Meridianbet Goes Live with Fast Track

Meridianbet, the international sports betting and gaming operator and subsidiary of Golden Matrix Group, has selected Fast Track as its customer engagement platform, with rollout to follow across its operations in Europe, Africa and South America.

Founded in 2001 and headquartered in Malta, Meridianbet operates an omni-channel business across retail, desktop online and mobile, licensed and operating in 18 jurisdictions across Europe, Africa and South America. The agreement is the next step in Meridianbet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.

For iGaming operators, the practical change is significant. Building a CRM strategy has historically required a user to run the analysis, navigate the platform, configure triggers, segment players, draft communications and set up logic for multi-channel engagement. Agentic workflows let a user describe the goal in plain language and have the platform deliver the work end to end. What once required hours of manual interaction and team coordination now happens in a single conversation.

“We needed a platform built for the realities of our business – multiple jurisdictions, multiple channels, and the regulatory frameworks that come with each market. Fast Track understands that operating environment in a way very few others do, and the platform gives us the foundation to operate consistently across all of it. We are excited about what this partnership will let us build for our players,” said Boris Čorni, Director of Tech at Meridianbet.

Fast Track will give Meridianbet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.

“Running an operation across 18 regulated jurisdictions is genuinely hard, and Meridianbet has built that at a scale very few in our industry can match. That is exactly the kind of environment Fast Track was built for, and we are looking forward to the work ahead together,” said Simon Lidzén, Co-Founder and CEO of Fast Track.

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