Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

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Eeze, the next-generation casino supplier, has announced a comprehensive global distribution agreement with EveryMatrix, extending the reach of its live dealer and upcoming slots portfolio to EveryMatrix’s worldwide partner network.

Under the partnership, Eeze’s full range of live dealer titles, including its recently launched Fusion Roulette, alongside forthcoming slot releases, will be made available across EveryMatrix’s Game Aggregator Network. The deal covers EveryMatrix’s active markets globally, marking a key milestone for the supplier’s international expansion.

Mikko Hoglund, Partnership Manager at Eeze, said:

“Partnering with EveryMatrix is an important moment for us as we look to push our games to a wider network of players than ever before. We have a lot of exciting product releases to come in the next few months, and know that these games, as well as our existing portfolio, will be well received across EveryMatrix’s customer base.”

Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, added:

“We are very pleased to be adding Eeze’s full product suite to our aggregation offering. With best-in-class live products and an exciting array of RNG games on the roadmap, we’re confident that our customers will enjoy the differentiation these titles bring to market.”

With this partnership, Eeze strengthens its footprint in regulated markets and positions its Fusion Roulette and slot titles for maximum visibility, giving operators a compelling mix of content to offer players worldwide.

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EveryMatrix has signed a landmark omnichannel agreement to provide turnkey technology for one of Western Europe’s leading betting and gaming brands. Under the deal, EveryMatrix will power over 1,000 sports betting terminals across 230+ shops nationwide, while also delivering a fully integrated online sportsbook platform and launching Merkur’s first online casino in the second half of 2026.

The agreement represents the second major Denmark-based turnkey deal for EveryMatrix in just two months, following Danske Spil’s selection of the provider to power its casino and bingo operations.

Cashpoint, set to rebrand as Merkur Bets once the platform migration is complete, holds strong market positions in Germany, Austria, Belgium, and Denmark, making it one of the most prominent betting and gaming operators across Western Europe.

The brand began searching for a modern technology partner in early 2025, aiming to implement a scalable, omnichannel solution capable of integrating sportsbook and casino offerings. The migration from its in-house system to EveryMatrix’s turnkey platform is scheduled to align with the start of the new football season, ensuring a seamless transition for customers.

Ebbe Groes, Group Co-CEO & Co-Founder at EveryMatrix, said:

“The Cashpoint and Merkur brands are among the most recognisable in Denmark and across Europe. Partnering with their team to deliver a project of this scale is a privilege, and it demonstrates the growing trust tier-1 operators and lotteries are placing in EveryMatrix technology.”

Mathias Dahms, Managing Director Sportsbetting at Merkur Group, added:

“Merkur Bets is taking a major step forward this year. By switching to EveryMatrix technology and rebranding, we are positioning the brand for continued growth and success in Denmark. EveryMatrix offers the ideal foundation to support our omnichannel strategy and future expansion.”

This agreement reinforces EveryMatrix’s position as a leading provider of turnkey sportsbook and casino solutions, delivering both in-store and online experiences for operators across Europe.

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