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Tote’s back with new digital offering and guarantee for customers

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The UK Tote Group is delighted to announce the launch of the Tote’s new website – tote.co.uk – which provides customers with a new dedicated digital pool betting experience for horseracing.

Tote.co.uk is available on desktop and mobile and seeks to provide customers with a greatly enhanced experience when placing single and multileg bets with the Tote.

The website will continue to undergo development and improvements with extra features being added. Any new customers signing up to tote.co.uk will receive a £10 risk free bet and feedback on the customer experience is very welcome. This can be done by emailing [email protected].

Alongside this development comes a seismic change in the pool betting offering which means customers can be assured they will be better off betting with the Tote.

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The new ‘Tote Guarantee’ ensures the Tote will always match the industry Starting Price (SP) or pay the pool price if the latter is bigger than the SP on all Win bets placed on tote.co.uk. This means customers will always receive the SP or better when placing successful Win bets with the Tote on tote.co.uk.

Tote Guarantee has also been trialled on racecourses throughout February.

In 2019 the Tote Win beat SP on the winner of 2,887 races in the UK and on winning horses priced over 12/1 the Tote Win paid more than the SP 66% of the time. In the 2019 Randox Health Grand National the Tote offered a bigger price on 39 of the 40 runners, including two-time winner Tiger Roll.

The new website and launch of Tote Guarantee come three months after the UK Tote Group completed its acquisition of the Tote in October 2019 and follows on from the successful return of Tote Ten to Follow in a new digital format.

This is the start of an exciting new era for the Tote and racing fans can expect numerous further developments from the Tote in the coming months. These include bigger placepot pools which will open earlier for feature meetings, including for the upcoming 2020 Cheltenham Festival; a far more data rich betting experience with a new Tote Blog and greater access to live betting information in new graphical format and the development of a new Tote App to be launched in the summer.

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Mark Kemp, UK Tote Group Managing Director, said: “Racing fans and customers are at the heart of everything we are doing at the Tote. We have listened to feedback through our Tote Town Halls and want to ensure betting with the Tote is an exciting, fun and safe experience for all which offers the best possible value. Central to this is the launch of the new website and Tote Guarantee which are major
innovations for the pool betting experience.

“The Tote offers unique multileg bets, including the placepot and jackpot, and we are focused on providing greater transparency about the size of the pools and related data to help customers make informed betting choices. This is just the start of the new era for the Tote. We have numerous new developments to roll out in the coming weeks and months during what promises to be a really exciting time for the Tote.”

Industry Awards

Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025

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The studio continues its momentum with two new nominations

ELA Games, a dynamic game development studio, is proud to announce its double nomination at the upcoming SiGMA Euro-Med Awards 2025 in the “Best Game Studio” and “Best Slot Game Provider” categories.

These nominations for two of the most prestigious categories at the event highlight a milestone year for ELA Games, marked by innovative developments, a growing portfolio, and key partnerships. Central to this recognition are standout titles including Shoot Happens, Juicy Crystal, and Joker Winpot. Each title has showcased the studio’s balance of creativity, visually rich design, and technical excellence.

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Shoot Happens is a prime example of ELA Games’ progression as a game development studio. It’s a high-energy game that breaks from traditional game formats to give players more agency over their gameplay. Players face off against increasingly tougher and valuable opponents to fill up their “Winpot,” which they can then choose when to cash out. Shoot Happens reflects ELA Games’ ambitions to offer new experiences that connect with modern player preferences and provide high-performing content for operators.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nominations, “The team has been in overdrive working on new titles and rethinking the online gaming landscape. Being nominated for two of the biggest categories at the SiGMA Euro-Med Awards 2025 is a testament to the entire team’s efforts to create engaging, visually rich content that’s genuinely fun to play. We look forward to the award ceremony results and continuing to push creative boundaries with new, exciting games!”

Voting is open for the SiGMA Euro-Med Awards 2025.

