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SkillOnNet Safer Gambling and AML Risk team manager Loizos Theodosiadis on using behavioural tracking systems and analytics to enable proactive risk management.

The future of safer gambling is rooted in predictive analytics and personalised protection. At SkillOnNet, we identify risks of gambling-related harm through both proprietary and third-party software. The third-party system, developed by Neccton and called the MENTOR player-tracking system, enables early detection of behavioural risk long before issues manifest.

These systems analyse vast amounts of data to identify subtle behavioural changes, enabling us to intervene proactively. As I often say, the most exciting developments are around predictive analytics and personalised protection. We’re working on better behavioural modelling to spot risks even earlier and guide players towards sustainable behaviour based on actual patterns, not fixed limits.

Our platform, incorporating Neccton’s system, exemplifies this approach. It continuously monitors player behaviour, flags higher-risk activities, and provides real-time alerts through popups, messages, and dashboards. This allows our teams to act swiftly, offering support or guidance precisely when it’s needed most. Automation supports us by supporting the players, delivering tailored messages about long sessions or risky spending habits.

This move towards personalised, behaviour-based interventions marks a significant shift from traditional, one-size-fits-all thresholds. The future of safer gambling tools lies in advanced monitoring systems and data-driven behavioural analysis profiling players.

Safer Gambling Week and the Role of Industry Collaboration

I believe that Safer Gambling Week is really important. It gives everyone in the industry a chance to pause and focus on the same priority, keeping players safe. We talk about safer gambling all year, but the week helps us amplify everything.

As well as just bringing together our own brands such as Slingo, the official site for Slingo games, and Spin Genie, a leading slots casino in the UK.

Throughout the year, our commitment doesn’t waver, but the week serves as a catalyst for greater awareness and collaboration. It’s an opportunity to reinforce that safer gambling should be a normal, embedded part of our operations and not just a regulatory checkbox. Creating an environment where players feel supported, informed, and empowered is fundamental.

Responsibility is at the core of everything we do. We believe that what sets us apart is how proactive we try to be. We don’t rely on generic thresholds; we focus on behaviour, spotting subtle changes, and acting early even before anything becomes obvious. This proactive stance involves significant investment in staff training, leveraging technology, and fostering a culture of empathy and care.

Our teams are trained to recognise behavioral cues whether in retail or digital environments – such as agitation, long play sessions, or mood swings. With Genting Casino for example, we use algorithms to identify risky behaviours early. Both environments present risks; the key is awareness, communication, and a duty of care. GentingCasino.com offers a premier gaming experience with top-tier slots and we want to offer top-tier player safety.

This proactive approach ensures that support is delivered before problems escalate, emphasising early detection and compassionate intervention. Our strategy is built on the understanding that safer gambling is discussed at senior levels and built into our strategy, not just treated as an add-on, reinforcing a genuine cultural shift within our organisation.

Strengthening Governance and Industry Standards

As online gambling becomes more accessible, I advocate for stronger governance frameworks to protect players effectively. Online environments have more accessibility, so we need a stronger governance framework. Retail needs trained professionals who understand behavioural cues.

I support the implementation of industry-wide standards for affordability and financial risk checks. I support an industry-wide standard for affordability and financial risk checks – applied consistently across all operators. It requires government clarity, data sharing standards, and a balance between consumer rights and harm prevention. Consistent application of these standards, combined with data sharing and regulatory clarity, will ensure that safer gambling practices are effective, fair, and respectful of players’ privacy.

The Ongoing Journey for Operators

While our industry has made significant progress, I believe the journey is ongoing. The industry is on a journey. Many operators, including us, are genuinely committed to embedding safer gambling into their culture. While responses have been reactive in the past, that’s changing.

Today, safer gambling is recognised as a core business priority – about sustainable play, long-term loyalty, and safeguarding reputation. Safer gambling is now a core business priority – about sustainable play, long-term loyalty, and reputation. As we look to the future, I am confident that companies investing early and embracing transparency will set the standard, shaping a healthier and more responsible industry.

SkillOnNet is a leading casino operator that offers a diverse range of online gaming brands. They offer cutting-edge technology, premium content and solutions for some of the industry’s most recognisable names.

They operate a wide range of successful brands including premium online GentingCasino.com, Prime Casino who offer a diverse selection of games as well as Slingo who offer a premium Bingo experience.

Throughout its extensive game catalogue from top-tier developers, SkillOnNet ensures players enjoy a safe, engaging and entertaining environment. They continue to lead the market with its flexible platform, localise expertise and strategic partnerships to offer best-in-class casino entertainment.

