Baltics
Kanggiten: From B2C Insight to B2B Performance in iGaming
As TechXperience Stage Sponsor of HIPTHER Baltics: Riga 2026, Kanggiten brings its performance-focused platform and operational expertise to the heart of the event’s technology discussions. We spoke with Ivan Korkin, Head of Account Management at Kanggiten, about translating B2C experience into scalable B2B solutions and driving measurable growth in today’s iGaming landscape.
How would you position Kanggiten today, and what core value does your platform deliver to partners?
– Kanggiten today is a modular iGaming platform built specifically for teams that operate on the B2C side. The core idea behind the product is simple: we take over 10 years of real operational experience and translate it into technology that helps partners turn traffic into measurable revenue.
From a technical perspective, the platform combines all key elements: casino and sportsbook engines, aggregation, payments, analytics, CRM, and affiliate management – within a single ecosystem. This allows operators to manage the entire lifecycle without fragmentation.
Another important aspect is adaptability. The platform is designed to support multi-geo operations, including local payment methods, currencies, and compliance requirements, which is critical for performance in different markets.
In terms of collaboration, we provide flexible models – from white label setups for fast market entry within a few weeks, to more customized turnkey solutions depending on the scale and maturity of the project.
What are your next steps for scaling the business and strengthening Kanggiten’s market position?
– Our current focus is split between product evolution and business expansion.
On the product side, we are actively developing new capabilities, including predictive tools that will help marketing teams make more informed decisions based on data patterns inside the platform.
At the same time, we are scaling commercially. We’re onboarding new clients, launching additional brands, and expanding into new markets. 2026 is already showing strong momentum, especially as our visibility in the market has increased and inbound demand continues to grow.
So in practical terms, our priorities are clear: expand geographically, grow the number of active brands on the platform, and continue investing in product development.
How has your experience with end users shaped your B2B approach, and how is this reflected in your product and results? Could you share an example?
– Our B2C background fundamentally defines how we approach product development. We don’t build features based on assumptions – everything is tested and validated through real user behavior.
There are several areas where this is especially visible.
First is retention. Today, sustainable growth is driven more by retention than by acquisition. That’s why we focus heavily on onboarding flows, CRM logic, bonus structures, and reactivation strategies. Retention is not a standalone tool – it’s a system built on continuous testing and data analysis.
Second is segmentation. Personalization only works when it’s built on meaningful segmentation. We test different traffic groups, analyze behavioral patterns, and create tailored scenarios for each segment. This directly impacts monetization efficiency.
Third is the use of AI. At this stage, AI is no longer experimental – it’s embedded into operations. We apply it in fraud prevention, KYC, content generation, and support automation to improve both efficiency and decision-making.
And finally, distribution channels. We work across a wide range of touchpoints, which allows operators to engage users in different environments and adapt quickly when market conditions change.
If we look at a practical example, GEO-specific behavior plays a critical role. In Turkey, even small UI details like how percentage values are displayed can influence conversion.
In LATAM, on the other hand, fraud patterns are more prominent, so we implement additional AI-driven verification layers. These insights are transferable once validated in one market, they can be applied in others with similar characteristics.
What challenges do operators and affiliates most often face after working with other platforms, where do they typically lose revenue or users, and how do you address these issues?
– In most cases, the issues are not unique – they repeat across different operators and platforms.
One of the main gaps is conversion management. Many platforms generate traffic but lack the tools to properly analyze and optimize the funnel. Without clear visibility into user behavior, improving conversion becomes difficult.
Another area is engagement. Gamification is often either too basic or requires additional development. In practice, it should be a core part of the platform, not an add-on, because it directly impacts retention and revenue.
Scalability is also a frequent issue. Platforms may perform well at a smaller scale but struggle under higher load. Without real operational experience, these limitations often appear too late. Our approach combines stable infrastructure with continuous adaptation, allowing us to maintain performance under growth.
Retention is another critical point. It doesn’t happen automatically – it needs to be engineered through segmentation, personalized communication, and ongoing experimentation. This is where our B2C experience plays a key role.
If we break it down further, operators typically lose performance in four areas:
conversion inefficiencies, lack of GEO adaptation, technical limitations, and slow time-to-market.
