Latest News

Better Collective Announces Rollout of Prediction Market-focused Content and Products

Published

4 months ago

March 20, 2026

better-collective-announces-rollout-of-prediction-market-focused-content-and-products

Better Collective has announced the strategic rollout of prediction market-focused content and products targeting the rapidly growing U.S. user base. The initiative represents an important step in Better Collective’s ambition to position itself at the forefront of a new and fast-emerging entertainment category.

Prediction markets are gaining rapid traction in the US, and Better Collective is strategically positioned to leverage its products, audience reach and leading media brands to attract and engage users in this growing vertical.

To capture this opportunity, Better Collective is launching dedicated prediction market editorial hubs across key brands. The company will also significantly scale its production of articles, expert analysis and probability-driven insights covering prediction markets across sports, politics, culture, and entertainment.

In addition, Better Collective will introduce social-first video formats and educational content designed to help audiences understand and navigate prediction markets. The initiative follows the company’s proven model of building engaged user communities across its global House of Brands through high-quality content, data tools, and expert analysis.

Jesper Søgaard, Co-founder and Co-CEO of Better Collective, said: “Prediction markets increase our total addressable market significantly in the U.S. and represent a natural extension of how people engage with information, probabilities and future events. At Better Collective, we have spent more than two decades building platforms that help users understand outcomes, make informed decisions and engage with sports and other cultural moments. With our audience reach, data capabilities and strong media brands, we are uniquely positioned to connect, inform, and entertain millions of users within this emerging category.”

Better Collective’s expansion into prediction markets is supported by strong signals from the company’s existing audience, where interest in event-based probability content has increased significantly in recent months. This audience represents a highly attractive segment for prediction market operators seeking to acquire informed and high-intent users.

Better Collective has already launched dedicated prediction market content and products and will continue to roll out new features and innovations, including:

• Dedicated content hubs covering a wide range of trending markets across sports, politics, entertainment, finance and culture, with Action Network serving as the core destination for prediction market content and media.

• Editorial and educational content designed to help users better understand and navigate prediction markets, including news coverage, deeper analysis of trading patterns and market developments and a Responsible Trading Guide.

• Development of a dedicated site built to rank across prediction market keywords, drive incremental traffic and establish a scalable foundation for long-term commercial opportunities.

• Web and app integrations such as direct links to pre-built event contracts with attribution similar to Better Collective’s AI betting solution, Playbook.

• Real-time social and community products such as Prediction Market alerts on X.

Better Collective has already established strategic partnerships with leading prediction market operators, focusing on brand awareness, education and customer acquisition in this emerging entertainment category.

The post Better Collective Announces Rollout of Prediction Market-focused Content and Products appeared first on Americas iGaming & Sports Betting News.

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Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

Published

1 hour ago

July 22, 2026

Wladimir P.

gamblers-connect-names-gali-hartuv-as-seventh-2026-contributors-program-voice

The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

2 hours ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

Published

2 hours ago

July 22, 2026

GamingAmericas.com

st8-continues-partnership-with-tonybet-with-an-expansion-into-alberta

Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.

As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.

The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.

This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.

Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.

Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.

Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.