BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has had its Setka Cup table tennis tournaments added to the North Carolina sports wagering catalog.

The approval, granted by the North Carolina State Lottery Commission, marks BETER’s sixth US state launch, alongside New Jersey, Florida, Indiana, Iowa, and Colorado.

It means BETER can now offer its exclusive Setka Cup table tennis tournaments, including live data and live streams, to operators in the state for the first time.

Setka Cup is already live on the North Carolina domain of the provider’s longstanding partner, bet365, with additional operator launches planned in the near future.

BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard.

All matches are monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.

Gal Ehrlich, CEO of BETER, said: “In 2026, BETER has ambitious plans for the US market, where we are already seeing high demand for our fast-betting content across all states we have gone live in over the last couple of months.

“Demand for fast-betting content is only going to rise, and we are committed to delivering the best experiences for players, with integrity used as the foundation of our products and solutions.

“We are thrilled to have secured approval in North Carolina and look forward to operators and their players enjoying the thrilling experiences offered by our sports products.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval to launch in North Carolina is another testament to our commitment to meeting the standards set in regulated markets across the world, including the US.

“The US is a complex market where regulations differ from state to state, but we have a talented and experienced team to navigate this.

“BETER is now approved in several US states, with many more on our roadmap, including Ohio, Kentucky, Arizona, and others. As demand for 24/7 content grows drastically, we are dedicated to meeting it in as many regulated US states as possible.”

The award-winning fast-paced content provider continues its strategic expansion in Latin America with a strategic hire 

BETER,  the award-winning provider of live streams, real-time data, and odds for esports and sports content, is doubling down on its push into the Latin American market with the appointment of Matias Tapia Gomez as LatAm Business Development Manager.

​In his new role at BETER, Matias will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators. Based in Argentina, he will also manage relationships with existing partners to ensure they maximize the benefits of the provider’s next-gen content offering, while further strengthening BETER’s presence across the continent.

Matias is an experienced business development professional with a career spanning over two decades. For the last eight years, he has focused on the iGaming sector with strong expertise in the Latin American market, holding different positions at prominent companies such as Stats Perform, Altenar, and LSports, where he was instrumental in expanding their business operations.

BETER’s commitment to the region is backed by its robust regulatory standing. The company has necessary regulatory approvals to operate in major jurisdictions, including Peru and Argentina (specifically the City of Buenos Aires). This enables BETER to work directly with licensed operators, providing them with its esports and sports content tailored to the local market’s needs and players.

Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market and one that has become incredibly important for BETER with our products already live with big-name operators in Argentina, Peru, Brazil, and beyond.

“We have bold and ambitious plans for the region, as our products are in increasing demand there, and Matias’ appointment as LatAm Business Development Manager will be a further catalyst for growth in the market and a significant step towards achieving the goals we have set.

“I’d like to officially welcome Matias to BETER and look forward to him contributing to our continued success in Latin America as the market evolves and grows at pace.”

Matias Tapia Gomez added: “Fast-betting content is a must-have for operators targeting the Latin American market, and BETER is the go-to provider of this content.

“Our sports and esports offerings perform incredibly well with operators across the region, as they deliver the experiences players are seeking.

​“As LatAm Business Development Manager, I look forward to making more operators aware of BETER’s award-winning offering, and helping them to enhance their proposition to players with content that’s proven to deliver for sportsbooks worldwide.”