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Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, has today unveiled its landmark whitepaper, The State of PC Distribution. The report, based on an independent study of 306 game industry execs, reveals how Steam’s continued dominance of PC game distribution leaves developers fearing their over-reliance on the platform and exploring alternative channels.

For years, Steam has deservedly been synonymous with PC game distribution. A striking 72% of developers believe Steam operates as a monopoly, with more than half (53%) concerned about their overwhelming reliance on a single platform. With over 18,000 new titles hitting Steam in 2024, the dominant storefront is drowning in games, and this fierce competition fuels developers’ concerns for game distribution. Market saturation (35%), and the ever-present challenge of discoverability (33%) are cited as key challenges, although the rise of the free-to-play model (40%) was named as the number one concern.

In response, developers are diversifying their distribution channels, with a significant 48% utilising the Epic Games Store. E-stores (38%) and marketplaces (30%) are also key channels for PC distribution, offering avenues to sell Steam keys outside of Valve’s platform, and appreciated by a third of developers for their access to hard-to-reach markets. The report also dives deep into the often-misunderstood gray market, where discounted keys are resold from low-priced regions in marketplaces and e-stores. With 73% of developers concerned about players reselling keys, “The State of PC Distribution” Report details how studios can reap the perceived benefits of e-stores and marketplaces without falling victim to the gray market.

Vadim Andreev, CEO and Co-Founder of Rokky, said:

“With a growing prominence of e-stores and marketplaces, PC game distribution is more varied, vast, and complex than it has ever been. New opportunities are everywhere – as are pitfalls and challenges. And most of the old guard remain relevant. Understanding the nuances has never been more important, and so we created this report to highlight the trends that matter.”

Key Findings from “The State of PC Distribution”:

• Today’s challenges: The rise of free-to-play games is the biggest challenge of selling PC games today (40%), followed by market saturation and competition (35%) and discoverability (33%)

• Steam’s dominance: 88% of studios say Steam accounts for over 75% of their revenue. 72% feel Steam effectively exists as a monopoly and 53% are concerned about their level of reliance on that single platform.

• Beyond Steam: 48% have distributed a title to the Epic Games Store, 30% to marketplaces such as G2A and Kinguin, 38% to e-stores such as Fanatical or Humble Bundle, 10% have distributed with GOG, and 8% with itch.io.

• Marketplace Benefits: Developers relate marketplaces with benefits such as ease of use (45%), pricing control (35%), promotional support (33%) and international reach (31%).

• E-Store Benefits: Developers relate marketplaces with benefits such as ease of use (41%), pricing control (35%), promotional support (33%) and international reach (35%)

• Marketplace Concerns: Developers relate marketplaces with the gray market (24%), loss of control (22%), and loss of revenue (22%).

• E-Store Concerns: Developers relate e-stores with the gray market (23%), loss of control (23%), and loss of revenue (19%).

• Alternative distribution outlook: 75% of developers anticipate at least a 10% revenue uplift from using e-stores and marketplaces; 80% expect alternative channels to become a regular part of their distribution mix within five years.

• Defining the gray market: Only 22% believe the gray market is the concept of unauthorised reselling. For the majority of respondents (73%), the gray market is not a practice but a place. 24% perceive that marketplaces themselves are the gray market, 24% define it as e-stores, and 25% believe the gray market is a combination of both.

• Resale concerns: 73% of developers are concerned about players reselling keys.

The post 53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES appeared first on European Gaming Industry News.

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Novabet96 Casino has introduced a modernized player engagement framework that integrates responsible gaming practices, advanced analytics, and recognized slot content to improve the digital casino experience. The platform aims to offer an entertainment environment grounded in fairness, transparency, and user control—prioritizing both innovation and ethical standards in the online gaming sector.

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The post Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming appeared first on European Gaming Industry News.

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The worlds of gaming and pop culture are set to collide in spectacular fashion as Hyderabad Comic Con X DreamHack India arrives at the HITEX Exhibition Centre from October 31 to November 2. For the second time, India’s biggest gaming festival and its most-loved pop culture celebration unite under one massive roof, promising three days of non-stop esports, cosplay, tech showcases, and unforgettable creator experiences.

And while there’ll be plenty to see across the halls, it’s the creators who’ll truly bring the heart and soul of the event to life. From esports legends to streaming icons, here are the top five creators you absolutely can’t miss at Hyderabad Comic Con X DreamHack India.

1. Scout – The Icon

Few names command the kind of respect and fandom that Tanmay “Scout” Singh does. A pioneer of India’s BGMI scene, Scout has become a symbol of passion, grit, and growth in Indian gaming. His journey from competitive esports to streaming superstardom has inspired millions, and meeting him in person is an experience every BGMI esports fan dreams of. Expect the crowds to roar, the cameras to flash, and the energy to skyrocket the moment he steps in.

2. Ghatak – The Mentor Who Built a Legacy

The strategist, the leader, the voice of experience, Abhijeet “Ghatak” Andhare has been at the core of India’s esports evolution. From commanding the battlefield to coaching some of the nation’s finest players, Ghatak’s story is one of resilience and reinvention. Catch him at DreamHack for insightful conversations, community moments, and a rare chance to hear stories from one of the sharpest minds in gaming.

3. Kaashvi – The Star of Style and Skill

Kaashvi Hiranandani continues to break barriers and redefine what it means to be a creator in Indian gaming. A fierce competitor and a charismatic personality, she’s built a community that celebrates both her skill and authenticity. Whether she’s streaming, chatting with fans, or taking part in DreamHack’s creator showcases, Kaashvi brings an energy that makes every moment feel personal and unforgettable.

4. Sensei – The Calm, Calculated Competitor

For fans of precision and control, Deepak “Sensei” Negi is a masterclass in focus. Known for his calculated gameplay and consistent performances, Sensei has earned a reputation as one of India’s most respected esports athletes. DreamHack gives fans the chance to see his composure up close, whether in a competitive arena or during meet-and-greets where he shares what it takes to compete at the highest level.

5. Spraygod – The People’s Champion

Harsh ‘SPRAYGOD’ Malik has carved out his own corner of the gaming community with charisma, humour, and pure entertainment. His gameplay keeps fans hooked, but it’s his infectious personality that turns casual followers into loyal supporters. DreamHack is the perfect place to catch him in his element, interacting, laughing, and celebrating the community that built him.

And That’s Just The Start –

Beyond the headline names, a stacked roster of creators is set to light up the DreamHack floor, including Vanshaj, Hastar, Abhinav, Tracegod, Mr Spike, Adit, Pardhan, and Amya. Each brings their own flair, community, and unmistakable energy, from competitive intensity to laugh-out-loud moments that fans can’t get enough of.

Whether you’re chasing a selfie, a quick chat, or that spontaneous viral moment, Hyderabad Comic Con X DreamHack India is where creators and fans come face to face, to share stories, celebrate the grind, and revel in the pure joy of gaming together.

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