AB Trav och Galopp

Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner

Published

4 months ago

November 26, 2025

mindway-ai-partners-with-atg-to-enhance-responsible-gambling-with-gamescanner

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Mindway AI, a leading provider of artificial intelligence and neuroscience-based software solutions for the gambling industry, is proud to announce its partnership with ATG (AB Trav och Galopp), Sweden’s foremost betting company. This collaboration marks a significant step towards fostering responsible gambling and enhancing player protection through the integration of Mindway AI’s GameScanner technology.

Sweden is considered a challenging landscape when it comes to responsible gambling regulation, and Mindway AI is poised to support ATG in navigating this complex environment. GameScanner, a sophisticated tool developed by Mindway AI, leverages innovative AI and expert human assessment to deliver real-time, individualised and full player base detection of at-risk or problematic gambling behaviours, offering a “Virtual Psychologist” experience. This technology will now be integral to ATG’s efforts in promoting safer and more sustainable gambling practices.

“Responsible gambling is our most important sustainability issue. With GameScanner, we are further strengthening our commitment to responsible gambling and enhancing the safety of our customers” states Sophie Linghag, Head of Fair Play at ATG.

“We are thrilled to partner with ATG, a company that shares our commitment to responsible gambling and player protection,” said Rasmus Kjaergaard, CEO of Mindway AI. “By integrating GameScanner, ATG can provide their customers with a safer gambling experience, supporting not only individual players but also the broader Swedish horse racing industry.”

ATG, with a legacy of supporting the Swedish horse industry since 1974, is dedicated to offering exciting and fair gambling experiences on horses, sports, and casino. Through this partnership, ATG aims to lead the way in enhancing safety and sustainability in the gambling industry, ensuring that their patrons enjoy betting in a secure and responsible environment.

The post Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner appeared first on European Gaming Industry News.

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AB Trav och Galopp

Horse Racing Veteran Jörgen Forsberg Named New Interim CEO of Sweden’s ATG

Published

3 weeks ago

March 10, 2026

Wladimir P.

horse-racing-veteran-jorgen-forsberg-named-new-interim-ceo-of-sweden’s-atg

Swedish horse racing betting operator, AB Trav och Galopp (ATG), has named Jörgen Forsberg as its new interim Chief Executive Officer.

The leadership shuffles at the top of ATG were caused by the resignation of former CEO Hasse Lord Skarplöth, who held the role for 13 years.

His notice was handed in at the same time as ATG revealed a stagnating FY25 financial profile, with lower YoY performance across the board. Both Skarplöth and ATG’s Board said at the time that they were parting ways due to conflicting views about the operator’s future.

Skarplöth’s place was immediately taken up by Peter Norman, ATG Chairman, who has been acting as the interim CEO until now, with Forsberg replacing him so that he can fully go back to his chairing duties.

Norman said: “I welcome Jörgen Forsberg to ATG. He will lead the work of implementing the plans decided by the board and be acting CEO until a new CEO is recruited. The recruitment process for a permanent solution is ongoing.”

Forsberg is currently also the CEO of Svensk Travsport, the national governing body of trotting racing. He will perform both roles simultaneously and Ulf Hörnberg, Vice President of Svensk Travsport, will provide support for some of the operational tasks within the organisation, while the process of selecting a new permanent CEO of ATG takes place.

As for his background, Forsberg has previously been Chairman of the Board and CEO of Stockholms Travsällskap, the operator of the harness-racing track in Stockholm. He also boasts regional and international senior leadership experience in the automotive industry.

Forsberg said: “While waiting for a new CEO, I look forward to continuing to develop ATG together with all of ATG’s employees according to the board’s plans and safeguarding the company’s important role for the Swedish horse industry.”

The post Horse Racing Veteran Jörgen Forsberg Named New Interim CEO of Sweden’s ATG appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.