Asia
NODWIN Gaming joins forces with ICONiQ White to headline NH7 Weekender 2026 as Title Sponsor; to be ‘Powered By’ Mastercard
NODWIN Gaming, a leader in youth entertainment, gaming, and esports, has announced ICONiQ White as the Title Sponsor and Mastercard as the ‘Powered By’ Sponsor for NH7 Weekender 2026, reinforcing the festival’s status as one of India’s most influential live music events.
Scheduled from March 13–15, 2026, at Mahalakshmi Lawns, Pune, this year’s edition promises a vibrant celebration of music and culture, featuring an eclectic lineup including Talwiinder, Prateek Kuhad, Aditya Gadhvi, Raftaar x Kr$na, Faheem Abdullah, Aditya Rikhari, KING, Indian Ocean, Nucleya & Friends, among others. Comedy highlights will include performances by Aaditya Kulshreshth, Rahul Subramanian, Varun Thakur, Rohan Joshi, and Urooj Ashfaq, ensuring plenty of laughs alongside the music.
Representing Allied Blenders and Distillers Limited, India’s largest domestic spirits company by volume, ICONiQ White resonates with a generation that values individuality, confidence, and self-expression. As Title Sponsor, ICONiQ White will curate a social and experiential hub at the festival, offering attendees a space to pause, reset, and reconnect with art, community, and the festival experience.
Alok Gupta, Managing Director at Allied Blenders and Distillers Limited, said:
“Today’s generation creates the culture they consume. ICONiQ White celebrates individuality and bold self-expression – values that define NH7 Weekender. This partnership is about being present where our consumers discover new voices and create unforgettable memories. We look forward to fuelling these experiences and inviting everyone to ‘Be ICONiQ’ this March.”
Mastercard joins as the ‘Powered By’ Sponsor, supporting music and entertainment experiences globally. The festival will feature HDFC Bank Mastercard Credit Card presales followed by general Mastercard presales, providing exclusive access and curated benefits to enhance the live event experience.
Lavani Agarwal, VP Marketing & Communications, South Asia at Mastercard, said:
“NH7 Weekender embodies creativity, inclusivity, and self-expression—values at the heart of Mastercard. We are thrilled to connect with youth and Gen Z through exclusive presales and on-ground engagements. As India’s live entertainment scene grows, Mastercard remains committed to creating culturally resonant and unforgettable experiences.”
The partnerships coincide with a period of strong growth in India’s live events industry. According to the Ministry of Information and Broadcasting, the organised live events segment grew by 15% in 2024, generating an incremental INR 13 billion, as India aims to be among the top five live entertainment destinations globally by 2030.
Akshat Rathee, Co-founder and MD of NODWIN Gaming, said:
“We are thrilled to welcome ICONiQ White and Mastercard as partners for NH7 Weekender 2026. What began as a platform for independent talent has evolved into one of India’s most recognised cultural properties. As the sector grows, building partnerships that enhance the audience journey and support sustainable expansion is essential. Together, these collaborations strengthen Weekender’s identity and propel the festival into its next chapter.”
Leading up to the festival, the Road to Weekender campaign will activate across Mumbai and Pune, extending the festival experience through interactive, community-driven events. Participants will have opportunities to win passes and access exclusive on-ground experiences.
Tickets are available via the District by Zomato app, the festival’s official ticketing partner. NH7 Weekender is a NODWIN IP, curated by Big Bad Wolf, with Exceed Entertainment as the revenue partner and EVA Live as the event partner.
The post NODWIN Gaming joins forces with ICONiQ White to headline NH7 Weekender 2026 as Title Sponsor; to be ‘Powered By’ Mastercard appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Supplier to show Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, plus Supreme Wang Union multigame, at booth 1701 on May 12-14.
EGT will return to G2E Asia 2026 from May 12 to 14, where it plans to present slot and ETG products positioned for the Asian gaming market. The company said it will exhibit at booth 1701.
The main new focus for the show is a set of Asian-themed, multi-level progressive jackpots: Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. EGT said the three systems already have “multiple installations in different markets”.
EGT will also debut Supreme Wang Union, an Asian-themed multigame combining roulette, card games and video slots. The supplier said it can be paired with its S 32 T and GS 32 T terminals and is compatible with other jackpots in EGT’s portfolio.
On the ETG side, EGT said it will show the G RSA roulette center and the G R8 SQ roulette. The stand will also include Bell Link, Bell Link Boost, and Gods & Kings Link jackpots with their latest multigames, alongside slot cabinets from the General and Supreme Series.
Mariana Manchina, Director of EGT Philippines Corp., said: “We are ready to offer local operators solutions that will not only impress them, but will make their business even more successful. Players, in turn, will enjoy gaming content that is tailored to their tastes and preferences. So don’t miss out on visiting our booth 1701 from May 12 to 14 and learn more!”
The post EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY, a Tier-1 sportsbook provider, has announced a partnership with QTech Games, one of the industry’s major game distributors and a fast-growing aggregator across key emerging markets.
The agreement will see BETBY provide its full sportsbook solution to QTech’s global network of operators.
Through this collaboration, QTech partners will gain access to BETBY’s complete sportsbook offering, as the aggregator’s exclusive sportsbook provider, covering more than 500,000 monthly events, proprietary AI-driven tools, and esports feed Betby.Games.
