Online casino and iGaming developer MadMen is marking its 10th anniversary this year, reflecting a decade of technology work for operators in regulated and emerging markets.

Founded in 2016, MadMen said it began in B2C before moving to a B2B model. The company now provides front-end and back-end development for iGaming operators, spanning brand launches, platform integrations, market expansions, and bespoke product work.

MadMen said it works with established operators, challenger brands, and land-based casinos moving online, and highlighted supplier relationships including its Official Gold Partner status with EveryMatrix (2022) and a partnership with Omega Systems (2024).

Since its first major B2B project in 2021, the company said it has delivered more than 35 custom solutions for operators worldwide and launched its first US sweepstakes project in 2025.

Commenting on the milestone, Michel Groenendijk, co-founder of MadMen, said: “We’ve been fortunate to spend the last decade working in an industry that has changed significantly in a relatively short space of time.

“Since we started, we’ve seen major regulatory developments across multiple markets, the growth of cryptocurrency, the emergence of sweepstakes models, and, more recently, the rapid rise of artificial intelligence. At the same time, operators have become increasingly focused on specific audiences and territories.

“Launching and growing an iGaming business today involves far more than developing a website. Payment integrations, compliance requirements, supplier relationships, and platform infrastructure all need to work together seamlessly, and our role is to help operators navigate that complexity. It’s a common misconception that once you have a fully functioning product, success is guaranteed, but in reality, the tech side is only one part of the equation. A deep understanding of the industry, proper relationships with suppliers, and years of experience are all essential for achieving success, which is why clients choose to work with a business like ours.

“Looking ahead, we see significant opportunities in areas such as AI-driven development, testing, and player engagement. Our focus will remain on helping operators adapt to new technologies and market requirements while bringing ambitious projects to market practically and sustainably.

“By embedding AI into our delivery and product development processes, we can significantly reduce the time required to deliver solutions for both new and existing clients, allowing us to take on more projects of a larger size, as well as spend more time allowing our expert team to experiment with new features.

“It’s worth noting that whilst AI has its place within the company, there’s still plenty that it’s not able to automate. This is where our experience shines, managing different pipelines across different teams to keep everything aligned and integrated into the final product.

“We’re grateful to our team and clients who have been part of our journey over the last ten years.”

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3 Oaks Gaming has expanded its slots catalogue with the launch of Joker Glitz x1000, a new 6×5 title built around multiplier mechanics.

The game centres on Magic Star Symbols, which can land naturally or be distributed by the “Lady Joker” character to award multipliers up to x1000. 3 Oaks Gaming said multiplier values combine when more than one appears on the same spin, while Mystery Multipliers can land at any moment and reveal their value after the spin concludes.

In Free Spins, multipliers collected on winning spins feed into a progressive multiplier that increases throughout the round, according to the supplier. Joker Glitz x1000 also includes a Bonus Shop with Mega Free Spins starting at x25, plus two additional Free Spins options.

Players can access four Spin Boosters via an extra bet, including Epic Multi Hunt, which 3 Oaks Gaming said “guarantees a minimum multiplier of x150 on every extra-bet spin.”

Federico Miele, Acting Head of Account Management at 3 Oaks Gaming, said: “At 3 Oaks Gaming, we’re always looking to evolve proven mechanics in ways that feel fresh and engaging, and Joker Glitz x1000 is a great example of that approach.

“By combining classic slot appeal with modern multiplier-driven gameplay, we’ve created a title that complements our existing portfolio while delivering the high standard of casino entertainment players increasingly seek.”

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