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IBIA launches Mission 2030, a new global strategy to safeguard sports betting

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4 hours ago

October 8, 2025

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The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape.

Khalid Ali, CEO of IBIA, commented: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 focuses on three core objectives:

Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations;
Expanding collaboration by deepening and broadening our partnerships across the global sports integrity ecosystem; and
Advancing prevention through better regulation, effective policy engagement and player education initiatives.

Mission 2030 serves as a strategic roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape at an unprecedented pace. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members, ensuring the association remains flexible, innovative and proactive.

To mark this next chapter, IBIA has also unveiled a new brand identity. The redesigned logo, with six interwoven segments, represents the stakeholders vital to protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. Together, they form the foundation of IBIA’s work. The new strapline, “Safeguarding Sports Betting”, captures the essence of IBIA’s mission.

Khalid Ali added: “To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”

The post IBIA launches Mission 2030, a new global strategy to safeguard sports betting appeared first on European Gaming Industry News.

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Galaxsys Expands Leadership Team with New Head of Partner Management

Published

1 hour ago

October 8, 2025

Adrienn Sarkany

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Levan brings over 10 years of leadership experience, including a decade in the iGaming industry, covering both B2C and B2B markets. Throughout his career, he has held key executive roles in Commercial, Product, and Management, successfully building and scaling iGaming products, driving significant revenue growth, and establishing strong partnerships worldwide. His experience spans multiple regions and includes collaboration with leading operators and platforms.

At Galaxsys, Levan will lead the partner management strategy and development, strengthening collaborations with operators worldwide and supporting the company’s mission to deliver innovative, high-impact experiences.

Levan Kavtaradze, the newly appointed Head of Partner Management Department, commented: “I’m truly excited to join Galaxsys at such an important time in its growth journey. My focus will be on building strong, long-lasting relationships with our partners and helping them succeed through collaboration and innovation. I look forward to working closely with our broad network of partners worldwide, understanding their needs, and ensuring that our products and services deliver real value to them. Together with the talented team at Galaxsys, I’m confident we can create new opportunities and achieve new heights.”

Teni Grigoryan, Chief Sales and Partner Management Officer, added: “Welcoming Levan to Galaxsys has been one of the most confident decisions we’ve made. His expertise and human-centered approach, combined with a sharp business mindset and innovative ideas across both product and commercial areas, will be a powerful addition to our team. I’m confident he will foster seamless collaboration internally within our commercial department and externally with our valued partners. We’re excited to see the impact he will make as our new Head of Partner Management.”

With Levan’s appointment, Galaxsys aims to further strengthen its commercial and partner strategies, ensuring operators receive innovative products, seamless integration, and exceptional support.

The post Galaxsys Expands Leadership Team with New Head of Partner Management appeared first on European Gaming Industry News.

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The Pools joins forces with ActiveWin to boost digital growth

Published

6 hours ago

October 8, 2025

Adrienn Sarkany

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Iconic UK betting brand The Pools has partnered with marketing agency ActiveWin, as it continues to accelerate its digital transformation.

The century-old brand, best known as the original home of football pools, has undergone a dramatic refresh over recent months, including new digital products and a modernised brand identity aimed at engaging a new generation of players.

ActiveWin will support The Pools with affiliate marketing. The collaboration will strengthen The Pools’ online presence, as well as expand its customer base and build on its already strong reputation.

Part of The Pools’ recent major growth drive strategy saw the launch of its upgraded online presence earlier this year, with the brand migrating onto Gaming Innovation Group’s state-of-the-art SportX sportsbook and CoreX iGaming platform to ensure a best-in class product offering for customers.

Gemma Strath, Head of Marketing at The Pools, said: “For more than 100 years, The Pools has been the place for great games that are easy, fun and affordable to play. Partnering with ActiveWin allows us to reach new audiences while maintaining the trust, value and enjoyment that have defined The Pools for generations.”

ActiveWin Managing Director, Joshua Gamble, said: “We’re proud to be working with one of the UK’s most historic betting brands. The Pools has an unrivalled heritage, and our goal is to help translate that history into modern-day digital success. With our expertise across all areas of performance marketing, we’re confident we can deliver strong growth to help build upon The Pool’s recent digital transformation.”

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Yolo Group secures UAE Gaming Vendor Licences from GCGRA

Published

1 day ago

October 7, 2025

Adrienn Sarkany

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Hub88 Holdings Ltd (hub88.io) and Live Online Gaming Services LLC (Live88.io and Onetouch.io), both subsidiaries of the Yolo Group, have been granted gaming-related vendor licenses from the United Arab Emirates’s General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

Live88 will be the ﬁrst Online Live Casino Studio to be licensed in the UAE.

The licenses permit Yolo Group to supply business to business iGaming content to the dynamic regulated market in the United Arab Emirates. The UAE is the ﬁrst regulated jurisdiction in the Gulf Cooperation Council (GCC) region, which the group sees as key for its future strategy and expansion.

The milestone aligns with Yolo Group’s strategic pivot to service exclusively licensed, regulated environments.

Commenting on the achievement, Tim Heath, Founder of Yolo Group said, “Obtaining these licenses in the UAE is more than a regulatory achievement, it is a statement of intent. Yolo Group is committed to building the future of gaming on trust, transparency, and world-class innovation. The UAE is setting the stage for what modern, regulated gaming should look like, and we are proud to be part of that journey”.

Yolo Group continues to harness technology to reimagine the future of gaming. This includes developing a seamless one-wallet experience across all its platforms – online and land-based – alongside introducing the ﬁrst MiCA-compliant crypto payments in its land-based casino, Bombay Club, in Tallinn, Estonia.

Product development and testing will remain in Estonia before the Group scales across the GCC countries, where Yolo has now secured a foothold and is pursuing a sustained, long-term presence. Yolo continues to explore additional opportunities for expansion in regulated markets across the world.

The post Yolo Group secures UAE Gaming Vendor Licences from GCGRA appeared first on European Gaming Industry News.