Press Releases

The Chase is on for Betcom

Published

5 years ago

January 10, 2020

Betcom, part of the highly successful Gauselmann Group of UK facing gaming brands will be showing two Cat C products at EAG both of which are licensed from the creators of popular television quiz shows Deal Or No Deal and The Chase.

Utilising popular licensed themes to create a strong gaming proposition is a valuable tactic as Simon McCarthy, Managing Director of Betcom, outlined: “Typically a great licence will be a theme or brand that gives the game a recognisable and familiar walk up factor’ he said. “As well as being familiar and popular it helps if the programme is linked to winning a monetary prize which is the case with both Deal Or No Deal and The Chase. The licence must also represent a good ‘fit’ with the entertainment theme and as a result enhance the player experience.

“However, at at the end of the day it’s the players’ acceptance of the theme as well as the core game elements which will determine whether a product is successful or not. The market can be certain that Betcom product comes from a solid base line with our player profiles performing model after model.”

Being part of the Gauselmann Group, Betcom is able to draw on the insight and experience of its sister companies in this case having access to those licenses which have already been successful within the digital arena and which therefore can be profitably incorporated into Betcom’s bricks and mortar portfolio. “Of course it’s a massive help being part of a broader very successful Group and one which clearly benefits our customers,” stated McCarthy.

European Gaming Congress 2024 (Warsaw, Poland)

“The current range including our pipeline for 2020 covers four different profiles. We look to offer a mix and match of profiles in order to deliver full operator flexibility when injecting new models.”

As well as Deal Or No Deal, which was one of the best selling models of 2019 a success which helped Betcom to grow its market share, year-on-year, the company will also be showing The Chase – Head to Head, which represents a new profile as a strategic initiative to help grow the player base.

Latest News

REEVO Partners with Playnetic to Diversify and Enrich Gaming Portfolio

Published

39 minutes ago

April 2, 2025

George Miller

reevo-partners-with-playnetic-to-diversify-and-enrich-gaming-portfolio

Reading Time: 2 minutes

REEVO has partnered with Playnetic, the global B2B iGaming content provider celebrated for its immersive gaming entertainment and exceptional service. This strategic alliance will see Playnetic’s captivating portfolio integrated into REEVO’s extensive platform, bringing an even greater variety of cutting-edge games to REEVO’s esteemed partners.

With this new partnership, REEVO continues to solidify its position as one of the industry’s most dynamic aggregators, consistently delivering premium gaming content that keeps players engaged and operators ahead of the competition. By incorporating Playnetic’s exciting titles, including fan favorites like Sweets & Hits, Osiris Fortune, and Thor’s Wild Power, REEVO enhances its offering, ensuring partners have access to the most innovative and high-performing games on the market.

Daniel Cuc, Head of Account Management at REEVO, said: “At REEVO, we are relentless in our pursuit of excellence. Our mission is to provide our partners with the best gaming experiences by continuously expanding our game library with top-tier content. Playnetic’s reputation for immersive and high-quality games makes them an exceptional addition to our platform. We are thrilled to collaborate with Playnetic and are confident that their state-of-the-art titles will resonate with our clients and their audiences worldwide.”

This collaboration not only expands REEVO’s portfolio but also reinforces its commitment to driving growth for its partners by offering unparalleled variety and quality. As REEVO continues to release two in-house games every month alongside premium third-party content, the addition of Playnetic’s titles ensures partners have a competitive edge with an ever-expanding range of world-class games.

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, commented: “Partnering with a forward-thinking aggregator like REEVO is a significant step for Playnetic as we continue to expand our global reach. Their commitment to excellence aligns perfectly with our vision of delivering immersive gaming entertainment. We are excited to bring our games to REEVO’s extensive network of operators and look forward to a successful collaboration that benefits both companies and, most importantly, the players.”

The post REEVO Partners with Playnetic to Diversify and Enrich Gaming Portfolio appeared first on European Gaming Industry News.

Gaming Laboratories International

GLI® Names Sangeeta Reddy as Vice President, Innovation

Published

39 minutes ago

April 2, 2025

GamingAmericas.com

gli-names-sangeeta-reddy-as-vice-president,-innovation

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.

“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.

Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.

She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.

The post GLI® Names Sangeeta Reddy as Vice President, Innovation appeared first on Gaming and Gambling Industry in the Americas.

Conferences

Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Published

39 minutes ago

April 2, 2025

GamingAmericas.com

rubens-barrichello-to-open-sigma-americas-2025-with-a-keynote-speech

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.

This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech appeared first on Gaming and Gambling Industry in the Americas.