The post The future of safer gambling: The power of advanced monitoring systems and data-driven strategies to monitor player safety appeared first on European Gaming Industry News.

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Room 8 Group, an end-to-end strategic partner in external game development, has announced a partnership with Pragma, a company providing tools that help studios build online games faster, connect with players, and grow their communities.

This partnership enables Room 8 Group to integrate Pragma Platform, the game industry’s leading backend solution for connected games. Pragma delivers a comprehensive suite of cross-platform services, including authentication, social, commerce, player data, matchmaking, and telemetry, empowering developers to manage every stage of a game’s lifecycle, from launch to live ops and growth.

Room 8 Group always takes a consultative approach to co-development – making every technical decision based on what brings the greatest value and efficiency to the client, rather than relying on predefined service offerings.

 “We partner with leading technology providers to ensure our clients have access to the most effective solutions. Pragma’s platform brings clear benefits in scalability and player engagement, and we see real potential in implementing it within future projects.”  

Anna Kozlova, CEO at Room 8 Group.

As online functionality and live services have become a part of many modern games, Room 8 Group continuously explores new tools that reduce time-consuming and costly custom development while preserving each game’s unique character.

“Room 8 Group’s deep technical expertise and proven ability to integrate our solutions across different client needs and technology stacks makes them an ideal partner for Pragma. Together, we’re enabling studios to deliver connected, high-quality gaming experiences faster, more efficiently, and at greater scale.” 

Eden Chen, CEO at Pragma 

Together, Pragma and Room 8 Group are building the infrastructure that helps studios ship faster, operate smarter, and deliver better player experiences.

The post Room 8 Group partners with Pragma to strengthen online game development capabilities appeared first on European Gaming Industry News.

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Introducing the world’s first race car designed to be scratched! Allwyn, the lottery-led entertainment company, has teamed up with the McLaren F1 Team to create the one-of-a-kind ‘Scratch Car’ to celebrate this weekend’s Grand Prix and inspire people everywhere to take a chance.  

The life-sized model of an F1 car was unveiled by McLaren F1 Team driver Oscar Piastri at the LINQ Promenade on the Las Vegas Strip.  The Scratch Car invites fans to scratch the surface of one of 970 panels to win exclusive McLaren F1 Team experiences and prizes.

The car designer swapped a spanner for a pair of scissors to build the engineering masterpiece. Designed and hand-built with meticulous precision by paper artist and motorsport enthusiast Florian Weber, better known as Paperlegend, the car is made up of 970 individual scratchable panels, each printed in the McLaren F1 Team’s iconic papaya orange. Taking weeks to build, the unique installation will be open for racing fans to visit and scratch at the LINQ promenade in Las Vegas over two days, from its launch on Tuesday 18th November through Wednesday 19th November.

Fans who can’t make it to Las Vegas can join in via an online Scratch Car experience,  allowing people to virtually scratch their own digital McLaren F1 car for the chance to win. The hero prize promises one lucky online winner a once-in-a-lifetime opportunity to visit the McLaren Technology Centre in Woking, UK – and not only meet a McLaren F1 Team driver, but have their own race suit signed by them.  

Pavel Turek, Chief Officer Global Partnerships at Allwyn, said: “Being an Official Partner of the McLaren F1 Team enables us to bring the entertainment and excitement of the sport to even more people. Our Scratch Car is just one of the ways we are helping fans across the world get closer to the F1 action, with the chance to win once-in-a-lifetime McLaren F1 Team prizes and experiences. We believe that taking a chance gives you one, and this world-first installation celebrates that spirit in a fun, creative way.”

Florian Weber (AKA Paperlegend), the artist and designer behind the Scratch Car, said: “F1 drivers have to be incredibly precise but also willing to take chances and that’s what makes the Scratch Car such a perfect embodiment of the feeling of winning. It’s a piece of art that celebrates both precision and the thrill of taking a chance.”

Louise McEwen, Chief Marketing Officer at McLaren Racing, said: “At McLaren Racing, we are continually exploring new and unexpected ways of connecting with our fans in a fun and engaging way, and that’s what our Scratch Car activation with Allwyn does. We can’t wait for people to see it come to life, whether that’s on the ground in Las Vegas or online.”

Fans can visit the Scratch Car from Tuesday 18th until Wednesday 19th November at the LINQ Promenade, just moments from the racing track, or scratch a digital version online at Allwyn Global’s Instagram page until Tuesday 25th November.

The post Zero horsepower, maximum chances to win: Allwyn and the McLaren F1 Team launch world’s first Scratch Car appeared first on European Gaming Industry News.