Gambling in the USA
NASCAR and Penn National Gaming expand strategic alliance with gaming partnership
NASCAR and Penn Interactive, a subsidiary of Penn National Gaming, Inc., announced a new multi-year partnership that will make Penn National an authorized gaming operator of NASCAR in the United States. The partnership is Penn National’s first with a professional sports league and will center around a brand new, free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $50,000 jackpot every race.
In addition, NASCAR and Penn National have extended their long-standing race title sponsorship for the “Hollywood Casino 400” at Kansas Speedway through 2026, deepening the connection between the two entertainment companies. The partnership furthers Hollywood Casino’s position as the Official Casino Partner of Kansas Speedway and the race title sponsor of the NASCAR Cup SeriesTM race that is scheduled for October 18, 2020.
“We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience,” said Craig Neeb, Executive Vice President, Innovation, NASCAR. “Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalized sports betting across the country.”
“We are very excited to enter this long-term, strategic partnership with NASCAR,” said Jennifer Weissman, Chief Marketing Officer for Penn National. “We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
The free-to-play NASCAR Finish Line mobile game will be available ahead of the DAYTONA 500 across iOS and Android phones and tablets and can be downloaded on the App Store and Google Play store. Players can win the $50,000 jackpot by accurately predicting the race winner and the highest finishers across six different groupings of six drivers.
“I’m excited that we have extended our title race sponsorship agreement with Hollywood Casino at Kansas Speedway and as a company, that we are expanding our relationship with Penn National,” said Kansas Speedway President Patrick Warren. “Hollywood Casino at Kansas Speedway has been able to entertain thousands of their customers, not only from the Kansas City area, but also from around the country during the ‘Hollywood Casino 400’ the last several years. I look forward to continuing to help them entertain and reward their patrons for the next few years.”
Penn National is the nation’s largest regional gaming operator with 41 facilities in 19 states, including the Hollywood Casino at Kansas Speedway that overlooks Turn 2 of the Speedway, which opened in 2012. The partnership with NASCAR reflects the Company’s strategy to continue evolving its business, with a focus on becoming a best-in-class omni-channel provider of retail and online gaming and sports betting entertainment. As part of that strategy, Penn National recently announced an exclusive gaming partnership with Barstool Sports to utilize its brand for all of the Company’s online and retail sports betting and iCasino products, subject to the closing of the transaction, which is expected to occur within the First Quarter.
As an authorized gaming operator of NASCAR, Penn National will take an active role in promoting NASCAR across its properties and on its soon-to-launch sports betting app. Genius Sports, NASCAR’s exclusive provider of NASCAR data to licensed sportsbooks, rolled out several new in-race bet types in 2019 and is set to expand upon that with an additional eight in time for the 2020 NASCAR Cup Series season.
Last year, NASCAR announced a series of partnerships to prepare the industry and its fans for the rapidly growing sports betting landscape in the U.S., including an integrity deal with Sportradar, an exclusive data distribution deal with Genius Sports, and content deals with Action Network and VSiN. Additionally, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.
Source: NASCAR
Bally’s Chicago
Bally’s Chicago Tops Off Permanent Casino, Marking Major Construction Milestone on Path to Spring 2027 Opening
Bally’s Chicago marked a major construction milestone at its permanent casino site at 560 W. Grand Ave. with a topping-off ceremony celebrating the placement of the final structural beam. Once complete, the $1.7 billion development is expected to create approximately 3000 permanent jobs for the local community and is slated to open in spring 2027.
The event brought together Chicago Mayor Brandon Johnson, Alderman Walter Burnett Jr., Bally’s Executive Chairman Soo Kim, union leaders, and members of the Chicago Community Builders Collective (CCBC), alongside trades workers building the project. To date, more than 1000 tradespeople have worked on the project, reflecting Bally’s investment in Chicago labor and the workforce behind one of the city’s largest active developments.
The ceremony concluded with the traditional signing, lifting, and placement of the final beam, marking a key structural milestone and drawing project partners together on site overlooking the Chicago River and skyline. The moment offered one of the clearest visuals yet of Bally’s future presence along Chicago’s riverfront.
“This is a significant milestone for Bally’s Chicago and reflects the incredible effort of the union trades and partners who have made this moment possible. We’re proud of the progress to date and excited to move into the next phase as we deliver a one-of-a-kind destination for the people of Chicago,” said Soo Kim.
The $1.7 billion development is part of a 30-acre redevelopment of the former Chicago Tribune Freedom Center site, which will be transformed into a riverfront destination reconnecting River West and the Near West Side to the Chicago River, improving public access, and activating the river’s edge.
