With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.

Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.

The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.

Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.

During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.

“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.

The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.

BetConstruct AI, the global iGaming platform provider, delivering 140,000+ pre-match events and 90,000+ live matches per month, 45,000+ casino games from 350+ premium providers, will be exhibiting at Stand N150 during SiGMA South America 2026, taking place from April 7-9 at São Paulo, Brazil. South America is one of the fastest-moving markets in iGaming. Stand N150 is where operators in this region come to make the decisive choices that define their next phase of growth.

Six Solution Areas. One Platform.

Visitors to Stand N150 will receive live demonstrations and commercial briefings across the full BetConstruct AI ecosystem.

Acquisition, Entertainment & Content:

Sportsbook (140,000+ events, 12,000+ esports live events monthly), Casino (350+ providers, Unified Aggregation API), Affigates affiliate ecosystem (7,000+ vetted affiliates, AI-based scoring), and a portfolio of six front-end solutions from rapid-launch to crypto-native.

Payments, Licensing & Certifications:

500+ payment gateway integrations and a fully managed licensing service — covering market research, due diligence, lab certification, and post-licensing compliance — give operators a confident, compliant route into any South American jurisdiction.

Retention & CRM:

CRM AI predicts churn up to 14 days in advance, identifies potential VIPs before they self-identify, and automates omnichannel journeys across 300+ dynamic behavioural filters. The Game Recommendation System delivers a personalised Top 10 game list to every player using Matrix Factorisation — driving GGR uplift for non-VIPs. Loya provides complete retail loyalty infrastructure, including the industry’s first anonymous betting loyalty platform.

Risk Management:

Umbrella AI unifies Sportsbook risk, Casino risk, AML, and Responsible Gambling in one intelligent system. Negative NGR Prediction forecasts loss-making players two months ahead. Fraudulent Game Style Detection classifies behaviour across seven profiles — Arbitrage, Late Betting, Bonus Hunter, and more — replacing manual review with instant AI classification, identifying threats up to 12 days sooner.

Services:

Expert services across the full operator lifecycle: Licensing & Certification, Digital Marketing & SEO, Managed CRM, Promotional Design, Dedicated Trading, DDoS Protection, Sportsbook and Casino Risk Management, and Poker Operations.

BetConstruct AI Poker:

A modern B2B network designed for flexible market entry via Turnkey, White Label, or API integration. Operators can accelerate scale by leveraging Global, Local, or Hybrid network models, instantly tapping into robust liquidity featuring 30,000+ monthly active players, 2,000+ peak-time users, and €500,000+ in guaranteed monthly prize pools. Powered by a crypto-enabled, Web3-ready architecture across all devices, the platform combines built-in security, continuous anti-fraud monitoring, and engaging promotions to maximise retention and operational control.

Powerfull and Bet on League: Two additions that make the best sportsbook for The World Cup

The 2026 World Cup is the highest-concentration betting opportunity of the next four years. For South American operators, it is also uniquely personal. BetConstruct AI has built a two-product campaign to ensure its partners capture the maximum share of that opportunity. Both products activate at zero cost.

Powerfull  —  Pre-Tournament

A challenge-based engagement campaign running 8–10 weeks before kick-off. Players complete weekly turnover milestones (€100 Sports / €1,000 Casino) to earn wheel spins, winning Free Bets.

All Free Bets accumulate pre-tournament and deploy at peak — engineering a built-in betting surge across all matches. Every prize is fully funded by BetConstruct AI.

Three effects, simultaneously: cross-vertical activation, deferred promotional liability, and dormant player reactivation. At €0 cost to the operator.

Bet on League  —  In-Tournament

A dedicated World Cup hub deployed via iFrame into NWM, SpringBuilder X, and BetChain AI front ends — zero UI rebuild, zero development cycles, zero platform risk during peak operation.

Full tournament navigation: Standings, Bracket, Calendar, Teams. An integrated polling module converts lightweight match votes into immediate odds reveals — a single-touch funnel from participation to bet placement. Betting Mate AI is included at no extra cost, delivering ‘Bets for You’, ‘Express for You’, and Smart Express Builder.

Setup fee and competition fee: both waived for the World Cup activation.

Make the Decisive Choice

The South American iGaming market is moving fast. The operators who define it will be those who choose the right platform, the right intelligence, and the right partners — now.

Beyond the exhibition floor, the experience continues on the evening of April 7 at the Tetto Lounge, São Paulo. We are hosting an exclusive Harmony ChoiceMe event, providing a refined setting for industry leaders to connect and discuss the future of the regional market

Visit Stand N150 to meet the BetConstruct AI team and see the platform live.