-launch-ai-agent-sami

G2 Esports has partnered with Theta Labs to launch “Sami,” a next-generation AI agent designed to enhance fan engagement across multiple competitive esports titles.

The AI-powered assistant will provide G2’s global fanbase with instant access to match schedules, player stats, team rosters, tournament standings, and real-time competitive updates. Sami supports major titles including League of Legends, Counter-Strike 2, VALORANT, Tom Clancy’s Rainbow Six Siege, and Call of Duty.

Accessible via the official G2 website and Discord starting February 17, Sami is built to deliver accurate, always-on responses to fan queries in natural language. From tournament updates to player performance metrics and G2-specific trivia, the AI agent reflects the organization’s unique brand voice and competitive culture.

AI-Powered Fan Engagement at Scale

Sami is trained and deployed using Theta EdgeCloud’s hybrid cloud-edge infrastructure, which integrates over 30,000 distributed edge nodes with cloud services from Google Cloud and Amazon Web Services. The system delivers approximately 80 PetaFLOPS of GPU compute power, enabling real-time processing and analysis at significantly reduced costs compared to traditional centralized cloud platforms.

The AI infrastructure dynamically assigns workloads to high-performance GPUs, including NVIDIA A100 and H100 cloud GPUs, as well as RTX 3090 and 4090 desktop GPUs, optimizing performance and cost efficiency. This decentralized architecture allows G2 to scale fan engagement globally while maintaining low latency and high reliability.

Strengthening Esports AI Innovation

Theta Labs has rapidly expanded its presence in the esports industry, powering AI-driven fan experiences for organizations such as Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics.

According to Mitch Liu, CEO of Theta Labs, esports fans increasingly demand instant access to team data and competitive updates. AI agents like Sami enable organizations to provide 24/7 automated engagement while maintaining a unique community personality.

Sabrina Ratih, COO of G2 Esports, emphasized that Sami is more than a standard chatbot. Built to reflect G2’s playful and competitive tone, the AI assistant combines advanced machine learning with brand-driven communication to deliver both entertainment and functionality.

The Future of AI in Esports

The launch of Sami positions G2 Esports at the forefront of AI-driven fan engagement in competitive gaming. By leveraging decentralized GPU infrastructure and blockchain-powered cloud computing, the partnership with Theta Labs signals a broader industry shift toward scalable, cost-efficient AI solutions for esports organizations.

As AI integration becomes a competitive differentiator in esports, solutions like Sami are expected to redefine how teams interact with their global communities in real time.

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