Bally’s is also releasing new renderings showcasing key elements of the project’s interior design and guest experience. Bally’s Chicago has engaged WATG to lead the design of the casino interiors, shaping gaming, entertainment, and social spaces within the larger destination.
The post Bally’s Chicago Tops Off Permanent Casino, Marking Major Construction Milestone on Path to Spring 2027 Opening appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
Plaza Hotel & Casino to host downtown’s largest Cinco de Mayo party – now with DJ Exodus
The Plaza Hotel & Casino will again host downtown Las Vegas’ biggest party to celebrate Cinco de Mayo starting at 4 p.m. on Tuesday, Plaza Hotel & Casino with lights on the outside Description automatically generatedMay 5, in and around its iconic Carousel Bar.
The Plaza’s Cinco de Mayo party is free to attend and will now feature Vegas’ popular DJ Exodus as the party’s entertainment. He will be spinning top radio hits with a mix of Latin music, all under the bright lights of the property’s iconic Main Street dome. DJ Exodus is known as one of the top resident DJs in Las Vegas playing at various venues as well as celebrity events.
The high-energy fiesta will also feature downtown’s largest piñata. Guests will be able to commemorate their fun by taking selfies inside the Plaza’s photo house that will include various festive props.
Fresh churros will be available for purchase from Churros 101 as well as street tacos and Mexican street corn salad (Esquites) from Fresh Mexican Grill.
Carousel Bar will offer holiday drink specials all night long, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12).
Next to Carousel Bar, Pinkbox Doughnuts will feature fun and delicious Cinco de Mayo-themed doughnuts.
For more information visit: plazahotelcasino.com/entertainment/cinco-de-mayo/.
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Gambling in the USA
New Research Shows Stark Reality of Tourism Decline in Las Vegas
A new research has revealed the stark reality behind a notable downturn in tourism to the renowned resort city, Las Vegas, with the number of visitors falling sharply compared to previous years.
The study, conducted by leading casino and sports betting community OLBG, shows that Vegas has seen a drop off of around 264,248 tourists on average per month – a decline of approximately 7.6%. It means over a quarter of a million fewer people are heading to the city each month marking one of the most significant slowdowns outside of pandemic years.
Post-Covid recovery stalling
Despite a steady period after the 2020 lockdown, Las Vegas saw consistent growth up until 2024. Recent OLBG data however shows a clear reversal with average monthly visitors falling from 3.47million to 3.21million. The city is now facing renewed pressure to maintain its global appeal.
The drop in tourism is reflected across key hotel metrics. Average room occupancy has declined to 80.4%, down from 84.4% the previous year – the lowest level in four years.
At the same time, the average daily room rate has fallen by nearly 10%, indicating that hotels are reducing prices to attract visitors. Revenue per available room has also dropped by 13% year-on-year, reaching its lowest level in over nine years outside of the pandemic.
Gaming revenue shows some resilience
Gaming revenue has seen a modest increase of 3.8% year-on-year, reaching a monthly average of $1.11 billion (inflation-adjusted). However, this follows a decline the previous year and remains below earlier peak levels.
While the sector is holding relatively steady, it is not enough to offset the wider decline in tourism and hospitality performance.
The data also reflects broader changes in consumer behaviour. The continued growth of online gambling, combined with more value-driven travel decisions, is reshaping the global gambling landscape.
Shift toward lower-cost destinations
Rising travel costs and changing consumer priorities appear to be driving a shift toward more affordable gambling destinations. Travellers are increasingly seeking locations that offer similar entertainment experiences at a lower overall cost.
Destinations such as Atlantic City and Biloxi in the US, alongside European cities like Prague and Budapest, are gaining traction due to cheaper accommodation, lower travel costs, and competitive casino offerings. International resort destinations, including Sun City in South Africa, are also emerging as cost-effective alternatives.
This growing competition is putting pressure on Las Vegas, particularly among price-sensitive travellers.
An OLBG spokesperson said: “Las Vegas has been the benchmark for global gambling tourism, but latest figures suggest its dominance is being tested. Continued rising costs in terms of travel and accommodation, plus spending in the city, means many players are more selective on destinations.
“Destinations that offer similar casino experiences but at lower prices are becoming more popular – whether that’s still in the US in Atlantic City and Biloxi or across Europe in cities such as Prague and Budapest. Value is becoming the key driver for tourists’ decision-making.
“However, continued growth of online gambling is giving players more flexibility than they’ve ever had. In some cases, this reduces the need to travel altogether whilst others choose short, cost-effective trips with digital play.
“Sin City isn’t going anywhere, though. It remains a world class destination but it’s operating in a much more competitive global market compared to previous years.”
The post New Research Shows Stark Reality of Tourism Decline in Las Vegas appeared first on Americas iGaming & Sports Betting News.
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