Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.

G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.

Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.

“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”

“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”

Financial terms and the partnership duration were not disclosed.

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G2 Esports has partnered with Theta Labs to launch “Sami,” a next-generation AI agent designed to enhance fan engagement across multiple competitive esports titles.

The AI-powered assistant will provide G2’s global fanbase with instant access to match schedules, player stats, team rosters, tournament standings, and real-time competitive updates. Sami supports major titles including League of Legends, Counter-Strike 2, VALORANT, Tom Clancy’s Rainbow Six Siege, and Call of Duty.

Accessible via the official G2 website and Discord starting February 17, Sami is built to deliver accurate, always-on responses to fan queries in natural language. From tournament updates to player performance metrics and G2-specific trivia, the AI agent reflects the organization’s unique brand voice and competitive culture.

AI-Powered Fan Engagement at Scale

Sami is trained and deployed using Theta EdgeCloud’s hybrid cloud-edge infrastructure, which integrates over 30,000 distributed edge nodes with cloud services from Google Cloud and Amazon Web Services. The system delivers approximately 80 PetaFLOPS of GPU compute power, enabling real-time processing and analysis at significantly reduced costs compared to traditional centralized cloud platforms.

The AI infrastructure dynamically assigns workloads to high-performance GPUs, including NVIDIA A100 and H100 cloud GPUs, as well as RTX 3090 and 4090 desktop GPUs, optimizing performance and cost efficiency. This decentralized architecture allows G2 to scale fan engagement globally while maintaining low latency and high reliability.

Strengthening Esports AI Innovation

Theta Labs has rapidly expanded its presence in the esports industry, powering AI-driven fan experiences for organizations such as Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics.

According to Mitch Liu, CEO of Theta Labs, esports fans increasingly demand instant access to team data and competitive updates. AI agents like Sami enable organizations to provide 24/7 automated engagement while maintaining a unique community personality.

Sabrina Ratih, COO of G2 Esports, emphasized that Sami is more than a standard chatbot. Built to reflect G2’s playful and competitive tone, the AI assistant combines advanced machine learning with brand-driven communication to deliver both entertainment and functionality.

The Future of AI in Esports

The launch of Sami positions G2 Esports at the forefront of AI-driven fan engagement in competitive gaming. By leveraging decentralized GPU infrastructure and blockchain-powered cloud computing, the partnership with Theta Labs signals a broader industry shift toward scalable, cost-efficient AI solutions for esports organizations.

As AI integration becomes a competitive differentiator in esports, solutions like Sami are expected to redefine how teams interact with their global communities in real time.

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GG.BET has announced the launch of a dedicated €20,000 betting tournament to coincide with Intel Extreme Masters (IEM) Krakow 2026, one of the most anticipated Counter-Strike 2 events of the year. Running from January 22 to February 9, the promotion rewards GG.BET customers for placing winning bets on CS2 matches, with the top 100 participants sharing the total prize pool.

Betting meets competition during IEM Krakow

IEM Krakow 2026 will take place from January 28 to February 8, marking a historic moment for the Intel Extreme Masters series. For the first time, the iconic IEM playoffs will move away from Katowice and be hosted in Krakow, adding an extra layer of excitement to an already legendary esports tournament.

As the world’s best CS2 teams battle on the main stage, GG.BET is offering fans an opportunity to compete off the server through its Legendary Krakow Tournament, designed to reward consistency and smart betting throughout the event.

How the GG.BET tournament works

Participation in the tournament is simple and open to eligible customers:

1. Log in or register at GG.BET (21+ only).
2. Navigate to the Competition section, select “Legendary Krakow Tournament”, and click Join.

All winning bets placed on IEM Krakow 2026 and other CS2 tournaments at odds of 1.50 or higher count toward the leaderboard. Each successful bet earns points equal to the stake amount — for example, a €100 winning bet earns 100 points.

€20,000 prize pool and leaderboard rewards

The tournament features a €20,000 total prize pool, distributed among the top 100 players on the leaderboard. The highest-ranked participants can earn cash prizes of up to €2,000, making every winning wager an opportunity to climb the standings.

The more points accumulated during the tournament period, the greater the chance of securing a top-100 finish and a share of the prize money.

Multiple betting options, including Bet Builder

GG.BET customers can earn points using a wide range of betting formats, including:

• Single bets
• Accumulators
• System bets

Players can also take advantage of Bet Builder, which allows the creation of custom bets by combining multiple markets from a single CS2 match. Available options include map winner, individual player kills, total rounds played, and other popular CS2 markets, often with boosted combined odds.

A timely promotion for CS2 esports fans

With IEM Krakow 2026 set to redefine the Intel Extreme Masters legacy and showcase elite Counter-Strike 2 competition, GG.BET’s €20,000 tournament offers fans an additional way to engage with the action. By combining esports knowledge with strategic betting, participants can turn every winning pick into leaderboard points and real cash rewards.

Further details about the tournament and participation rules are available directly on the GG.BET platform.

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