Hard Rock International and Seminole Gaming are recognizing National Human Trafficking Prevention Month this January by expanding their comprehensive anti-trafficking initiatives with educational forums at flagship properties, a new partnership for the 2026 FIFA World Cup and global growth of existing programs, including the Social Identity Quest program, Change for Change initiative and trainings for frontline team members.

“Our responsibility extends far beyond providing world-class entertainment and hospitality experiences. We recognize our unique position to identify, prevent and combat human trafficking. This year’s initiatives reflect our commitment to community partnership and ensuring our programs serve those most vulnerable to exploitation,” said Stephanie Piimauna, SVP of People & Inclusion at Hard Rock International and Seminole Gaming.

These initiatives build on Hard Rock International’s industry-leading commitment to combating human trafficking. Their efforts recently earned recognition from ECPAT International, who named Hard Rock International a 2025 Top Member of The Code, the world’s first and only voluntary set of business principles that travel, tourism, and hospitality companies can implement to prevent the sexual exploitation and trafficking of children.

Convening Communities and Industry Leaders to Support Trafficking Prevention

This month, Hard Rock and Seminole Gaming are bringing together team members, community partners and industry leaders in collaborative workshops designed to create innovative prevention strategies that can further inform the companies’ human trafficking prevention programs.

On January 14 at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock and Seminole Gaming hosted a Warrior Workshop to Reclaim Safety. While human trafficking and related social issues disproportionately affect Indigenous communities, significant gaps persist in trafficking prevention resources available to serve these populations.

The workshop was facilitated by Durante Blais-Billie, Seminole Tribe member and Social Responsibility Specialist at Hard Rock International and Seminole Gaming; Cheyne Bluhm, Deputy Director of Curriculum & Learning at PACT (Protect All Children from Trafficking); and Tsvetelina Thompson, Managing Director at Twentyfour-Seven Inc.

On January 28 at Hard Rock Hotel New York, Hard Rock will host an educational forum with community partner Covenant House to gather industry leaders with trafficking survivors and experts to explore practices that can accelerate industry action to protect vulnerable youth. Attendees will tackle real-world challenges, share firsthand insights and build solutions for collective action and industry-wide engagement.