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Betano Teams Up with World Champions Argentina in New Sponsorship Deal

Published

2 hours ago

April 29, 2026

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Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026

Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.

The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.

Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.

The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.

Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.

The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.

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PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026

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POKERSTARS CONFIRMS PLAYER-FAVOURITE STOP AND ADDS NEW VENUE TO 2026 LIVE POKER SCHEDULE

BETANO

Betano signs sponsorship deal with Argentina national football team

Published

2 hours ago

April 29, 2026

Wladimir P.

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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

More relevant data as follows:

Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.

The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

EPT

PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026

Published

2 hours ago

April 29, 2026

Wladimir P.

pokerstars-adds-pokerstars-open-aix-en-provence-and-confirms-ept-prague-for-2026

New France stop runs Nov 2-8; EPT Prague returns to the Hilton Prague on Dec 2-13, both counting toward the PokerStars Live League.

PokerStars has added two stops to its 2026 live poker calendar: EPT Prague returns on Dec 2-13 at the Hilton Prague, and a new PokerStars Open event will debut in Aix-en-Provence, France, on Nov 2-8. The operator announced the dates on April 22, 2026.

Both events will award points in the PokerStars Live League, PokerStars’ annual leaderboard system across High, Medium, and Low tiers. PokerStars said more than €150,000 in PokerStars LIVE credit will be paid out to the top three finishers in each tier at year-end, plus a live freeroll with a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.

EPT Prague is set to run as an 11-day festival, with PokerStars flagging the High Roller and EPT Main Event among the headline tournaments. PokerStars cited last year’s Prague Main Event at more than 1,200 entries for a prize pool of more than €5.9 million, with Matan Krakow winning for more than €770,000.

The new PokerStars Open Aix-en-Provence stop will run in partnership with Texapoker at Pasino GRAND Partouche Aix-en-Provence. It becomes the latest confirmed date in PokerStars’ 2026 live lineup, which also includes EPT Monte Carlo (April 30 – May 10), PokerStars Open Namur (May 27 – June 7), PokerStars Open Malaga (June 22-28), and EPT Barcelona (August 16-29).

“We’re delighted to bring players two more incredible live events and welcome the return of EPT Prague,” said Cédric Billot, Associate Director, Live Events. ”Each stop offers a unique experience and world-class competition and strengthens an already exciting 2026 schedule. We look forward to welcoming everyone for another standout year of live poker.”

More relevant data as follows:

PokerStars Live; https://www.pokerstarslive.com/ Official schedule and event information source referenced in the announcement.
PokerStars blog; https://www.pokerstars.com/poker/learn/news/ PokerStars’ news hub cited for additional details on live events and updates.
European Poker Tour (EPT) – PokerStars Live; https://www.pokerstarslive.com/ept Background and official overview of the EPT brand and tour stops mentioned in the release

The post PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

POKERSTARS CONFIRMS PLAYER-FAVOURITE STOP AND ADDS NEW VENUE TO 2026 LIVE POKER SCHEDULE

Published

2 hours ago

April 29, 2026

GamingAmericas.com

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New addition strengthens player pathways from grassroots to elite competition

PokerStars has added two major stops to its 2026 live poker calendar as it continues to build a more connected European circuit delivering a wide range of buy-ins and opportunities, from entry-level events through to flagship European Poker Tour (EPT) tournaments.

The latest additions include:

The return of EPT Prague: Dec 2-13
A new PokerStars Open in Aix-en-Provence, France: Nov 2-8

Together, these dates illustrate the PokerStars Live approach of giving players clear progression from low buy-ins to multi-million Euro prizepools across a single, connected PokerStars Live season.

2026 POKERSTARS LIVE LEAGUE

Both the EPT Prague and PokerStars Open Aix-en-Provence events will contribute points towards the PokerStars Live League, where players earn points – and bragging rights – throughout the year with the chance to win thousands in PokerStars LIVE buy-ins.

Players competing in European PokerStars Live events accumulate points across three different leaderboard tiers: High, Medium, and Low. At the end of the year, more than €150,000 in PokerStars LIVE credit will be awarded across the top three finishers of each leaderboard. There’s also a special live freeroll featuring a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.

All EPT and PokerStars Opens are eligible for points in the leaderboards, with the next opportunity to pick up valuable points at PokerStars EPT Monte Carlo (April 30 – May 10).

EPT RETURNS TO PRAGUE: DEC 2-13

One of the most iconic stops on the PokerStars EPT calendar is confirmed to return. EPT Prague is booked in at the Hilton Prague from December 2-13. Last year’s festival attracted players from all over the world, with more than 1,200 entries in the Main Event generating a prize pool of more than €5.9 million. The EPT Prague Main Event title was won by 44-year-old former journalist Matan Krakow from Israel for more than €770,000.

Thousands of players are anticipated to descend once again on Prague this winter for the 11-day festival. Headline events from the schedule include the buy-in High Roller and the EPT Main Event, alongside a full slate of side events and formats.

POKERSTARS OPEN AIX-EN-PROVENCE HEADS TO SOUTHERN FRANCE: NOV 2-8

The PokerStars Open Tour continues its expansion with a stop in Aix-en-Provence in partnership with Texapoker, running from November 2 – 8 at the Pasino GRAND Partouche Aix-en-Provence set in the heart of Southern France, just north of Marseilles. Known for its strong regional appeal and international reach, the PokerStars Open festival will deliver a full week of poker action featuring a packed schedule of tournaments, combining accessible buy-ins with high quality production and an enhanced player experience.

CONFIRMED 2026 POKERSTARS LIVE EVENTS CALENDAR

Live events also confirmed for 2026 include:

EPT Monte Carlo, April 30 – May 10: High stakes action and prestige on the sparkling shores of the Mediterranean Sea, bringing world-class competition to the crown jewel of the EPT tour.
PokerStars Open Namur, May 27 – June 7: Belgium’s biggest poker festival turns Namur Casino into a poker summer hotspot for all of Europe to enjoy.
PokerStars Open Malaga, June 22-28: Taking place at the Gran Madrid | Casino Torrequebrada, Malaga, the festival is set to deliver everything players loved last year including a packed schedule and an unbeatable mix of poker, parties, and poolside vibes.
EPT Barcelona, August 16-29: EPT Barcelona shuffles up an action-packed schedule with incredible prize pools in August 2026. Thousands of players are anticipated to descend once again on Casino Barcelona from August 16-29 for 14 days of competition and a vibrant festival atmosphere.

For more details head to the PokerStars Live website or visit the PokerStars blog.

The post POKERSTARS CONFIRMS PLAYER-FAVOURITE STOP AND ADDS NEW VENUE TO 2026 LIVE POKER SCHEDULE appeared first on Americas iGaming & Sports Betting News.