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Hub88 launches Player Analytics to give operators complete view of user behaviour

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Hub88 has enhanced its Operator Backoffice suite with the launch of Player Analytics, a tool designed to provide operators with a clear, actionable view of player behaviour across their platform.

Traditionally, understanding player activity has been a manual, time-consuming process, often requiring data to be pulled from multiple systems or spreadsheets. Player Analytics consolidates this information into a single interface, improving efficiency and enabling data-driven decision-making.

The tool offers two main interfaces:

  • Table View: Provides broad segmentation and filtering across the entire player base. Operators can sort players by date, product, country, device, currency, or player ID, and save custom segments for ongoing analysis.

  • Player Profile: Delivers a detailed overview of individual users, including gameplay history, KPIs, supplier activity, devices, currencies, geography, and flagged events — all presented via customizable charts and dashboards.

With advanced insights, operators can detect financial spikes or drops, analyze behavioural trends, forecast churn, and identify potential fraud. Linking supplier IDs directly to player activity also helps operators spot inconsistencies and streamline support processes.

Ollie Castleman, Managing Director of Hub88, commented:

“With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and in granular detail, without relying on manual processes or specialists. Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.”

The launch of Player Analytics reinforces Hub88’s commitment to providing operators with tools that enhance efficiency, support long-term growth, and maximize platform performance.

The post Hub88 launches Player Analytics to give operators complete view of user behaviour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ebaka Games

Ebaka Games secures first aggregator partner with Hub88 deal

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Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.

The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.

Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.

Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”

The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.

The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88

Hub88 and Odds88 Enters into Strategic Partnership with MINT

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Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.

MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.

Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.

By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.

Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.

“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”

Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.

“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”

Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”

The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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155.io

155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour

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155.io, the live content studio transforming real-world games, has launched CCTV.Game, an innovative genre created entirely from live CCTV footage collected worldwide. The category debuts with its inaugural title, Rush Hour. The live game operates around the clock to convert real-life traffic into immediate viewing and wagering entertainment.

The CCTV Game signifies a new path for 155.io, broadening its chaos-oriented philosophy into completely live, real-world settings. Created using numerous live CCTV feeds from around the globe, the game transforms everyday activities into quick, engaging, and immediately bettable entertainment.

Running nonstop, Rush Hour enables players to wager on straightforward, distinct results during rounds lasting under a minute – such as the number of cars that cross a junction or the quantity that turns left or right within a specified timeframe. Each round is dynamic, spontaneous, and influenced by the organic rhythms of the world, instead of standard RNG methods.

Rush Hour’s live recordings feature diverse locations such as Sydney, Swindon, Arizona, and Taipei, as well as landmarks like Patong Beach in Thailand and Abbey Road in London. From everyday crossroads to landmark locations, the entire world transforms into the game board. Crafted for mobile devices, Rush Hour is immediately comprehensible and genuinely engaging, providing a much-needed option to conventional casino formats. CCTV Game embodies 155.io’s fundamental philosophy: chaotic reality, straightforward games, and entertainment designed primarily for mobile.

The launch enhances 155.io’s attraction to the upcoming player generation, merging live-stream culture with instant betting features.

CCTV Game and Rush Hour can now be accessed via Hub88 or through direct integration.

Sam Jones, Founder & CEO of 155.io, commented: “Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”

He added: “Once you realise the entire world can be a live game feed, there are no boundaries. Live traffic content is just the start – from live wildlife to iconic sporting locations – we’re only just setting off on our journey of what real-world chaos entertainment can be.”

The post 155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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