Codere
Yggdrasil inks partnership with Codere to expand in Italy
Yggdrasil has enhanced its footprint in the Italian regulated market through a partnership with Codere Italia, representing a major advancement for both organizations.
Customers of Codere Italia can now enjoy an extensive selection of Yggdrasil’s top-performing games, enhancing their casino portfolio with superior content that has consistently appealed to players worldwide and in Italy. Among the games currently offered are Easter Island, Golden Fish Tank, and Arthur’s Fortune.
In addition to its famous in-house content, Yggdrasil will also launch games developed through its YGG Masters program.
The partnership arises as Codere aims to grow in its initial European market beyond its home territory of Spain, with Yggdrasil chosen as a crucial content ally to aid its online casino growth in Italy.
Yggdrasil’s partnership with Microgame has enabled market expansion by allowing it to quickly work with its operator partners within the Italian regulated market.
Italy continues to be a key online gaming jurisdiction in Europe, and the chance to partner with a major operator like Codere reinforces Yggdrasil’s bold global expansion plan.
Giovanni Foderá, Client Success Manager for the Italian market at Yggdrasil, said: “Partnering with Codere marks an important step for Yggdrasil in Italy, and thanks to the integration of our games via Microgame, we believe this will be a great match for all.”
Roberto Russo, Online Gaming Operation Director at Codere Italia, said: “Italy represents our first European market outside Spain, so choosing the right content partners for this debut is critical.
“Yggdrasil’s reputation for high-quality, engaging games made them a natural fit, and we are proud to launch our Italian expansion with their portfolio.”
The post Yggdrasil inks partnership with Codere to expand in Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviatrix
Aviatrix to launch in Mexico with Codere
Aviatrix has penned a deal with leading operator Codere, which will see the award-winning crash game go live in Mexico.
Codere is one of the biggest names in Latin American gaming, and its players in Mexico will now be able to enjoy Aviatrix for the first time.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Codere is a true leader in Latin America, and we’re excited to bring Aviatrix to their players in Mexico. Huge credit goes to our dedicated LatAm team, who worked tirelessly to make this deal happen. Their local knowledge and hands-on support are a big part of why we continue to grow so quickly across the region.”
Sarit Adania, Head of Casino Product at Codere, said: “Our priority is always delivering top-quality entertainment to our players, and Aviatrix is a game that’s proven to engage audiences all over the world. We’re delighted to be bringing it to our customers in Mexico, and we’re confident it will quickly become a favourite.”
Aviatrix is a next-generation crash game that continues to evolve through regular feature updates and new engagement tools.
The post Aviatrix to launch in Mexico with Codere appeared first on Gaming and Gambling Industry in the Americas.
Bernardo Chena
Codere Enters into Partnership with Club Atlético Lanús
Operator Codere has entered into a new partnership with football team Club Atlético Lanús, which plays in Argentina’s top divisions Primera División and Liga Nacional de Básquet.
Under the deal, the operator’s Codere-Bingo Lanús brand will feature on the back of players’ jerseys, underneath their squad numbers, until the end of 2023.
The agreement builds on Codere’s long history with Club Atlético Lanús, with the operator having served as the team’s official sponsor between 1999 and 2016.
“We are very happy to have resumed this historic link; from Codere, we are convinced that this alliance will be fruitful for both parties, and that we have made a winning bet by joining our paths,” Codere LatAm (excluding Mexico) regional manager Bernardo Chena said.
Club Atlético Lanús president Luis María Chebel said: “It is a great joy to have Codere again as a sponsor of Lanús and we are confident that it will be the beginning of a new successful stage for both institutions.”
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Argentina
ZITRO AND CODERE BRING MORE THAN 6,000 MACHINES TO LATIN AMERICA
Zitro and Codere continue to strengthen their commercial relationship throughout Latin America and confirm it with the incredible amount of 6,000 machines installed in Argentina, Colombia, Panama, Uruguay and of course Mexico.
This important sum includes the spectacular GLARE cabinet line, which shines with its own light thanks to its striking design and state-of-the-art graphics, as well as the new gaming experience with the MEGASHARE prize, in which if a MEGA is won by a player, it is shared among all MEGASHARE participants.
“This growth of its gaming halls in Latin America represents for Codere one of our largest commercial agreements, with which we are very pleased, but also with the great responsibility to continue bringing people the best gaming experiences through Zitro¨ products, said Juan Jose Rivas, Product Manager of LatAm.
Given the success of Zitro products in Latin America, Johnny Ortiz, Founder of Zitro, said “Installing more than 6,000 machines with Codere in Latin America, represents an achievement, but also reaffirms our commitment to continue bringing the greatest entertainment and the best gaming experience not only to Latin America, but around the world”.
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