Press Releases

H2 Adds IBIA Betting Integrity Alert Data To Its Global Betting Summary Dataset

Published

6 years ago

May 7, 2020

Reading Time: 2 minutes

As part of our exclusive data partnership with the International Betting Integrity Association (IBIA), H2 is extending its Global Betting Summary Dataset market data coverage to now include the number of suspicious betting alerts reported by IBIA, which is the leading global authority in its field.

The new dataset tracks back historically to 2017 when 266 alerts were logged, to the 183 reported last year. Breakdown coverage is updated quarterly and provided by continent, country and sport. Tennis and football are currently the most targeted sports by match-fixers making up around 80% of all IBIA cases, albeit there have been alerts reported on 15 sports in total during 2017-19.

The IBIA Monitoring & Alert Platform gathers detailed intelligence on suspicious betting patterns identified across IBIA members’ sports betting markets globally. The association’s members include many of the largest operators in the world, with around 50 retail and online sports betting brands feeding data into the association’s unique customer-based alert platform 24/7.

All suspicious activity is reported to sport governing bodies and regulators by IBIA and by the member(s) whose market is concerned. The alert system has resulted in numerous convictions across a range of sports and enhanced the integrity of sporting events worldwide, whilst protecting IBIA members’ businesses and saving substantial amounts of otherwise fraudulently lost income.

IBIA CEO Khalid Ali said “The association is delighted to extend its ongoing collaboration with H2 and to be able to add its suspicious betting alert data to H2’s leading market analysis and intelligence. As membership of the association continues to grow, so does its global market coverage, with IBIA data representing the most accurate picture of the impact of corruption on regulated betting markets. I hope that all H2 subscribers engaged in sports and/or the betting arena will find this data of interest.”

David Henwood, Director at H2, added: “We are committed to providing the best independent data and market commentary there is within the sector. We also want to highlight best practice where we see it particularly when it comes to developing a safe betting environment in both sport and gambling regulation. IBIA is world leading its work and a quality data provider in its own right so showcasing these numbers to our H2 Subscribers is a natural extension of our partnership going forward.”

H2 is the Official Data Partner of the International Betting Integrity Association – more details here https://ibia.bet.

Arizona Department of Gaming

Arizona Sports Betting Hits New Record: $967 Million Wagered in October 2025

Published

3 hours ago

January 7, 2026

Wladimir P.

arizona-sports-betting-hits-new-record:-$967-million-wagered-in-october-2025

The Arizona Department of Gaming (ADG) has released its sports betting report for October 2025, revealing a record-breaking month for the Grand Canyon State. Total wagers reached approximately $967.1 million, marking a significant 22.2% increase year-over-year and a 13.6% jump from September 2025.

This performance solidified Arizona’s position as a top-tier U.S. betting market, ranking 6th nationally in total handle for the month, just behind Pennsylvania.

October 2025 Performance Breakdown

The surge in betting activity was driven almost entirely by mobile operators, which accounted for 99.4% of the total handle.

Total Handle: $967,141,269 (New State Record)
Mobile Wagers: $961.4 Million
Retail Wagers: $5.7 Million
Gross Revenue: $82.0 Million (Before promotional deductions)
Privilege Fees (Taxes): $5.2 Million collected by the state.

Top Operators by Market Share

The “Big Three” continue to dominate the Arizona landscape, with FanDuel and DraftKings locked in a tight battle for the top spot.

Operator	October Handle	Mobile Handle	Adjusted Revenue
FanDuel	$317.1 Million	$317.1 Million	$13.4 Million
DraftKings	$297.8 Million	$293.7 Million	$22.7 Million
BetMGM	$102.9 Million	$102.0 Million	$5.0 Million
Fanatics	$88.2 Million	$88.2 Million	$4.8 Million
bet365	$55.0 Million	$55.0 Million	—

Note: While FanDuel led in total amount wagered (handle), DraftKings reported the highest adjusted revenue for the month at $22.7 million.

Fiscal Year-to-Date (FY26) Summary

Through the first four months of the 2026 fiscal year (July–October), Arizona has generated substantial revenue for state funds:

Total Privilege Fees: $20.7 Million
Event Wagering Fees: $20.2 Million
Fantasy Sports Fees: $462,576

The ADG also noted its continued focus on player protection, recently launching the “Too Young to Bet AZ” initiative to combat underage gambling and revoking Underdog Fantasy’s license due to concerns over its prediction market offerings.

The post Arizona Sports Betting Hits New Record: $967 Million Wagered in October 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Family Feud Lottery

Scientific Games Unveils “GAME SHOW EXPERIENCE”: A Multi-Million Dollar Omnichannel Linked Game

Published

3 hours ago

January 7, 2026

Wladimir P.

