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PrizePicks Becomes Official Daily Fantasy Partner of NBA

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The National Basketball Association (NBA) and PrizePicks, a leading sports entertainment operator in North America, announced a multi-year partnership, making PrizePicks an official Daily Fantasy Sports Partner of the NBA. The partnership will expand fan engagement through innovative experiences and content.

Through the league partnership, PrizePicks will integrate NBA intellectual property across its daily fantasy and free-to-play products and marketing initiatives. This includes the use of NBA League, collective NBA Team, and NBA Event marks across approved digital platforms, including the PrizePicks app and website. The partnership was facilitated by KLUTCH Sports Group’s Brand Consulting and Sports and Brand Insights divisions.

“This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports. Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game,” said Mike Ybarra, CEO of PrizePicks.

“PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan. We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game,” said Eric Rimsky, Head of Domestic Fantasy at NBA.

The agreement also enables PrizePicks to execute promotional campaigns and participate in co-marketing efforts across NBA digital and media platforms. Additionally, the National Basketball Players Association (NBPA) will grant PrizePicks the ability to use images of multiple NBA players across its marketing, content, and promotional initiatives.

As PrizePicks continues to expand its national footprint, the company remains committed to maintaining the highest standards of compliance, integrity, and Responsible Gaming. In 2025, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling, becoming the first and only fantasy sports operator to receive this certification.

The post PrizePicks Becomes Official Daily Fantasy Partner of NBA appeared first on Americas iGaming & Sports Betting News.

Atlas World Sports

Atlas World Sports Launches its New DFS Product, AtlasDFS

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Atlas World Sports, the sports betting platform that aggregates odds and data from more than 20 sportsbooks into a single app, has launched AtlasDFS, its new daily fantasy sports product.

Atlas World Sports has built its reputation as the Expedia of sports betting — a single app where users can compare odds, bonus offers, and bet types across regulated sportsbooks such as DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock Bet. AtlasDFS adds a full daily fantasy experience to that ecosystem, giving users one place to research, compare, and compete.

AtlasDFS is live now with the NBA and will expand to the PGA Tour and NHL in Q2, MLB in July, and the NFL this fall. The site uses a Pick’em format in which users select More or Less on stat projections for two to six players per entry. The platform grew out of a strategic acquisition in October 2024 and has since been rebuilt and integrated into the broader Atlas ecosystem alongside live scores, stats, expert analysis, and predictive AI.

“Our goal is to build a next-generation fantasy sports experience that blends everything fans love about daily fantasy with the real-time power of sports betting insights,” said Kevin Koeppel, Director of Product at Atlas World Sports.

Koeppel, who previously founded the DFS product No House Advantage, which later transitioned to Betr, was brought on to head Atlas World Sports’ expanding fantasy division.

“Adding AtlasDFS completes the picture for our users. Whether you’re shopping for the best line, tracking live stats, or building a daily fantasy lineup, you can do all of it with Atlas. That’s what we’ve been working toward,” said Robert Kraft, CEO and Co-Founder of Atlas World Sports.

AtlasDFS is accessible through the Atlas World Sports app and at AtlasDFS.com.

The post Atlas World Sports Launches its New DFS Product, AtlasDFS appeared first on Americas iGaming & Sports Betting News.

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Compliance Updates

Dabble Continues to Expand U.S. Footprint with Launch in Arizona

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Dabble announced that its platform has officially entered and is now live in the state of Arizona. This further expands Dabble’s regulated U.S. market presence and makes its Daily Fantasy Sports (DFS) offering available to users in one of the country’s most active gaming jurisdictions.

With over 3.4 million Dabblers and $300M+ paid out, Dabble’s community-driven DFS gaming experience shows no signs of slowing down. The app has seen almost 9 million installs and over 102 million entries placed. The social aspect of the app is evident, with 13.6 million messages sent across the Dabble community, where 78% of players follow at least one other player and 42% of all picks are made by players copying or tailing other players’ picks.

The Arizona launch represents a strategic milestone for Dabble as it continues to grow its footprint across legalized gaming markets in the US. Users in Arizona can now access Dabble’s platform in compliance with applicable state regulations.

