BC.GAME has launched its Football Cup 2026 campaign, advertising more than $2 million in total rewards across sportsbook promotions, betting events and tournament activities.

The operator said the campaign will run throughout the Football Cup season, spanning early “warm-up” activity, tournament leaderboard events, sportsbook promotions and post-tournament reward events. Rewards listed include a Ferrari 296 GTB, WC2026 final ticket packages (including flights and hotel), Apple product bundles, 999.9 gold bars, BTC rewards, cash prizes, free bets, free spins and lottery tickets.

Initial promotions already live on BC.GAME Sportsbook include “Kick Off Leaderboard”, built around eSoccer (Virtual Sports) and ranking participants by total wagering volume. BC.GAME said the leaderboard carries a $20,000 cash prize pool, paid across the top 100 participants.

A “Welcome Pack” for new users requires registration, a first deposit of at least $10, and a Football Cup sports bet to unlock a first-bet insurance mechanic, according to the company. BC.GAME also flagged upcoming activity including a “Football Cup Tournament Leaderboard” with a $500,000 prize pool, streak rewards with up to 650 free bets, daily odds boosts and bet builder bonuses.

BC.GAME CEO Kar Kheng Giam (KK) said:

“The World Cup is one of the biggest moments in global sport, and we want to make this season more interactive for our users. This campaign brings together major prizes, football rewards and ongoing sportsbook activities throughout the tournament.”

BC.GAME said the campaign is independently organised and “is not affiliated with, endorsed by, sponsored by, or in any way officially connected with FIFA, the FIFA Football Cup 2026, or any associated entities.”

The post BC.GAME rolls out Football Cup 2026 campaign with $2m-plus rewards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.