affiliate marketing
SOFTSWISS 2025: 45% Game Portfolio Growth, LatAm Extensive Expansion and Flagship iGaming Trends Report
SOFTSWISS, an international iGaming technology provider with over 15 years of experience, closed 2025 with a series of key milestones, including the release of the fourth edition of its flagship iGaming Trends Report, the first industry trends conference, and a 45% expansion of its iGaming content portfolio across 24 regulated jurisdictions.
Certified Market Expansion and Industry Leadership
Following certifications in Africa, SOFTSWISS secured full certification in Brazil, one of the world’s largest newly regulated iGaming markets, and expanded its presence in Europe. The company also renewed its partnership with Formula 1 legend Rubens Barrichello, Non-Executive Director in Latin America, entering the second year of collaboration focused on strengthening brand credibility and regional market presence.
The year concluded at SiGMA Central Europe 2025, marking the culmination of the SOFTSWISS content-driven strategy. The event combined the launch of the 4th edition of the flagship 2026 iGaming Trends Report, based on expert insights, AI-driven analysis, and independent research by Kantar, as well as the company’s first four-hour conference, ‘iGaming Trends Marathon’, featuring keynotes and panel discussions, and a three-day live assembly of an Alfa Romeo 4C, which was presented to partner Lottu, reinforcing SOFTSWISS’ partner-first growth model.
Ivan Montik, Founder of SOFTSWISS, comments: “2025 has been a year of global expansion and strengthened market presence for SOFTSWISS as a trusted technology partner, delivering reliable, regulation-ready solutions across Europe, Africa, and Latin America. I am proud that today we provide compliant technology across 14 regulated markets, fully compliant with local requirements and maintaining 100% technical stability for our partners.”
Product Maturity and Technical Performance
The SOFTSWISS Game Aggregator has strengthened its position as a reliable iGaming content hub, delivering high-quality games from in-demand studios and now featuring over 40,000 active games from more than 300 providers. With 99.999% uptime, it expanded availability in new markets, including Brazil and Peru. With over 600 clients worldwide, the solution remains a trusted engine for casino growth.
The SOFTSWISS Sportsbook continued to scale as a platform-agnostic and mobile-first solution. In 2025, the platform expanded its bonus mechanics, added new gamification features, and introduced additional content verticals to support a wider range of betting strategies. SOFTSWISS launched its first Sportsbook Network Jackpot with a €35,000 initial pool, awarding over €80,000 to the first winner.
Operators benefit from fast rollout on any casino platform and strong risk and retention support. With the Sportsbook setup times as short as 14 days, its partners are well-positioned to prepare for the 2026 FIFA World Cup.
The Jackpot Aggregator celebrated a record Prime Network Jackpot win of 1,400,000 euro and several product advancements. New features include paid participation campaigns, customisable jackpot widgets, and enhanced drops and multi-prize mechanics, providing operators with more efficient tools to engage and retain players. As a result, operators launched over 500 jackpot campaigns in 2025, generating more than 70,000 jackpot hits.
The SOFTSWISS Casino Platform marked its 12th year with strong client satisfaction, achieving a score of 8.3 out of 10, according to Kantar research. Focused upgrades in stability, management, and compliance further strengthened its role as a reliable software for online casino operations.
Affilka by SOFTSWISS continued its upward trajectory, surpassing 500,000 affiliate accounts and 122 million registered players. New features, including advanced click analytics, API-based campaign tools, and a sub-affiliate revenue share model, further support operators seeking more efficient and data-driven affiliate programmes
New Markets & Compliance
Throughout the year, SOFTSWISS maintained a strong industry presence, participating in 50+ events, delivering 27 public speaking sessions, and receiving 28 industry awards across Europe, Latin America, Africa, and South Asia for its product portfolio, marketing execution, and individual professional achievements. Together, these results reinforce SOFTSWISS’ position as a reliable, regulation-ready technology partner with proven scale and long-term relevance across global markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,00 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS 2025: 45% Game Portfolio Growth, LatAm Extensive Expansion and Flagship iGaming Trends Report appeared first on Gaming and Gambling Industry Newsroom.
affiliate marketing
BOYLE Sports signs Mark Goldbridge for World Cup watchalong series
BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.
The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.
Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.
BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.
Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”
Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”
The post BOYLE Sports signs Mark Goldbridge for World Cup watchalong series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico
Hub Affiliations has signed a strategic partnership with Gana Media Group plc to support the development of Gana’s digital sports platform, Estadio Gana, in Mexico ahead of the FIFA World Cup 2026. The partnership was reported by Investing.com.
Under a Framework Strategic Partnership Agreement, Hub Affiliations will provide advertising, media placement, digital communication and commercial development services aimed at building Estadio Gana’s presence in the Mexican market.
The first activation is a three-month, fixed-fee advertising campaign on Sporticos.com, scheduled to run from June 1, 2026 to August 31, 2026. Formats listed in the release include video placements, pop-up banners, sidebar listings and sticky banners.
The companies said the initial phase is designed to test audiences, formats and performance analytics, and does not guarantee “conversions, deposits, revenue or customer acquisition.” The agreement also includes a 24-month protection period for commercial opportunities introduced by Hub Affiliations, with any related fees to be agreed in writing.
Mexico is one of the host countries for the FIFA World Cup 2026, alongside the US and Canada. The companies position the timing as an opportunity to increase visibility in a market where sports media, digital advertising and betting-related audiences are expected to scale in the run-up to the tournament.
The post Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Management
ReferOn shortlisted for two EGR B2B Awards 2026 categories
ReferOn has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”. The winners will be announced at the ceremony on June 3 at City Central, HAC, in London.
The company said the nominations follow record growth for its affiliate management platform over the past year, as it focused on automating affiliate management processes and turning program data into operational insights for operators.
ReferOn also highlighted “Refie” as an “intelligent UX layer” designed to make performance data easier to interpret, with the aim of reducing time spent navigating reports.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The post ReferOn shortlisted for two EGR B2B Awards 2026 categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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