InsightPlay.ai has appointed Diego Van Meerbeke as Commercial Director as the company accelerates its expansion across Latin America and key regulated markets.

InsightPlay.ai is an AI engagement platform helping companies manage real-time customer interaction at scale, with strong traction in iGaming.

Van Meerbeke joins from Better Collective, where he led commercial efforts across Spanish-speaking LATAM, working closely with operators and driving revenue growth in a highly competitive affiliate ecosystem. He previously held roles at The Walt Disney Company and ESPN, building a strong background in media sales and partnerships.

His appointment comes as InsightPlay moves from early traction to commercial scale following its recent seed round and deployment of AI-driven engagement solutions across multiple markets.

“Diego understands how this industry actually works, from both the media and operator side,” said Javier Troncoso, CEO of InsightPlay.ai. “We’re building the layer that manages real-time interaction between brands and their customers.”

InsightPlay’s platform enables operators to engage users across voice, messaging and digital channels, handling thousands of interactions daily and driving measurable impact in reactivation, onboarding and retention .

While the company’s initial growth has been driven by iGaming, the same infrastructure is already being explored across other industries where real-time customer interaction directly impacts revenue.

“Most of the industry is still focused on acquisition,” said Diego Van Meerbeke. “The real opportunity is what happens after that.”

Van Meerbeke will lead commercial strategy, operator partnerships and enterprise deals as the company expands across LATAM, North America, Europe and Asia.