Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

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155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.

Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.

Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game library, alongside Ducks.io and Snow Run.

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White Hat Studios has launched Super Mode, a new promotional tool, with Fanatics Casino in the US iGaming market. The company said the feature is being integrated with Fanatics Casino across all four states where the operator currently runs iGaming.

Super Mode is a configurable random-prize mechanic that can be activated on eligible White Hat Studios games. According to White Hat Studios, prizes can include free spins and cash payouts, with the operator controlling promotional parameters such as scheduling, duration, and participating titles.

White Hat Studios positions the launch as the first phase of its upcoming Amplify Suite, an “all-in-one operational ecosystem” intended to bring together its game families, jackpot content, bespoke products, and gamification solutions in a single framework.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Debuting Super Mode with Fanatics Casino is a landmark moment for White Hat Studios, and an important step in bringing our all-in-one solution, Amplify Suite, to operators across regulated US iGaming markets.

“Fanatics Casino is an ideal launch partner. It is a leading brand in multiple states with a clear focus on engagement, and the addition of Super Mode to its gamification portfolio provides the operator with a powerful new way to create standout moments for players.”

Kieron Shaw, Sr. Manager Casino Content at Fanatics Casino, added: “Super Mode allows us to add a new layer of excitement to White Hat Studios’ already popular titles. With customisable graphics and full control over promotions and player segmentation, it will enable us to deliver more engaging campaigns that prioritise the user experience.”

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