We address these by building the platform as a flexible system that evolves continuously rather than a static product.
What factors have the greatest impact on growth and conversion today, and how do you see these evolving in 2026–2027?
– One of the main drivers will be hyper-personalization. Platforms will increasingly adapt in real time to individual user behavior, shaping unique experiences for each session.
At the same time, market expansion will continue to fuel growth. New regions and emerging markets will open additional opportunities for operators, along with new approaches to acquisition and engagement.
Another major shift will come from automation. Operational processes will become increasingly automated, reducing manual workload and improving efficiency.
This will be driven not only by AI in general, but by more advanced, agent-based systems that can handle tasks such as content generation, customer interaction, and fraud detection with minimal human involvement.
Overall, the direction is clear: more data-driven decision-making, more automation, and more adaptive user experiences.
The post Kanggiten: From B2C Insight to B2B Performance in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Digitain has been recognised as Best Sportsbook Provider at the HIPTHER Baltic & Nordics Gaming Awards 2026, showcasing its continued commitment to delivering high-performance sportsbook technology for operators across regulated markets.
The HIPTHER Baltic & Nordics Gaming Awards celebrate the operators, suppliers, technology innovators and industry leaders shaping the gaming ecosystem across the Baltic and Nordic regions. Receiving this award reflects Digitain’s ongoing investment in product innovation, trading excellence and technology designed to support long-term operator success.
Digitain’s sportsbook combines proprietary trading, advanced risk management, flexible localisation and scalable infrastructure, enabling operators to deliver competitive betting experiences across diverse markets.
This recognition is shared with the operators who trust Digitain to power their businesses and with the teams across a company whose expertise continues to drive innovation across every product and market.
As Digitain continues to expand its global presence, their mission remains unchanged: empowering ambitious operators with technology built for performance, partnership, and sustainable growth.
The post Digitain Named Best Sportsbook Provider at HIPTHER Baltic & Nordics Gaming Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Comtrade Gaming, a leading iGaming platform provider delivering enterprise‑level technology for operators worldwide, announced a strategic partnership with 7bet to support the operator’s continued growth across Northern and Eastern Europe.
Under the agreement, 7bet will deploy Comtrade Gaming’s advanced iGaming platform to launch operations in Latvia and Estonia, as well as enter the newly regulated Finnish market upon its opening.
The partnership marks a significant milestone for both companies, combining 7bet’s strong regional presence with Comtrade Gaming’s proven platform capabilities, designed to deliver flexibility, compliance and high-performance player experiences.
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, said: “We are delighted to partner with 7bet at such an exciting stage of their growth journey. This agreement reflects the strength and scalability of our iGaming platform, particularly in regulated and soon-to-regulate markets such as Finland. Supporting 7bet’s expansion across Latvia, Estonia, and Finland, highlights our ability to deliver seamless multi-market solutions for established operators who want to expand. We look forward to a long and successful collaboration.”
Justinas Sliazas, CEO of 7bet, said: “Partnering with Comtrade Gaming is a key step in our strategy to expand and strengthen our presence across regulated European markets. Their technology provides the flexibility and reliability we need to scale efficiently while maintaining a high-quality player experience. We are particularly excited about the opportunities in Finland and confident that this partnership positions us strongly for future growth.”
The collaboration underscores Comtrade Gaming’s continued momentum in regulated markets and reinforces its position as a trusted partner for ambitious operators seeking scalable, compliant and future-ready iGaming solutions.
The post Comtrade Gaming Announces Strategic Partnership with 7bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Baltics
HIPTHER Baltics 2026 Concludes Landmark Three-City Series, Bringing Together 430 Industry Leaders
HIPTHER proudly concludes the inaugural edition of its expanded HIPTHER Baltics 2026 conference series, successfully bringing together a total of 430 participants across three dedicated events in Vilnius, Riga, and Tallinn.
Building on the legacy of the MARE BALTICUM Gaming & TECH Summit and introducing a new, country-focused format, HIPTHER Baltics 2026 delivered three high-impact conferences designed around the most pressing regulatory, technological, and business developments shaping the Baltic and Nordic regions. The series focused on creating meaningful dialogue between regulators, operators, fintech leaders, technology innovators, legal experts, investors, and compliance professionals.
