Gamanza Engage partners with QTech Games to bring CRM and gamification tools to emerging markets

Gamanza Engage has formed a strategic partnership with QTech Games, the leading game aggregator for emerging markets, enabling operators to access Gamanza’s advanced CRM, gamification, and engagement tools through a referral agreement.

As part of QTech Games’ Value Added Services, operator partners can now leverage Gamanza Engage’s real-time CRM, loyalty programs, and gamification toolkit, along with free-to-play mini-games designed to enhance player interaction and retention. The gamification stack integrates seamlessly with QTech Games’ analytics and AI-driven systems, including its machine-learning powered game lobby, QTech Play.

Operators benefit from real-time dashboards and data-driven tools, allowing them to analyze player behaviour, optimize engagement strategies, and deliver hyper-personalized experiences. By combining modern data science techniques with gamification, operators can better manage player protection, product strategy, promotion campaigns, and lifetime value predictions, including VIP player forecasting.

Andrés Blanco, Managing Director at Gamanza Engage, said:
“QTech Games has built one of the most powerful distribution platforms in emerging markets. This partnership gives operators a natural path to implement sophisticated engagement strategies. Through QTech’s network, operators can deploy Gamanza Engage’s CRM and gamification tools to create player journeys that are more interactive, personalized, and effective at building long-term loyalty.”

Philip Doftvik, CEO of QTech Games, added:
*”Gamanza Engage’s customizable loyalty and gamification system is a perfect complement to our platform, offering extensive tools for deep segmentation and automated campaign management. Operators can access CRM and gamification either as standalone modules or as an all-in-one solution to enhance player retention.

Customization and personalization are the future of iGaming, and Gamanza Engage helps QTech deliver on this vision by consistently engaging players through game mechanics and tailored journeys. This strategic alliance gives our operator partners across emerging markets a competitive advantage, turning engagement into actionable intelligence and intelligence into results.”

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