iGaming
Voxbet and PromptBet.ai forge a product partnership to supercharge Conversational Commerce in iGaming
Voxbet, the leading technology company which enables sports bettors to speak and type their bets, has announced a product partnership with, PromptBet.ai, an AI-powered conversational bet discovery solution already live with regulated operators, creating a powerful synergy of their proprietary betting technologies.
Following Voxbet’s successful launch with At The Races ahead of last year’s Cheltenham Festival, and PromptBet.ai’s commercial rollout with Tier-1 regulated operators, it became evident that on-platform, AI-led betting assistants demonstrated a much broader set of use cases for bettors than was initially envisaged. With these tools increasingly important as knowledge hubs, this collaboration now seeks to combine voice search and accurate prompting with unmatched speed to create a superior betting experience for effortless bet discovery, navigation, support and action.
At current peak capacity, this high-intent, mass-scale approach is able to process upwards of 100 relevant, desired requests a second – far beyond the output of any LLM, such as ChatGPT and Gemini, in this betting-focussed sector, ensuring customers have rapid, seamless access to the sporting content and entertainment that resonates at any given moment.
This collaboration will allow users to conduct bet searches within milliseconds once commanded, with PromptBet.ai’s engine serving up refined bet discovery, statistics, and customer-service opportunities to responsibly accompany any request. This collective capacity is primed to both meet and scale with the evolving expectations of AI users.
Jonathan Power, Founder and MD of Voxbet, said: “From our experience at major events with big name partners, it’s clear that AI betting assistants get asked absolutely everything. This innovative partnership with PromptBet.ai helps us meet these varied, broad audience needs, and will demonstrate how big the world of chat commerce is going to be.
“Having admired each other’s work from afar, our early meetings were extremely productive and clearly demonstrated a shared philosophy in moving a somewhat dated traditional betting UI forwards. We strongly believe there’s nothing out there to rival our winning product combination. Indeed, we quickly recognised we were both tunnelling from different ends, with obvious synergies and potential economies of scale. To which end, we’ve decided to meet in the middle!”
Matteo Monteverdi, co-founder and Chairman at PromptBet.ai, added: “Having worked in a similar space to Voxbet, we knew that our respective skill sets and product functionalities offered complementary synergies. Now we know that we can unleash each other’s areas of expertise to fulfil a market and customer need that’s crying out for a fresh look at bet interaction.
“As digital commerce shifts from interfaces to experiences, PromptBet.ai offers a B2B conversational AI platform enabling real-money gaming operators to engage players through real-time, two-way conversations across chat, messaging, and voice, moving from clicking and tapping to natural dialogue. Our platform is already live and proven with regulated sportsbooks. We’ve established a solution on the front-end, and now working with Voxbet, we’re tapping into high intent commands that are becoming ever more prevalent in gaming. Together, we solve for a common friction in digital betting – discover the content that’s relevant to you, above all on mobile.”
The post Voxbet and PromptBet.ai forge a product partnership to supercharge Conversational Commerce in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON
Pragmatic Play, a leading supplier of content to the iGaming industry, has unveiled the seventh season of its popular Drops & Wins campaign, offering a prize pool exceeding €25,000,000.
Since its launch in 2020, Drops & Wins—the industry’s largest provider-funded prize pool—has awarded more than €100,000,000 to players worldwide. The new season will run from 4th March 2026 to 3rd March 2027, featuring over 60 slots each month from Pragmatic Play’s award-winning portfolio, including Sweet Rush Bonanza, Fortune of Olympus, and the upcoming Jelly Express.
The campaign includes Weekly Wheel Drops, where players collect wheel pieces to unlock prizes of up to 100,000x their bet (capped at €100,000), and Daily Tournaments, where players compete on leaderboards to win up to €3,000 by accumulating win multipliers.
Drops & Wins continues to drive strong player engagement and measurable uplift across both new and legacy slots. With 5,000,000 prizes on offer in the seventh season, Pragmatic Play underscores its commitment to providing operators with tools that boost commercial performance and enhance the gaming experience.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Drops & Wins sets the benchmark for provider-funded prize pools, offering unrivalled scale and engagement at no extra cost for operators. Building on the €100,000,000 awarded to date, this new season gives players even more ways to win on their favourite Pragmatic Play slots.”