Delivered via a single, seamless API integration, the solution unlocks immediate access to QTech’s operator base, significantly expanding BETBY’s distribution while enabling partners to onboard a premium sportsbook with reduced complexity and rapid time-to-market.
The integration directly addresses key operator challenges associated with launching a sportsbook, particularly the technical complexity and costs of managing multiple platform integrations.
By leveraging QTech’s aggregation platform, operators, especially those with a casino-first focus, can seamlessly introduce a fully scalable sportsbook solution without heavy development overhead, accelerating their entry into sports betting while maintaining operational efficiency.
The partnership also reinforces BETBY’s strategy of expanding its presence in Asia, where QTech Games has built strong distribution channels and local expertise, while also supporting its broader growth across emerging markets such as Latin America and Africa.
By combining BETBY’s sportsbook solution with QTech’s reach, operators will be able to deliver more competitive, localized, and engaging betting experiences.
Stefanos Karakidis, Business Development Director at BETBY, commented: “Partnering with QTech Games is a natural step for BETBY.
They have established themselves as one of the most influential aggregators in Asia, with strong distribution channels and deep local expertise, while continuing to expand across other high-growth markets.
QTech has a clear understanding of local player behaviour and operator needs, and together we’ll be able to deliver a Tier-1, mobile-first sportsbook experience, well suited to the demands of the markets they serve.”
Philip Doftvik, CEO at QTech Games, said: “We are delighted to add BETBY’s award-winning sportsbook to our platform.
Their product is modern, flexible, and designed for fast-growing markets, aligning with what our operator partners are looking for.
From AI-driven tools to a rich e-sims portfolio, BETBY brings a level of innovation that elevates our offering and supports our mission to deliver the best content available across emerging iGaming markets.”
BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post Betby partners with Qtech Games and expanding its sportsbook solution in Asia appeared first on Americas iGaming & Sports Betting News.
BETBY, proveedor Tier-1 de sportsbook, anunció una asociación con QTech Games, uno de los principales distribuidores de juegos de la industria y agregador de rápido crecimiento en mercados emergentes clave.
El acuerdo permitirá que BETBY ofrezca su solución completa de sportsbook a la red global de operadores de QTech.
A través de esta colaboración, los socios de QTech tendrán acceso a la oferta completa de sportsbook de BETBY , como proveedor exclusivo de sportsbook del agregador, cubriendo más de 500.000 eventos mensuales, herramientas propietarias impulsadas por inteligencia artificial y el feed de esports Betby.Games.
Entregada mediante una única integración API fluida, la solución brinda acceso inmediato a la base de operadores de QTech, ampliando significativamente la distribución de BETBY y permitiendo a los socios incorporar un sportsbook premium con menor complejidad y rápida salida al mercado.
La integración responde directamente a los principales desafíos de los operadores al lanzar un sportsbook, especialmente la complejidad técnica y los costos de gestionar múltiples integraciones de plataforma.
Al aprovechar la plataforma de agregación de QTech, los operadores, especialmente aquellos con foco inicial en casino online, podrán introducir una solución de sportsbook totalmente escalable sin una gran carga de desarrollo, acelerando su entrada en las apuestas deportivas y manteniendo eficiencia operativa.
La asociación también refuerza la estrategia de BETBY de expandir su presencia en Asia, donde QTech Games ha construido sólidos canales de distribución y amplia experiencia local, al tiempo que respalda su crecimiento en otros mercados emergentes como América Latina y África.
Al combinar la solución de sportsbook de BETBY con el alcance de QTech, los operadores podrán ofrecer experiencias de apuestas más competitivas, localizadas y atractivas.
Stefanos Karakidis, Director de Desarrollo de Negocios de BETBY, comentó: “Asociarnos con QTech Games es un paso natural para BETBY.
Se han consolidado como uno de los agregadores más influyentes de Asia, con sólidos canales de distribución y profundo conocimiento local, mientras continúan expandiéndose en otros mercados de alto crecimiento.
QTech comprende claramente el comportamiento de los jugadores locales y las necesidades de los operadores, y juntos podremos ofrecer una experiencia de sportsbook Tier-1, mobile-first, adecuada a las demandas de los mercados en los que operan.”
Philip Doftvik, CEO de QTech Games, afirmó: “Estamos encantados de sumar el premiado sportsbook de BETBY a nuestra plataforma.
Su producto es moderno, flexible y diseñado para mercados de rápido crecimiento, alineándose con lo que buscan nuestros socios operadores.
Desde herramientas impulsadas por IA hasta un sólido portafolio de e-sims, BETBY aporta un nivel de innovación que fortalece nuestra oferta y respalda nuestra misión de ofrecer el mejor contenido disponible en los mercados emergentes de iGaming.”
BETBY
BETBY es un proveedor B2B líder de servicios de apuestas deportivas de primer nivel, reconocido por su tecnología innovadora y compromiso con la excelencia.
Su equipo reúne veteranos de la industria que aplican conocimiento y experiencia para ofrecer una plataforma de sportsbook premium, adaptable y escalable, diseñada para satisfacer las distintas demandas de operadores en todo el mundo.
Desde opciones dinámicas de apuestas en vivo hasta sólidas herramientas de gestión de riesgo y avanzadas soluciones basadas en IA, BETBY está comprometida con impulsar el éxito de sus socios en el panorama en constante evolución de las apuestas deportivas online.
The post Betby se asocia con QTech Games y amplía alcance de sportsbook en Asia appeared first on Americas iGaming & Sports Betting News.
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