Axom rebrands from Ibex.ai and secures $2.4m backing from Capricorn Group

Funding is earmarked to advance Axom’s predictive AI decisioning platform for iGaming and sports betting, and expand beyond gaming via Axom Engage.

Axom, formerly Ibex.ai, has secured a $2.4m funding commitment from existing investor the Capricorn Group to support the next stage of its growth.

The company positions itself as a predictive intelligence provider for iGaming and sports betting operators, focused on AI-driven decisioning to maximise player value. Axom said the technology was originally developed within the Capricorn Group to optimise the lifetime value of its gaming investments, and later became the foundation of Axom’s predictive intelligence platform.

Axom said its decisioning platform integrates with operators’ existing CRM, marketing automation and operational systems, with the aim of enabling more relevant customer experiences without replacing existing technology stacks.

The company said the new investment will accelerate development towards a “fully autonomous” offering and expand technical expertise across Axom Gaming, its iGaming and sports betting division, and Axom Engage, which applies the same capabilities beyond gaming.

“We have built Axom around a simple but powerful idea: every customer engagement decision should be tied to a commercial outcome,” said Danny Rippon, CEO of Axom.

Robert Gottlieb, CEO of Capricorn, added: “We are delighted to continue supporting Axom as it moves into its next stage of growth. The business has demonstrated that its predictive intelligence technology can deliver clear measurable commercial outcomes, and we believe there is a significant opportunity to scale that capability across iGaming, sportsbook, and in other sectors.

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