Checkd Dev

William Hill rolls out form-powered pre-canned bet builder for UKI horse racing

Published

3 hours ago

March 10, 2026

william-hill-rolls-out-form-powered-pre-canned-bet-builder-for-uki-horse-racing

William Hill has launched a new form-powered, pre-configured bet builder for UK and Irish horse racing, following a multi-year partnership with Checkd Dev that enhances the operator’s automated racing capabilities.

The integration sees William Hill adopt Checkd Dev’s Automated Betting System (ABS) within its sportsbook to deliver ready-made, one-click racing bet builder options. The solution is designed to give customers faster access to popular multi-leg bets while allowing William Hill to scale output consistently and efficiently across fixtures.

Under the agreement, William Hill has introduced a suite of pre-configured horse racing bet builders generated using predefined logic and historical performance data. Powered by racing form, these curated selections appear directly within William Hill’s racing product, enabling customers to place complex bets without manually constructing each leg.

Pricing and risk management remain fully under William Hill’s control, with ABS complementing internal trading models while automating bet creation and presentation at scale.

From an operational standpoint, ABS provides the trading team with backend tools to manage bet generation, updates, and settlement automatically. The system reduces manual workload and ensures consistent, repeatable bet builder products across regulated UK and Irish racing markets.

Built on Checkd Dev’s proprietary BRUNO platform, ABS has evolved over a two-year development cycle from a statistics-led conversion tool into a full automated betting solution, meeting operators’ growing demand for scalable, pre-configured wagering experiences.

The William Hill deployment follows several recent Checkd Dev commercial agreements, highlighting increased interest among established bookmakers in automated solutions that enhance the user experience while maintaining full pricing and risk control.

Andrew Grimshaw, Commercial Director at Checkd Dev, said: “Horse racing remains a key category for UK and Irish operators, and we are seeing a clear shift toward pre-configured products that let customers engage quickly without compromising trading oversight. William Hill is a leader in racing, and we’re thrilled to see this form-powered bet builder go live and scale across the calendar.”

Owen Duffy, Head of Sport at William Hill, added: “Racing is central to our offering, and we are always looking to improve how customers discover and place bets. Building on our established Bet Builder tool, this integration delivers a curated, form-led racing experience that is intuitive, consistent across fixtures, and fully aligned with our trading approach. It complements our broader Bet Builder suite while further enhancing the customer journey.”

The post William Hill rolls out form-powered pre-canned bet builder for UKI horse racing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BOYLE Sports

BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting

Published

1 month ago

January 30, 2026

Wladimir P.

boyle-sports-deploys-automated-acca-technology-as-bookmakers-accelerate-shift-to-pre-configured-betting

BOYLE Sports has become the latest major bookmaker to deploy automated accumulator technology, following a new two-year agreement with Checkd Dev that will see the operator roll out pre-configured, one-click acca products across football and horse racing.

The partnership sees BOYLE Sports integrate Checkd Dev’s Automated Betting System (ABS) into its sportsbook, enabling the automated creation and presentation of pre-match football and UK and Irish horse racing accumulator bets. The deployment forms part of a broader update to BOYLE Sports’ betting proposition, aimed at delivering scalable, consistent acca products while retaining full control over pricing and risk.

Through the integration, BOYLE Sports has launched two carousels containing packaged accumulator bets, generated using predefined logic and historical performance data. All pricing remains aligned with BOYLE Sports’ internal trading models, with probabilities informed by historic form rather than external odds feeds.

From an operational standpoint, ABS provides BOYLE Sports’ trading team with backend tooling to automate bet creation, updates, and settlement, significantly reducing manual intervention while supporting a consistent pre-match offering across key markets. The solution also integrates BOYLE Sports’ existing Acca Boost mechanics, available to customers from launch.

ABS is built on Checkd Dev’s proprietary BRUNO platform and has evolved over a two-year development cycle. Initially designed as a statistics-led conversion tool, the system has expanded into a fully automated betting solution in response to growing operator demand for scalable, pre-configured wagering products within regulated markets. The product is integrated with the operator’s front end and bet slip, resulting in a frictionless experience for end users.

