Finnish market

Veikkaus Renews its Betting and Online Casino Operations

Published

8 months ago

October 24, 2025

Niji Narayan

veikkaus-renews-its-betting-and-online-casino-operations

Reading Time: 2 minutes

Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.

As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.

“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.

According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.

“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”

The company is recruiting dozens of new digital channel and betting professionals over the coming year.

“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.

The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.

Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.

The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.

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Compliance Updates

Finland Receives 50 Applications for iGaming License Before the Sector’s Launch

Published

4 days ago

June 11, 2026

Wladimir P.

finland-receives-50-applications-for-igaming-license-before-the-sector’s-launch

Fifty iGaming operators have submitted applications to enter the new, regulated Finnish market when it goes live July 1, 2027. It currently takes an estimated six months to process applications.

It has been possible to apply for gambling licences since 1.3.2026. The National Police Board’s Gambling Administration has so far received 50 applications. After their application has been received, applicants are sent an invoice to pay the processing fee, which in 2026 is €29,000. Once the processing fee has been paid, the applications will start to be processed.

“The reliability and suitability of the applicants will be evaluated on the basis of documents, such as register extracts, certificates and various reports, submitted by the applicant. The complexity of processing and evaluating applications is affected by the fact that the majority of applicants are foreign,” said Juha Katainen, Senior Adviser at the National Police Board.

The National Police Board hopes that applicants will carefully read the instructions on how to complete the application and submit the attachments. Applicants are asked to submit only the attachments that are in accordance with the instructions. If necessary, the National Police Board will request additional information to the application and attachments.

Requests for additional information may be made, for example, regarding the financial situation of the companies linked to the applicant, as these may play a significant role in financing the launch of the applicant’s operations.

No deadline for submitting applications

There is no deadline for applying for a gambling licence. The application process is continuous, so to speak. However, applicants should take into account the target processing time of applications, which is currently around 6 months.

“We hope that applicants will avoid constantly contacting us about the processing status of their application, as answering enquiries takes time away from the processing applications,” Juha Katainen said.

Information about average processing time will be updated on the police of Finland website as soon as this is possible.

“The best way applicants can help the processing of their application is by following the instructions given and submitting their application carefully,” Juha Katainen added.

The gambling market will open up, and the first gambling licences will enter into force on 1 July 2027, which is when gambling operators that have already received a licence will also be able to start operations.

Gambling services will continue to be supervised and licences granted by the National Police Board until the end of June 2027 and from July 2027 by the Finnish Supervisory Agency.

The post Finland Receives 50 Applications for iGaming License Before the Sector’s Launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.