Scientific Games Unveils “GAME SHOW EXPERIENCE”: A Multi-Million Dollar Omnichannel Linked Game

Scientific Games, the global leader in lottery games, has officially launched GAME SHOW EXPERIENCE. Announced on January 6, 2026, this new omnichannel “Linked Game” leverages the massive brand equity of three iconic Fremantle television properties to offer players across the United States a chance to win up to $10 million in cash.

This launch follows the company’s proven strategy of combining retail tickets with digital second-chance opportunities to drive incremental sales for state lotteries.

The Brands: TV’s Powerhouse Lineup

The promotion features a “triple-threat” of game show nostalgia and modern popularity, specifically chosen after a 2025 consumer study confirmed their high purchase intent across all demographics:

THE PRICE IS RIGHT: Television’s longest-running game show, celebrated for over five decades of Emmy-winning entertainment.
FAMILY FEUD: Currently the #1 rated syndicated show for adults 25-54, celebrating its 50th anniversary in 2026.
PRESS YOUR LUCK: A high-stakes favorite known for the legendary “Whammy” and strategic gameplay.

The Prize: An Exclusive Hollywood Experience

Lucky winners from participating U.S. lotteries will be awarded a “Linked Game” experiential prize package that takes them to the heart of the entertainment world:

Host City: Los Angeles, California.
Date: Fall 2027.
The Trip: A five-day, four-night “white glove” experience in the entertainment capital.
The Highlight: Winners will attend a live taping of The Price is Right as special guests.
The Event: Following the taping, the lottery winners will take center stage on the iconic set for a private GAME SHOW EXPERIENCE event, where they will compete for a share of up to $10 million.

Omnichannel Strategy and Market Impact

Scientific Games pioneered the “Linked Game” concept in 2007. To date, these programs—including hits like Willy Wonka and Deal or No Deal—have generated more than US$6.6 billion in retail value.

Feature	Details
Game Formats	Instant Scratch, Fast Play, and Digital (iLottery)
Prize Cap	Up to $10 Million
Target Audience	Omnichannel (Retail & Digital players)
Producer	Scientific Games in partnership with Fremantle

“The incredibly broad appeal of these classic TV game show brands makes the GAME SHOW EXPERIENCE a perfect promotion for lottery, bringing to life the surprise, joy, and wins that players love,” said Tina Hoover, VP of Licensing for Scientific Games.

The post Scientific Games Unveils “GAME SHOW EXPERIENCE”: A Multi-Million Dollar Omnichannel Linked Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetHero

BetHero Launch: Tackling Player Acquisition and Churn in 2026

Published

3 hours ago

January 7, 2026

Wladimir P.

bethero-launch:-tackling-player-acquisition-and-churn-in-2026

BetHero has officially announced the public launch of its mobile-first engagement layer, a strategic solution designed to address the iGaming industry’s most pressing twin challenges: skyrocketing acquisition costs and record-high player churn.

Already gaining massive momentum, BetHero has secured commercial agreements with several global operators and has been named a finalist for Mobile Sports Product of the Year at the 2026 International Gaming Awards.

Solving the “Leaky Bucket” Problem

In 2026, the iGaming market is more competitive than ever. Traditional sportsbooks and casinos are struggling with “leaky buckets”—spending heavily to acquire users only to lose them to complex interfaces or a lack of engagement.

BetHero’s platform is engineered to “plug the leaks” by introducing a simplified interaction model specifically for casual users. It integrates into existing tech stacks in just a few days, either as an add-on to a sportsbook or a turnkey entry point for casinos looking to offer sports betting without a full custom build.

“We didn’t want to tell the market that BetHero is different — we wanted to show it,” said Logan MacGillivray, CEO of BetHero. “Operators need immediate solutions… BetHero gives them a new solution to solve those challenges by helping them bring in more players and keeping them active longer.”

Core Features of the BetHero Platform

BetHero acts as a white-labeled engagement layer that matches an operator’s specific brand and regulatory compliance needs.

Mobile-Native UI: Designed for high speed and extreme ease of use, removing the friction typically found in “data-heavy” betting apps.
Social Mechanics: Features designed to drive sharing and community-led engagement, a key trend for the Gen-Z and Millennial demographics in 2026.
Free-to-Play (F2P) Entry: Low-barrier experiences that allow players to build confidence before naturally converting to real-money play.
Turnkey Flexibility: Can be deployed as a stand-alone layer for casinos or integrated into a complex sportsbook ecosystem.

The post BetHero Launch: Tackling Player Acquisition and Churn in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.