Industry News

GrooveGaming scores a goal with Goalbet

Published

6 years ago

March 18, 2020

The Rapidly-growing aggregator GrooveGaming has scored a hattrick by signing a comprehensive content supply deal with Goalbet that involves all of Groovegaming’s portfolio. The deal sees GrooveGaming’s diverse portfolio being added to Goalbet’s stable of brands.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has frequently hit the headlines over the past couple of years as the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire, amongst others.

GrooveGaming’s powerful platform includes over 2500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. This latest signing with Goalbet highlights the attractiveness of GrooveGaming’s portfolio with operators and players alike.

Goalbet is an established Austrian company that provides sportsbetting and casino services. As one of Europe’s preferred sports betting partners with an emphasis on football, Goalbet also operates a number of casino brands including goalbetint.com, goalbet.gr and baysansli, amongst others. At the first Greek Bookmaker Awards 2020 held in Athens, celebrating the best Greek iGaming operators, Goalbet won the Best Customer Service award.

Stefanos Misofis, Director at Goalbet said: “This deal with GrooveGaming greatly enhances our offering and we are very excited about our partnership, their portfolio of content and technology tools are a real hit with our team and will significantly enhance how we engage with the market and with players. We look forward to getting into the Groove!”

Rebecca Sotomora, Head of Sales at GrooveGaming said: “We are thrilled that all our content and technology tools are being deployed by the Goalbet brands. Word is getting out to the market that the GrooveGaming offering is a scaling tool that helps attract business and boost revenue. We like to choose our partners wisely, so this partnership with Goalbet was an obvious choice for us as we continue to expand our business.”

Related Topics:Goalbet GrooveGaming Rebecca Sotomora Head of Sales at GrooveGaming Stefanos Misofis Director at Goalbet

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appointments

Behind The Gloves forms Advisory Board to scale beyond event activations

Published

23 hours ago

April 15, 2026

Wladimir P.

behind-the-gloves-forms-advisory-board-to-scale-beyond-event-activations

Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

LuckyCasino launches in Spain as LCKY Group expands B2C footprint

Published

1 day ago

April 15, 2026

Wladimir P.

luckycasino-launches-in-spain-as-lcky-group-expands-b2c-footprint

LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game studios

Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

Published

2 days ago

April 14, 2026

Wladimir P.

evoplay-rolls-out-season-of-legends-campaign-with-e512,000-spring-prize-pool

Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.