Press Releases
Altenar Strikes Sports Betting Deal With Lottoland

Altenar has struck a new deal to provide a fully managed sports betting platform for leading lottery betting site Lottoland.
It will be the first sportsbook for Lottoland, which launched the platform in select markets in 2019, and plans to expand globally throughout 2020.
Lottoland customers will now be able to access lottery betting, gaming and sports all in one place.
The sportsbook provider confirmed that the integration process is already complete and it is now live.
“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola on the deal, “The whole team is very proud that the product is now live.”
Mazzola added that Lottoland had chosen Altenar for its “flexible approach and customisation of the softwareâ, which has been tailor-made to fit the needs of the online lotto provider.
âThe deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottolandâs global expansion strategyâ, said Altenar Chief Executive Officer Stanislav Silin, when asked to provide his comments on the new partnership. âWe are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottolandâ
The feature-rich sports betting platform from Altenar includes extensive in-play betting, flexible configuration options and a modern adaptive player-centric user experience.
Nigel Birrell, CEO of Lottoland, said: âWe are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
âHaving Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site.â
Africa
SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025

Reading Time: 2 minutes
SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.
The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technologyâs role in prevention and intervention. A SOFTSWISS representative will join the panel discussion âInnovation, Technology, and Responsible Gamblingâ, which explores emerging risks and mitigation strategies in digital environments.
âIndustry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,â said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.
âSouth Africa is a priority market for SOFTSWISS, and we are proud to support this summitâs mission to advance safer play through collaboration and technology,â said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. âWe continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.â
Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve â including attempts to use AI-generated deepfakes during verification â SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.
Blueprint Gaming
Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership

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Blueprint Gaming has bolstered its presence across Europe after securing a new partnership with Veikkaus, the Finnish state lottery.
Veikkausâ player base across Finland now benefits from Blueprintâs entire portfolio, featuring branded titles Rick and Morty: Strike Back, The Flintstones
and ted
Afterparty, as well as its iconic King Kong and Fishinâ Frenzy franchises.
Comprising over 1,200 top iGaming professionals, with responsible gaming firmly at its core, Veikkaus operates all gambling content offered throughout Finland, covering lottery, casino and sports betting.
The state-owned organisation has now elevated its diverse gambling portfolio through a library of feature-rich games known for their vibrant visuals, proven retention-focused mechanics and immersive gameplay.
Blueprint Gamingâs latest agreement underlines its ambitions of continuing to expand its global footprint across the industryâs most progressive markets, bringing its ever-expanding content to a new wave of players.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: âWe are thrilled to join forces with Veikkaus, one of Europeâs most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.
âFinland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.â
The post Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership appeared first on European Gaming Industry News.
ELA Games
ELA Games Casts Its Latest Spell with Witchesâ Book

Reading Time: 2 minutes
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witchesâ Book
Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
The Power of the Book
In the Witchesâ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witchâs most mythical spells.
Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witchesâ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.
A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5Ă3 reel format, making each spin a potion of excitement.
ELA Gamesâ Magical Touch
Witchesâ Book is an enchanting embodiment of ELA Gamesâ philosophy regarding creative innovation and a focus on engaging gaming experiences. The gamesâ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.
Marharyta Yerina, ELA Gamesâ Managing Director, commented on the release, âWith Witchesâ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witchesâ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.â
Discover Enchanting Riches Now
Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.
Finish your incantation and cast a powerful, lucrative spell today.
The post ELA Games Casts Its Latest Spell with Witchesâ Book appeared first on European Gaming Industry News.
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