ELA Games
SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai
At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.
Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.
The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.
Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.
The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EGR B2B Awards 2026
ELA Games lands two nominations on EGR B2B Awards 2026 shortlist
Supplier is shortlisted in Slot Supplier – Under 5 years and Casino Software Supplier – Under 5 years ahead of the 3 June ceremony in London.
ELA Games has been shortlisted in two categories for the EGR B2B Awards 2026: Slot Supplier – Under 5 years and Casino Software Supplier – Under 5 years.
The EGR B2B Awards recognise service providers and software developers across iGaming. Winners will be announced at a ceremony at City Central at the HAC in London on 3 June 2026.
In its announcement, ELA Games pointed to recent product development and partner-focused delivery, including work to expand across regulated territories and a focus on “technical reliability and smooth integration.”
The supplier also highlighted product features it says differentiate its content, including the Winpot mechanic and a shooter format. It cited the release of Shoot Happens as an example, describing it as using a bespoke game engine to combine narrative progression with betting systems.
The post ELA Games lands two nominations on EGR B2B Awards 2026 shortlist appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
ELA Games joins SBC Summit Malta panel on cinematic and social slots
Senior Business Development Manager Petr Vonarshenko appears on 29 April 2026 alongside Betsson’s Janick Bonnici and KALAMBA’s Steve Cutler.
ELA Games will appear at SBC Summit Malta on Wednesday, 29 April 2026, with Senior Business Development Manager Petr Vonarshenko set to take part in a panel on the future of slot content. The session runs 15:00-15:45 CEST at the InterContinental Hotel, Malta.
The panel, part of the event’s “Product Visionaries” track, is titled Casino Product Innovation & Content: The Future of Slots. According to the company, discussion will focus on how slot design is moving beyond “traditional solo experiences” toward “socialised play,” including co-op jackpots, friend challenges and audience-influenced features.
The agenda also includes the use of data-led design to build engaged “micro-audiences,” and how “cinematic storytelling, branded crossovers, and episodic content drops” are changing slot content strategy.
Vonarshenko will be joined by Janick Bonnici, Principal Gaming Content Manager at Betsson Group, and Steve Cutler, CEO and co-founder of KALAMBA. Arjan Korstjens, Principal at the Casino Marketing Academy, will moderate the session.
The post ELA Games joins SBC Summit Malta panel on cinematic and social slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
Thunder Ball: ELA Games Reinvents the Classic Fruit Slot
Exciting Multipliers, Electrifying Lightning Bonuses, and Four Impending Jackpots Are Ready in this Medium-Volatility 3×3 Game.
ELA Games reveals the launch of Thunder Ball, an energetic 3×3 slot that injects a vibrant boost into the classic fruit machine gameplay. Mixing nostalgic icons with a whirlwind of contemporary, unpredictable mechanics, this game encourages players to wield the force of lightning-like spheres for an opportunity to achieve a colossal 10,000x top prize.
A Roaring Central Gameplay
Operating on a small 3-reel, 3-row setup featuring 5 paylines, Thunder Ball quickly escalates the suspense. The excitement is driven by the Thunder Balls, which are the Bonus Symbols in the game, appearing on the first and third reels with multiplier values that vary from 1x to 15x the player’s bet. The voltage surges when the essential Collect Symbol falls with any of these orbs. This blend instantly activates the Boost Feature, a mechanism that promptly collects all visible Bonus values and Jackpots displayed on the screen, adding them straight to the player’s balance in a sudden burst of rewards.
Unexpected Hits and the Thunderball Reward
Even spins that don’t win can possess winning potential in this chaotic, unsettled environment. The Lucky Respin can randomly trigger after a dead spin, unexpectedly granting players a certain line win, a Boost feature, or immediate access to the Bonus Game.
To achieve the best effect, the Thunderball Feature can unexpectedly launch the Bonus Game directly from the regular spins and can even prepare the grid with Thunderball Multipliers prior to the start of the round. Upon entering the Bonus Game, players are granted three respins that reset each time a new Thunder Ball symbol secures its position.
While the storm continues, Thunderball Multipliers may randomly appear on the grid. When a multiplier lands in an already occupied cell, it increases by +2, progressively enhancing the value of any Bonus Symbols prior to their collection. Amidst the tempest of retro symbols, the Mini, Minor, Major, and Grand Jackpots await, where each flash of lightning holds the possibility of a flood of prizes.
Game Stats:
● Reels: 3×3
● Paylines: 5
● RTP: 96%
● Volatility: Mid
● Max Win: x10,000 (€250,000)
● Buy Bonus: No
The post Thunder Ball: ELA Games Reinvents the Classic Fruit Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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