The post Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.

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WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product

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Global iGaming solutions provider, WA. Technology has earned Gaming Laboratories International (GLI) certification in Brazil for its casino aggregator product as it looks to expand its presence in South America.

Certification for its standalone casino aggregator product allows WA Technology to increase its range of integrated iGaming content supplied to operators in the Brazilian market.

This ever-expanding catalogue of content includes tens of thousands of games, cementing it as a more trusted partner for operators seeking to thrive in this market, with the added assurance that it fully complies with Brazilian regulatory requirements.

Meeting the necessary requirements for the casino product builds on WA Technology’s strong record in the region, where it already has an established presence and certified platform, with an experienced team of professionals based out of an office in Recife. This gives the business a unique understanding of the players in the country and the team to simplify any complexities that may arise for operators.

By making the aggregator a standalone product, the team can provide content to operators who are not already on the WA Technology platform, joining the likes of F12 Bet, which already uses the full turnkey sportsbook, casino and player account management.
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The certification follows on from recent launches such as its Pick’Em player products for stats-led gameplay and Sportsbook Managed Service, to provide operators with more services and opportunities to grow.

Commenting on the certification, Phyllyp Sedicias, WA. Technology’s
Country Director for Brazil said: “This is a significant milestone for the business and signals our intent to expand further into the Brazilian market. I’m proud of the team’s hard work to secure this certificate and allow us to meet the market demands for casino games within this region.
“GLI certification for our casino aggregator product means we can now provide operators with additional opportunities to enhance their content through an experienced team with a proven track record in the region, which we look forward to growing our partnerships even further.”

The post WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product appeared first on Gaming and Gambling Industry in the Americas.

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Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players

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Playzia, a rapidly growing force in the iGaming industry, is thrilled to announce a landmark partnership with Midnite, one of the UK’s fastest-growing operators. This agreement significantly expands Playzia’s presence in the UK’s highly competitive and regulated market while delivering a wave of new, engaging content to Midnite players, headlined by Playzia’s new Love Island games.

As part of this strategic deal, Midnite will offer its UK players access to Playzia’s full portfolio of in-house developed titles, including player-favorites such as Grand Ocean Megaways™, Zeus’s Thunderstrike, Billionaire Buffalo Hold ‘n Win, and Piggy Clusters.

The partnership will also introduce Midnite’s audience to Playzia’s much-anticipated Love Island-branded content, launching this summer to coincide with the 2025 season of the hit ITV Studios reality show. The recently launched flagship title, Love Island – Love in a Spin, is an exclusive online slot created under a three-year licensing agreement with Zoo 55, part of ITV Studios, which will produce a total of 10 Love Island Games.

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Joe Caetano, Head of Commercials at Playzia, commented on the partnership: “Teaming up with Midnite is a significant milestone as we expand our footprint in regulated markets, particularly the UK. Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for our games. We are especially excited to bring our new Love Island titles to their platform just in time for this summer’s series. It is the perfect moment for UK players to step into the villa and experience something truly unique.”

Midnite’s Senior Casino Manager, Chelsea Pinho, said: “We are constantly striving to enhance the Midnite casino experience for our players and this partnership adds to our rich offering of content. We are particularly excited to offer a selection of Love Island games – including Love in a Spin – and I am sure they will be a perfect match for our players. At Midnite, we are passionate about bringing fans closer to the games they love – or in this case a TV show they love.”

This latest agreement further cements Playzia’s reputation as an innovative, top-tier content supplier with a roadmap that spans slots, crash, instant win, table, and probability-based games. With its strong focus on localised, branded content and new gameplay mechanics, Playzia is poised to deliver unforgettable experiences to players in the UK and beyond.

The deal also follows Playzia’s recent industry recognition, with nominations in the Slot Supplier (Under 5 Years) and Software Rising Star categories at the prestigious EGR B2B Awards 2025.

The post Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players appeared first on European Gaming Industry News.

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