14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.

Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.

Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.

The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.

“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”

Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.

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National Lottery operator, Allwyn, has partnered with UK-based rapid delivery platform Scoot to bring The National Lottery right to players’ doorsteps. The collaboration will allow customers located near participating Scoot retailers to add Scratchcards to their baskets and receive them as part of a rapid home delivery, making it easier than ever to enjoy their favourite Scratchcard games without leaving home.

This latest initiative is part of Allwyn’s ongoing ambition to make National Lottery games more accessible while supporting retail partners with new revenue opportunities. Through this integration, customers across the UK will be able to order Scratchcards, alongside everyday purchases for delivery in as little as 30 minutes.

The partnership also provides Scoot retailers with an opportunity to generate additional revenue through rapid delivery, enhancing their overall customer proposition. Retailers will be supported with clear guidance on how to sign up and operate the service, including safe delivery processes for age-restricted products.

Participating stores will also be required to complete relevant training modules through the National Lottery Retailer Training Centre to ensure compliance with responsible play standards.

Alison Acquaye-Acford, Retail Revenue & Customer Director at Allwyn, said: “Shopping habits are changing fast, and convenience is now a key consideration for our players. Our collaboration with Scoot is a real win for players who can now have their favourite scratchcard games delivered right to their door.

“Retailers are a cornerstone of The National Lottery, and by partnering with Scoot we are unlocking additional revenue streams for Scoot retailers. Ultimately, this helps us reach more people and continue raising millions every week for National Lottery-funded projects.”

Damian Sanderson, Booker’s Head of Home Delivery, said: “We’re delighted to be partnering with Allwyn to bring National Lottery Scratchcards to the Scoot platform. This is a significant step forward for Scoot and for our retailers, giving customers even more convenience while helping independent stores unlock additional sales opportunities through rapid delivery.

“At Booker, we’re focused on helping retailers evolve alongside changing shopper habits, and this partnership reflects the growing demand for fast, flexible access to everyday essentials and services. We’re proud to be working with Allwyn on such an exciting launch and look forward to seeing the partnership grow.”

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Allwyn is marking 30 years of National Lottery Scratchcards with a limited-edition “Scratch-Coin” giveaway at 10 selected UK retail partners. The coins will be available from Saturday, 23 May, on a first-come, first-served basis while stocks last.

The operator said each of the 10 “gold standard” retailers will receive 500 coins to hand out with any National Lottery Scratchcard purchase, including the new “£300,000 Birthday” Scratchcard. Allwyn said the card is priced at £2 and offers an overall 1 in 3.33 chance of winning, with a top prize of £300,000.

The Scratch-Coin was created in collaboration with artist and illustrator Hattie Stewart. The 10 participating retailers are: Go Local – 380 Dumbarton Road, Glasgow; Costcutter – 96–98 Bristol Street, Birmingham; Houghton & Wyton Community Shop – The Green, Houghton; New Southgate Food Centre – 137–141 High Road, London; Victoria Wine & Spiritz – 213–215 Scraptoft Lane, Leicester; Your Store – 11 Burwash Road, Brighton & Hove; Nisa Sevenways – 218 Derbyshire Lane West, Manchester; S And M Stores – 141 Southbank Road, Coventry; NASDA Stores – 9 The Street, Rayne, Braintree; and Jules Convenience (Premier) – 83-85 Haybridge Road, Telford.

Karl Southworth, Head of Field Sales at Allwyn, said: “As we celebrate 30 years of National Lottery Scratchcards, we wanted to create a fun, engaging moment that not only rewards our standout retail partners but also helps generate excitement and drive footfall. These ‘Scratch-coins’ are a brilliant way to recognise a small group of our ‘gold standard’ retailers, who consistently go above and beyond in bringing The National Lottery to life in their local communities.

“That being said, we’re incredibly proud of our entire retail network — every one of our 43,500 partners plays a vital role in helping raise £33m for National Lottery-funded projects every week.” Stewart added: “Scratching is such a satisfying ritual. It’s about anticipation, excitement and that little moment of hope. I love that even now, people get creative with it when they don’t have a coin to hand, using keys, cards, rings, even their fingernails, but nothing quite beats doing it properly. I wanted the coin to feel fun, celebratory and full of personality.”

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