The BOYLE Sports deployment follows a series of recent commercial agreements for Checkd Dev, including partnerships with Betfred, William Hill, and OpenBet. Collectively, these integrations reflect a wider trend among established bookmakers toward automation-led betting products designed to improve efficiency, consistency, and user experience across football betting.

Adam Matues, Head of Sportsbook at BOYLE Sports, commented: “Pre-configured accas continue to play an important role in how customers engage with football and racing, but they need to be delivered in a way that is both scalable and commercially robust. Checkd Dev’s automated approach allows us to expand our acca offering efficiently, while maintaining full control over pricing, performance, and risk.”

Andrew Grimshaw, Commercial Director at Checkd Dev, added: “We’re seeing increasing demand from tier-one and tier-two operators for automated betting products that enhance UX while remaining fully aligned with existing trading frameworks. BOYLE Sports’ decision to deploy our ABS reflects that shift, and we’re looking forward to supporting the team on both sports as the product scales over the coming seasons.”

The post BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Patton

FlashPicks Builds on Record United States User Numbers with Breakthrough App Update

Published

2 years ago

January 22, 2024

GamingAmericas.com

flashpicks-builds-on-record-united-states-user-numbers-with-breakthrough-app-update

The betting tips and free picks app generated over 31,000 bets and 195,000 screen views in December of 2023 and now features significant improvements to its proprietary SmartPicks betting tool

FlashPicks, the flagship North American brand for Checkd Group, has posted record user numbers with over 31,000 bets and 195,000 screen views in December of 2023. The FlashPicks app has averaged around 60,000 user sessions per month since its launch in March of 2023.

Building on this momentum, FlashPicks has released a significant update to its app with an overhauled user interface and innovative live bet tracking capabilities via its SmartPicks betting tool.

Developed in-house, FlashPicks is Checkd Group’s flagship United States brand and its first venture outside of the United Kingdom. Designed for North America by a team of expert technologists native to the sports betting field, FlashPicks offers free picks and betting tips across a range of United States sports and sign-up deals with operators such as FanDuel Sportsbook, BetMGM, Caesars Sportsbook and Bet365.

The app update sees substantial upgrades to the free SmartPicks betting tool, based on Checkd’s proprietary Smart Acca technology. SmartPicks helps bettors make informed betting decisions quickly and more effectively via the latest stats and data for NFL and NBA.

The easy-to-use tool now features a highly innovative Player Prop Tracker, which gives users the ability to track their over/under bets within the app in more detail than ever before.

SmartPicks also achieved record numbers in December of 2023 with over 11,000 searches recorded within the tool.

“We’re thrilled to roll out the latest iteration of FlashPicks, which will further fortify its reputation as the ultimate betting companion for discerning recreational sports fans in North America,” the Head of United States Operations for Checkd Group, Callum Broxton, said. “We’re delighted to have seen out 2023 with record bets and users and feel confident that our positive trajectory will continue with the highly capable Checkd Dev team fueling our innovation and growth.”

“The SmartPicks tool, which helps our users cut through the noise and build their bets with the latest stats and data, is now easier to use than ever,” the Managing Director for Checkd Dev, Adam Patton, said. “The Player Prop Tracker is a unique live betting tool that makes FlashPicks more engaging while saving bettors time and effort.”

FlashPicks initially launched in North America in January of 2022 before releasing its app in May of 2023. In its first nine months, the FlashPicks app has garnered nearly 600,000 user sessions and has continually improved its consumer offering with the addition of NBA Prop Cheat Sheets, Picks Tournaments and an influencer support strategy.

High-profile influencers including Alex Caruso, Matty Chucks and Austin’s Props have played a significant role in increasing acquisition, engagement and retention for the brand.

SmartPicks, based on Checkd’s revolutionary SmartAcca technology and powered by data from Stats Perform, takes all the latest statistics and data and ranks bets based on their historical performance. The completely free tool allows bettors to quickly and effectively make more informed decisions.