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Reflex Gaming Releases “Piggies Prize Party”

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Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, has released its latest video slot “Piggies Prize Party”.

Powered by Yggdrasil, this vibrant video slot reimagines the arcade hit into a highly engaging digital experience designed to drive repeat play with broad player appeal.

Bursting with character and colour, Piggies Prize Party centres around a cheerful piggy bank party theme, combining low-to-medium volatility with frequent wins and smooth, accessible gameplay. Built on a familiar 5×3 reel layout with 25 paylines, the game delivers constant activity on the reels, while layering in a series of feature-driven moments that keep players firmly engaged from spin to spin.

At the heart of the game are four distinct Piggy Bank features, each linked to coloured coins that build anticipation in the base game before unlocking their full potential. Red Coins feed into Red Free Spins, where collected spins accumulate before being awarded in a burst of action. Green coins trigger Elimination Free Spins, stripping symbols from the reels to improve win potential and reshape gameplay. Blue coins power Prize Pot Free Spins, introducing increasing pots that enhance reward opportunities while maintaining a clear and familiar flow.

Adding another dimension, Yellow coins build towards the Wheel feature, where collected Piggies are transformed into a fortune wheel spin offering a mix of multipliers, Free Spins combinations or both. Designed to create standout moments, the Wheel cannot be triggered alongside Free Spins, ensuring each feature lands with its own distinct impact.

For players looking to accelerate the action, Bonus Buy options provide direct access to the Fortune Wheel, with Standard, Mystery and Super Free Spins configurations available depending on player preference and jurisdiction. Meanwhile, Golden Bet can be activated to increase the stake by 50%, boosting the chances of triggering one or more features while keeping all wins aligned to the base game paytable.

Mat Ingram, CPO at Reflex Gaming, said: “Piggies Prize Party has already proven itself as a standout performer on the land-based side, so we’re excited to bring it online.

“The different piggy bank mechanics give the game real variety, while the Wheel adds those big, memorable moments. It’s fun, it’s engaging and it’s built to keep players coming back.”

The launch of Piggies Prize Party further strengthens Reflex Gaming’s omni-channel strategy, delivering consistent, high-performing experiences across both land-based and online environments through its continued partnership with Yggdrasil.

The post Reflex Gaming Releases “Piggies Prize Party” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alistair Johnston CCO at Push Gaming

Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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