Dabble continues its impressive growth in the U.S. market, and the launch aligns with the company’s broader expansion strategy as it targets regulated markets and builds long-term scale across the U.S. gaming landscape. Arizona marks the 30th U.S. state in which Dabble is available.

“Arizona is exactly the kind of market built for Dabble – passionate sports fans, high engagement, and a community that loves to play together. This launch reflects our continued commitment to expanding the Dabble community responsibly while delivering an engaging product experience,” said Tom Rundle, CEO at Dabble.

The post Dabble Continues to Expand U.S. Footprint with Launch in Arizona appeared first on Americas iGaming & Sports Betting News.

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Adam Wexler

Allwyn Completes Acquisition of Majority Stake in PrizePicks

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Allwyn International AG, the lottery-led gaming entertainment company, and PrizePicks, the leading daily fantasy sports operator in North America, announced the completion of Allwyn’s previously disclosed agreement to acquire a 62.3% stake in PrizePicks. The closing consideration for the stake is $1533 million, subject to customary post-closing adjustments and excluding performance-based earnouts. PrizePicks had no outstanding loans or borrowings at closing.

PrizePicks brings highly complementary capabilities in fast-growing, opportunity-rich markets. Crucially, the business shares Allwyn’s conviction in both the power of technology and the importance of commitments to responsible play and community impact. PrizePicks is a strong addition to Allwyn’s expanding portfolio in casual entertainment, in line with its vision to become the world’s leading global gaming entertainment company.

Since the initial transaction announcement on 22 September 2025, PrizePicks has continued to execute its growth strategy successfully. This includes the launch of its regulated prediction markets offering in November, extending PrizePicks’ footprint to nearly every U.S. state. As a sports entertainment operator registered as a Futures Commission Merchant by the National Futures Association, PrizePicks is well positioned to scale responsibly.

Within the PrizePicks app, two new offerings have been added: Team Picks, which allows customers to make predictions on team-based outcomes rather than individual player performance, and is currently live in 30 states and the District of Columbia (D.C.); and, Culture Picks, which lets customers predict outcomes on trending cultural and entertainment events, and is currently live in 48 states and D.C. PrizePicks has also partnered with both Kalshi and Polymarket, reinforcing its growth potential in the emerging prediction markets space. This innovation expands PrizePicks’ customer experience, creating new engagement opportunities within the gaming entertainment space. With Allwyn’s global reach and operational expertise, PrizePicks is well positioned to sustain growth and deepen user engagement.

PrizePicks continues to build on its strong momentum through a growing customer base, disciplined execution, and a differentiated product offering. Its scalable technology platform and unique approach to engagement make PrizePicks a highly attractive long-term partner for Allwyn. Together, the companies will leverage their combined strengths to accelerate product innovation. The partnership establishes a strong foundation for long term growth while preserving the culture, leadership continuity, and agility that have defined PrizePicks’ success.

Robert Chvatal, Chief Executive Officer of Allwyn, said: “We are excited to support and participate in the next phase of PrizePicks’ growth. This investment advances Allwyn’s strategy to build a diversified global entertainment platform and significantly strengthens our presence in the United States. I look forward to working closely with Mike and the talented PrizePicks team to deliver even more compelling experiences for fans around the world.”

Mike Ybarra, Chief Executive Officer of PrizePicks, said: “Today marks a defining moment for PrizePicks. Allwyn’s global scale, operational expertise, and long-term approach make them an ideal partner as we continue to grow and evolve. Together, we will build on our strong momentum and deliver innovative products that deepen engagement with our growing community of players.”

Adam Wexler, Founder and PrizePicks Board Member, said: “From the beginning, we built PrizePicks by putting our community first and focusing on delivering an industry-leading member experience. As we looked ahead to the next phase of PrizePicks’ growth, it became clear that Allwyn shares our customer-first philosophy and our vision for the future of entertainment. I could not be more excited to collaborate with the Allwyn leadership team as PrizePicks continues to innovate in the world of sports and culture predictions.”

The post Allwyn Completes Acquisition of Majority Stake in PrizePicks appeared first on Americas iGaming & Sports Betting News.

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