Latest News
Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029
Partnership enters new long-term cycle with increased investment and expanded activations
Esportes da Sorte and Sport Club Corinthians Paulista have renewed their master sponsorship agreement under a new deal running until 31 December 2029. The renewal marks the beginning of a new long-term cycle between the parties, featuring an expanded package of commercial rights, activations and institutional deliverables.
The new contract places the partnership within a higher investment tier, estimated at BRL 150 million per year, with performance-based mechanisms included that could increase the total value to more than BRL 200 million, depending on agreed targets. The funds will be allocated entirely to the club, which will remain responsible for managing the investment.
The agreement includes brand visibility across match and training kits, alongside digital and on-site activations, fan experiences, institutional initiatives and support for sporting and social projects linked to the club’s calendar.
“Renewing our partnership with Corinthians until 2029 reaffirms our confidence in an institution that, like few others, represents the diversity of Brazil and the passion for football. This is a strategic partnership for Esportes da Sorte, strengthening our connection with supporters while expanding brand-building opportunities through experiences, innovation and more comprehensive activations. We continue together with responsibility and a long-term vision” said Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand.
For the company, the renewal consolidates an ongoing relationship with one of the country’s most popular clubs and reinforces its strategy of maintaining a consistent presence within Brazilian football, focused on engagement, reputation and institutional development.
“This renewal reflects the partnership model we aim to build — one grounded in long-term vision, consistent delivery and mutual value creation. Throughout the previous cycle, the partnership contributed to a successful sporting period for the club, including major achievements in both men’s and women’s football. In this new phase, the partnership further establishes itself as a benchmark master sponsorship case in Brazilian football,” added Marcela Campos, Group Vice President.
Since the partnership began in 2024, Esportes da Sorte and Corinthians have developed a wide range of brand activation and fan engagement initiatives, including matchday activations, hospitality experiences, social media campaigns and on-pitch activities. During this period, the sponsorship has supported the strengthening of the club’s sporting and institutional projects, including mobilisation initiatives linked to Neo Química Arena through the Doe Arena Corinthians campaign, which has already raised more than BRL 40 million. Within women’s football, the partnership has also supported a successful competitive cycle, with initiatives recognising players and coaching staff alongside fan engagement programmes, reinforcing the commitment to supporting multiple areas of the sport.
The post Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029 appeared first on Americas iGaming & Sports Betting News.
Free Ticket Drops
GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee
GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.
This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.
Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.
Key Events & Highlights:
- #5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
- #13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
- #18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD
Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:
- A $5K WSOP Paradise package
- Recognition on the official WSOP Rankings leaderboard
$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.
Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.
Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”
The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Bonus Features
PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot
PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.
Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.
The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.
With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.
“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”
The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.
The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in lottery
Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering
Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.
Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.
Leadership Experience from Amazon, Facebook and Stitch Fix
Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.
He previously held senior leadership roles at:
- Amazon
- Stitch Fix
At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.
Driving Innovation Across Global Lottery Platforms
In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:
- Retail lottery systems
- Digital lottery platforms
- Hardware and software innovation
- Data analytics and AI capabilities
- Consumer engagement technologies
CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.
Strengthening Lottery Technology Leadership
Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.
The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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