The 2026 edition featured:
- HIPTHER Baltics: Vilnius – iGaming Regulation & Fintech Integration
- HIPTHER Baltics: Riga – Cross-Border Compliance & Player Protection
- HIPTHER Baltics & Nordics: Tallinn – Digital Governance & Startup Innovation
Vilnius: Exploring Lithuania’s Regulatory Transformation
The series launched on 21 April in Vilnius, where discussions focused on Lithuania’s evolving regulatory landscape and the increasing convergence of fintech, payments, blockchain, and iGaming.
Industry leaders examined topics including MiCA implementation, AML requirements, digital assets, banking transformation, tokenisation, AI adoption in financial services, next-generation payments, and the growing role of compliance in sustainable business growth. The event marked the beginning of a new chapter for Baltic-focused industry conversations and set the tone for the months ahead.
Riga: Regulation, Risk and Growth in a Changing Market
On 11 May, HIPTHER Baltics arrived in Riga, bringing together experts from gaming, fintech, legal, compliance, and technology sectors for a day dedicated to practical business realities.
Key conversations addressed responsible gaming, player protection, AML implementation, fraud prevention, AI in supervision and taxation, payments innovation, cross-border licensing, data protection, affiliate marketing, and the transition from traditional SEO to AI-powered discoverability. The Riga edition highlighted how businesses can remain compliant while continuing to innovate and grow in increasingly regulated environments.
Tallinn: Digital Governance Meets Innovation
The series concluded on 2 June in Tallinn, one of Europe’s most digitally advanced capitals.
The event explored the intersection of digital governance, startup ecosystems, digital identity, compliance, investment, fintech innovation, and iGaming. Discussions ranged from eIDAS 2.0 and trusted digital onboarding to sustainable player acquisition, operational partnerships, AI-powered business growth, and the future of digital societies.
Tallinn also hosted the HIPTHER Baltic & Nordics Gaming Awards 2026, celebrating excellence across operators, suppliers, technology providers, and industry leaders from the Baltic and Nordic regions.
Beyond Conferences: Building a Regional Community
Throughout all three events, participants benefited from curated networking opportunities and practical learning sessions through the HIPTHER Academy, HIPTHER’s educational platform focused on delivering hands-on skills, professional development, and industry certifications.
The combination of boutique-format events, high-level content, and meaningful networking once again demonstrated why the Baltics continue to attract increasing attention as a hub for innovation, regulation, and cross-border collaboration.
Looking Ahead – HIPTHER Baltics 2027
Reflecting on the success of the series, Zoltan Tündik, Co-Founder and Head of Business at HIPTHER, commented: “We are incredibly proud of what we achieved across the Baltics in 2026, but this is only the beginning. The success of the three-city series has provided us with valuable insights, feedback, and inspiration that we are already incorporating into the planning of HIPTHER Baltics 2027. The Baltics have a unique energy when it comes to business events, innovation, and networking, and we are excited to continue growing alongside this vibrant community. Our commitment remains the same: delivering meaningful conversations, practical learning opportunities, and exceptional networking experiences that bring together the region’s most influential stakeholders.”
After the successful completion of HIPTHER Baltics 2026 and the overwhelmingly positive feedback received from participants, the #hipthers team is already working on an exciting and enhanced next edition.
With the HIPTHER Warsaw Summit set to take place on 27–28 October 2026 and an ambitious roadmap for 2027–2030 already taking shape, HIPTHER continues its mission of connecting industries, markets, and ideas through premium learning, meaningful networking, and cross-border collaboration across Europe.
About HIPTHER
HIPTHER is a media hub and events organizer serving the Gaming and Technology industries, including Fintech, Blockchain, Crypto, AI, Cybersecurity, Compliance, and Digital Innovation. Through its conferences, media platforms, awards programs, and community initiatives, HIPTHER connects decision-makers, innovators, regulators, and business leaders across Europe and beyond.
The post HIPTHER Baltics 2026 Concludes Landmark Three-City Series, Bringing Together 430 Industry Leaders appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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