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Bloko Padel Tour 2026
Blokotech finalises Gold Plus Sponsor portfolio for Bloko Padel Tour 2026
Blokotech, a leading innovator in iGaming software solutions, has officially completed its Gold Plus Sponsor portfolio for the inaugural Bloko Padel Tour 2026, finalising the premium partner lineup ahead of the tour’s international debut.
The milestone reflects strong industry endorsement for the new sport-driven networking concept. Confirmed Gold Plus Sponsors include Clutch, Felina, Scoreconnect, The Power Plugin, and most recently, Belatra Games.
As the final premium sponsor, Belatra Games will benefit from prominent brand exposure throughout the tournament. The company, which operates its Latin American headquarters in Buenos Aires, will receive visibility across official event branding and publications, as well as customised branded padel rackets and exclusive gifts presented to tournament winners.
Launched in collaboration with SiGMA, the Bloko Padel Tour blends competitive sport, high-level networking, and the global iGaming community across four international destinations in 2026. The tour will open in Buenos Aires before heading to Malta, Miami, and concluding with a Grand Finale in Rome during SiGMA World.
The partnership further reinforces the tour’s strong Latin American dimension. Belatra Games’ long-standing presence in the region — anchored by its Buenos Aires headquarters — makes its involvement particularly aligned with the Argentina opening leg.
Blokotech Co-Founder and CEO Salvatore Messina commented:
“We’re delighted to finalise our Gold Plus Sponsor portfolio for the Bloko Padel Tour 2026. The strength and diversity of partners supporting this initiative demonstrates the appetite for meaningful industry connection beyond traditional conference settings. We’re proud to see such strong backing as we prepare to launch in Buenos Aires.”
With its premium sponsor lineup now complete, the Bloko Padel Tour 2026 is positioned to deliver a unique blend of competition, collaboration, and commercial opportunity across key global iGaming hubs.
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iGaming
Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year
New York has firmly established itself as the definitive US-focused iGaming and sports betting event on the East Coast. As one of the first major industry gatherings of the year, NEXT Summit: New York brings together senior leaders shaping the future of regulated gambling across North America and beyond.
Now entering its third year, the Soft2Bet – NEXT collaboration has evolved into a long-term strategic alliance, reflecting shared growth, stability, and a joint commitment to advancing meaningful industry dialogue. What began as headline sponsorship has matured into an ongoing partnership that has consistently elevated the Summit’s seniority, relevance, and commercial impact.
NEXT Summit: New York 2026 is expected to welcome more than 1,500 industry professionals, with a highly curated audience dominated by C-level executives, founders, and directors. The agenda will focus on regulation, market entry, M&A, player engagement, brand trust, and long-term value creation in regulated markets.
As Headline Partner, Soft2Bet’s collaboration with NEXT.io is designed to foster a collaborative environment for sharing market intelligence and strengthening professional ties across the iGaming ecosystem.
Senior Soft2Bet executives will play an active role in the programme:
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Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote session, drawing on over two decades of experience across regulated markets, international expansion, and commercial transformation.
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David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion exploring the evolving dynamics of player engagement, offering a legal and regulatory perspective on one of the industry’s most commercially critical challenges.
Pierre Lindh, Co-Founder and Managing Director of NEXT.io, said:
“Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship. We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, added:
“Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency, and collaboration across the ecosystem. Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers, and regulators into the same room to exchange insight and raise standards together.”
Soft2Bet is widely recognised for its innovative iGaming product development, including its proprietary Motivational Engineering Gaming Application (MEGA), and its expanding footprint across regulated global markets. The continued headline partnership reinforces the company’s long-term commitment to North America and its active role in shaping the industry’s most important strategic conversations.
NEXT Summit: New York 2026 will also feature a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded programme designed to maximise senior-level networking, deal-making, and knowledge exchange.
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